Business Plan of Campus Supermarket 1 I. Project Description
1, location:
There are three meals downstairs in normal college, which is far from the competition of various supermarkets. Facing the students of teachers' college, there is a place with more student flow in the canteen. Avoid competition in the same industry, and there is a certain flow of personnel.
2. Industry type: retail.
3. Campus market environment:
The campus economic market has a broad development space. Compared with the external market, consumer competition is small, individual operation is simple, investment is small, capital flows quickly, teachers and students are served, more students are attracted to pay attention, and marketing channels are diversified.
Second, the company organization and management team
1, personnel system
1) the store manager is responsible for comprehensively coordinating and controlling the work of each employee, supervising the work of employees and accepting the inspection of school hygiene.
2) The waiter should be flexible, keep in mind the prices and locations of various commodities in the supermarket, obey the manager's instructions and cooperate with the manager's work.
3) The cleaning staff shall clean the supermarket and the entrance, accept inspection at any time, ensure that everything is spotless, and the ground is free of dust stains, water stains and mud stains, so as to leave a good impression on the guests, and help the waiter to pay attention to the shelf life of the food on the supermarket shelves, handle it in time after the shelf life expires, and remind the waiter in time when the shelf life is approaching.
4) The buyer should be honest, know how to drive, know the direction of goods in the store, and cooperate with the waiter to ensure that the goods in the store are sufficient and not out of stock. Foods with short shelf life, such as fruits and bread, should be purchased daily to ensure the freshness of the food.
2. Management team
1) Respect the personality of service personnel.
2) mutual supervision, managers supervise employees' work, and employees can also make suggestions to their superiors to improve.
3) To build a harmonious team, we should not only let employees feel the spirit of teamwork, but also have strict discipline to restrain employees' behavior.
4) Treat them fairly, treat them equally, perform their duties and do their best.
Three. Competition and cooperation
Know yourself and yourself. As a supermarket operator, we should understand the daily needs of students, provide the greatest convenience for students in combination with the actual situation of our school, and conduct in-depth comparative analysis of our school's supermarkets, so as to occupy a favorable position in operation.
We must never ignore the information of the student groups, and we must master the first-hand information. Although the consumption power of students is generally not high, they have certain advantages in quantity and have great benefits. Moreover, it is necessary to constantly introduce the new to attract consumer groups, promote sales in time to win the favor of consumers, improve the quality of service, and let students buy happily.
With the continuous improvement of living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure the physical and mental health of students, which is our aim.
Fourth, marketing means.
1, brand strategy
The name of "Campus Department Store" is easy to remember, which points out the service groups and faces the teachers and classmates on campus. It also points out the attributes of goods, which belong to department stores; The font of the signboard is beautiful, generous and concise, which is easy to attract people's attention.
2, the price is rough
Students generally report that the prices of goods in school supermarkets are relatively high. Most students choose to buy goods in the supermarket at the foot of the mountain. Although it is troublesome, it can save a lot of money. Therefore, our supermarket should follow the principle of small profits but quick turnover. The price should not be too high, otherwise some consumers will be lost, and of course it should not be too low. Otherwise, the profit will be low after deducting various expenses. The price is slightly higher than that at the foot of the mountain.
According to consumer psychology, we should consciously put similar goods together, but we should arrange the price grades so that consumers can choose their accustomed consumption level in price comparison, and put some new goods on the shelves at eye level, so that consumers can easily find them.
3. Promotion strategy
Launching a promotional product every day can not only attract more consumers, but also produce a good response among consumers, which is equivalent to doing some free advertisements.
For some products that are about to expire within the shelf life, timely promotion, promotion can not be handled in time, to ensure food hygiene and safety, to ensure quality.
Verb (abbreviation of verb) project implementation plan
Customer-centered, customer satisfaction as the purpose, through customer satisfaction, and finally realize the promotion of supermarket management concept.
Before opening a store, we must do a good job of publicity, distribute questionnaires, and improve the product variety according to the needs of consumers.
Introduce membership cards to attract customers, buy more and give more.
Intransitive verb financing plan
1. Implement strict financial management.
2. Strictly check the operating product price, purchase price, receiving price, personnel salary, operating project fees, utilities, employee benefits, etc.
3. The daily income is strictly counted and checked daily.
4. All items and fixed assets in the store shall not be destroyed or taken away at will.
5. After the monthly settlement, part of it will be given to employees, and at the same time, the work enthusiasm of employees will be improved.
6. For the accounts, it is necessary to record everything in detail so that the profit and loss of the store can be seen at a glance.
Seven. Risk analysis
1, internal management risk
Supermarket is a service industry, and strict quality control can win the trust of consumers. The management of a supermarket is basically composed of one owner. The company has a simple internal personnel structure and loose management. It is very necessary to improve the management system and mode.
2. Risk of raw material funds
Although the daily food flow is large, there are still some unsalable goods, which leads to poor capital flow. The serious unsalable problem beyond the shelf life will be a great loss, so it is beneficial to the long-term development of supermarkets to recognize the market demand for various goods. Moreover, we should have a professional vision in the choice of food and buy fresh and pollution-free green food.
Business Plan of Campus Supermarket 2 I. Overview of the enterprise
Main business scope: all kinds of packaged foods and drinks.
Packaged food: instant noodles, cheap packaged food and some high-grade imported food.
Drinks: carbonated drinks and various instant drinks (coffee, cereal, milk tea)
Various daily necessities
Daily necessities: toothpaste, shampoo, small products, cosmetics (low-end cosmetics and bb cream) and various stationery.
Stationery: mainly Chen Guangzhen Cai brand stationery and some Japanese stationery (for people who are picky about stationery).
Second, the market evaluation
1. Target customer description: college students.
2. Competitors: off-campus supermarkets and on-campus supermarkets.
3. The main advantages of competitors: a large number of products, school support, a long history of development, abundant funds, and a fixed source of customers, which can provide products for customers to choose shopping and sources.
4. The main disadvantages of competitors: fixed product model, high rent, high commodity unit price, high personnel cost, inability to deliver goods to your door, and low product freedom.
5. The main advantages of this enterprise compared with competitors: different business models can be selected in the early stage of development, with low cost, goods can be delivered to your door, high product selection and rich marketing models.
6. The main disadvantages of this enterprise compared with competitors: insufficient supply, hidden dangers in business license, insufficient funds in the early stage and hidden dangers in human resource management.
Third, the marketing plan
1. Product: same
2. Price: Specific to be determined
3. Promotion method:
(1) membership system: every user who subscribes to the products of this enterprise is registered as a member, and the member is bound by the points system, and the points can be exchanged for discounts, vouchers, package purchase qualifications, and small commodities customized by this enterprise with our company's trademarks and advertisements.
(2) Package system: * * * is used to give special meaning to some special days and commodities. By bundling-bundling package purchase, buyers can get preferential treatment, while enterprises can bundle sales, so that sellers can buy additional commodities and get more profits. For example, Tanabata launched a couple package (bundled sales of roses, chocolates and couple necklaces), and launched a package with certain preferential purchase rights for members.
(3) Holiday system: during the holiday period, some discounts and free lottery activities are provided to get customers.
(4) Member VIP service: select some loyal customers and high-consumption users to bind VIP and give them special preferential purchase qualifications.
Fourth, the organizational structure of enterprises.
The enterprise will be registered as a partnership.
Name of proposed enterprise:
Enterprise employees:
Dealer: hourly worker 5 yuan per hour (this is debatable), with promotion commission.
The business license that the enterprise will obtain.
Verb (abbreviation for verb) Other operating expenses
Advertising fee: cooperation with xx (cost to be determined)
Flyer advertising fee (cost to be determined)
Rental of Taobao Store (cost to be determined)
School investment fee (cost to be determined)
Business Plan of Campus Supermarket 3 I. Business Ideas
Reasons for starting a business:
1, xx school is a fully enclosed boarding school. Many students lived in school for a week. Although these students don't have much pocket money, they spend almost more on snacks than on staple food. However, the snacks in the school supermarket will not be updated for a long time, which leads to a large number of students getting tired of school snacks.
The characteristic of our school is that there are many boarders, and girls are the main group. Their demand for snacks far exceeds the staple food, but after 90, we can no longer meet the demand of single ordinary snacks, and we should need a novel and unique snack that conforms to the trend of campus students.
People's needs:
Teachers and students hope to buy more snacks that can't be bought in the school supermarket, and hope that these snacks are healthy, nutritious, colorful and affordable.
Second, the project overview
"xx" is a snack bar located in Chuangye Street of xx School. Its purpose is to create the most fashionable snacks.
In order to further understand the development prospect of campus snacks and make effective marketing plans. We designed a questionnaire survey on snacks and conducted a follow-up survey on students on campus. According to the market report, most students tend to eat dried fruits and prunes, accounting for the highest proportion of all consumption, accounting for 34.8%.
There are also some students who like cakes and meat snacks (such as mashed potatoes, pine cone Melaleuca cakes, pork breast in sauce and duck neck), accounting for 26. 1% and 28.3% respectively.
Moreover, according to the survey, students go to start a business at least once a week, and most people spend between 0 and 5 yuan on average. There are also many students who open commercial streets two or three times a week, and some students spend more than three times a week.
When starting a business, we should also pay attention to marketing strategies. Only marketing methods that attract consumers enough can make the store prosperous. Our store also understands the market situation by analyzing the marketing environment, using SWOT analysis and other methods, puts forward various marketing strategies in a targeted manner, and uses various marketing means to open up the campus snack market, improve the store performance and provide better services for consumers.
Third, teamwork and execution.
There are seven people in our shop. According to their respective specialties, we have a clear division of labor, including manager, deputy manager, salesman, buyer, pricing officer and financial officer.
Manager -XX: Served as the vice monitor in the class, worked hard and had strong management and coordination skills.
Deputy store manager-XX: She is the person in charge of our dormitory. She is warm-hearted, generous and decent, and has good communication skills.
Salesperson -XX: These two people are lively and bold and have good communication skills.
Buyer-XX: This person has a Taobao account and has a deep understanding of snacks. He is also a greedy man.
Pricing Officer-XX: This person knows more about the market price of snacks.
CFO -XX: This person is careful and has good arithmetic ability.
Fourth, the campus marketing environment analysis
Macro environmental analysis
Ning xx School is a fully enclosed boarding school, covering an area of * * * * 55,000 square meters. The school has 65438 full-time teachers and 2679 students.
In recent years, Ningbo's economic level has risen rapidly, and people's income level has been continuously improved. At the same time, people pay more attention to the health of diet and love healthy, nutritious, delicious and affordable snacks. These advantages prove that we have a large number of potential consumers, especially young people who live on snacks.
(2) Micro-environment analysis:
Our customers are teachers and students. They pursue healthy, nutritious, affordable, novel and fashionable snacks. Through analysis, we found that they are opening up a street for school entrepreneurship, and the demand for snacks has also increased significantly.
Situation analysis
Our shop has made a detailed analysis of the external environment and its annoying advantages and disadvantages, and obtained the following analysis results:
superiority
The food of "xx" is novel, unique, healthy, delicious and affordable.
Our store regularly changes some new varieties in the first quarter, constantly innovating according to the needs of consumers, and meeting the needs of consumers in time;
Xx has a strong scale in personnel and capital operation, and has a group of excellent employees.
Disadvantaged
Lack of marketing experience;
The single transportation cost of goods is high and the risk is high;
The store is not well-known and has no appeal.
chance
The students in the school are closed, eating and living in the school for a long time, tired of snacks in the school supermarket;
Students in the school are more and more fond of local snacks that they have never eaten, and the requirements for other snacks are getting higher and higher, not only delicious, but also nutritious, and the price should not be too high;
The school has set up an entrepreneurial street, which can realize students' entrepreneurial dreams.
threaten
School supermarkets often imitate the products of Chuangye Street, and they often steal the tourists from Chuangye Street with abundant funds at low prices.
Chuangye Street has been open for some time, and the students at school are a little tired of the goods in Chuangye Street. If our store is open now, there won't be many customers when it first opens.
4ps analysis of verb "xx" (abbreviation of verb)
(A) product strategy analysis:
Snacks Snacks include candy, cakes, meat, fish, dried fruits, preserved plums and so on. , mainly divided into four categories: candied plums, cakes, meat and local specialty snacks. Most of the food in our store is in bulk, and each product has its own packaging. We will provide free party-specific packaging for all kinds of seasonal foods on specific days.
Specific plan:
Launch flagship products every quarter:
In addition to some popular snacks, our store also introduces corresponding foods according to different seasons and festivals, so as to meet the lonely needs in time, provide services to customers, grasp the market situation in time and make real sales plans. If Christmas comes, we will provide some Christmas food, such as Christmas apples, and we will pack those foods for free.
The purchase list of major products in the first quarter is as follows:
We will count the students' favorite snacks in the first week as the weekly star products and weekly sales champions in the second week of product launch, so as to make better choices for the students.
We will launch special holiday products regularly (holidays, etc.). ).
In the first quarter, we made corresponding adjustments and changes according to the students' love for snacks, promoted some snacks with unsatisfactory sales, and supplemented some hot snacks in time.
1. Offer preferential service every Friday:
Every Friday, in order to get more new foods on the shelves, we must quickly take some foods off the shelves. At this time, our store has launched a weekly discount strategy, which not only allows customers to enjoy discounts but also reduces the accumulation of goods.
2. Festival preferential activities:
On holidays, our store will give some exquisite small gifts to those customers who often visit our store.
(2) Distribution and procurement channel strategy:
1. Our store uses online shopping, orders through portals, obtains food from all over the country, and then sells it directly in schools, reducing inventory and commodity costs. Another feature of our store is that the packaging bags are all paper bags (environmental protection bags), which advocates environmental protection.
2. Purchase channel:
Specialized purchasing personnel regularly explore new products on the Internet to ensure that the purchased food is novel, complete and diverse, fully meet the needs of students, and ensure the timeliness of food supply. We promise to shop around and choose the food with the lowest price through buyers.
(3) Analysis of pricing strategy:
Because food prices are different and uneven, and schools sell food, so don't set the price too high or too low. Too high a price will discourage consumers, while too low a price will not generate profits.
Therefore, we decided that individual products (such as fluorescent lollipops) would raise some prices appropriately, but the profits earned would never be too much, and we promised to put the interests of our classmates first.
For some foods with high purchasing cost (such as shredded squid and dried pork), the price we set will only be higher than 5% ~ 10% of the cost. It is necessary to ensure the customer return rate of the store, and not to make the students have too much economic burden.
(d) Strategic analysis of promotion mix:
As an indispensable means to expand sales and increase performance, promotion is a marketing method that always carries out the whole sales activity, and the quality of promotion method is directly linked to sales. Therefore, having a good promotion strategy is equivalent to having a successful start.
Our store provides preferential services such as Friday sales promotion, holiday gifts, buy more and send more. Launch a series of flagship products every week, and put up posters on Chuangye Street to promote these products.
Promotional customers who buy goods in our store during the festival give small gifts.
Financial analysis of intransitive verbs
1. Financing method:
Our store was invested by seven like-minded roommates, with an estimated total amount of 2000 yuan. The school will provide places and public facilities to join the store in the form of shares, and make profits in the form of dividends.
2. Start-up cost:
Fixed assets: electronic scales 100 ~ 200 yuan.
Estimated publicity expenses: flyer advertisement 50 ~ 150 yuan.
Estimated purchase cost: snacks 1000 yuan.
Other expenses: kraft paper bag (environmental protection bag) 100 yuan.
Unforeseen expenses are 1050 yuan for emergency.
The initial cost totals 2300 ~ 2500 yuan.
3. Operating costs:
Water, electricity and rent are provided by the school.
4, the economic value of unit cost:
5. Annual sales forecast:
We draw the following conclusion by making a table: we will sell 70% of all the goods in the store, and the estimated net profit is 5398.5 yuan.
6, profit forecast-year:
The annual gross income is 27,200 yuan less: the sales cost is 21801.The gross profit in 5 yuan is 5,398.5 yuan, the profit in 600 yuan is 5,398.5 yuan, and the tax is 0 yuan.
The net profit is 5398.5 yuan.
Seven. Financial ratio:
Return on investment = net profit/risk cost ×100% = 5398.5/2400x100% =199.7%.
Payback period = organization cost/net profit =2400/5398.5=0.50 years.
Eight. Risk analysis and avoidance scheme
1, the risk of high cost.
Risks with higher costs mainly include procurement cost risk and operation cost risk. The risk of purchasing cost is mainly related to sales volume. However, at the beginning of our business, because we are not sure whether our customers like this kind of food, our purchasing cost will not be too high. As long as we have good social relations, this problem will be solved.
Our purchase channel comes from the Internet. Because many people in our dormitory have accounts on Taobao, one of which is a third-class diamond, so we have certain advantages in purchasing. The risk of operating costs comes from the price of goods. Because we enjoy the school's preferential policies for entrepreneurship, the rent, water, electricity, decoration and furniture are all provided in the form of school shares, and our staff are all students at school, so the operating cost is lower, so our commodity prices are lower than others.
2, the risk of no one buying at the beginning of the opening. We will publicize by distributing leaflets in all classes and offices of the school, posting posters in places where school personnel are concentrated, and attract teachers and students to shop as soon as possible through various preferential activities.
3. If the food tastes bad, there is a risk that it won't be sold, so we decided to promote sales in time, reduce hoarding and inventory. We reduce the risk index by selling at a reduced price, or buying a small gift for one free, or selling at a reduced price during distribution and processing, so as to reduce the retention of goods.
IX. Public Welfare Plan
The establishment of our snack bar has been strongly supported by the school, so in order to give back to the school, we thank the school for giving us an opportunity to exercise. Our store donates 5% of its annual income to Ningbo Economic and Trade School, and does not regularly provide send warm service at the school to help those students who are academically excellent but have poor families. And in a semester regularly carry out a "send snacks to the widowed" activities, jointly organize class activities, send all kinds of delicious snacks to teachers.
X. Project evaluation
Based on the above analysis, we think that the entrepreneurial project we choose to open a snack bar not only has the advantages of low investment, low risk, low cost, high profit return rate and broad market prospects, but also allows customers to feel delicious, healthy, nutritious and affordable snacks while maintaining a nutritious and healthy body. It is a simple and meaningful entrepreneurial project, which is very suitable for those of us who are inexperienced but passionate about entrepreneurship. I believe we can do well!
Concluding remarks
As a snack bar, "xx" actively changed itself and stood at the forefront of the market in campus competition. In the years to come, we will witness this far-sighted decision together. The future is like gorgeous fireworks, icing on the cake, with endless charm!
Business Plan of Campus Supermarket 4 I. Market Analysis
1, feasibility analysis
Fruit, a popular consumer product, has gradually become a necessity and an important part of people's daily consumption. With the continuous development of the school, the scale of our students is increasing, and the number of students in the East Campus is around 15000.
The huge number of students will inevitably bring huge demand for fruit. According to my investigation, many students have the habit of eating fruit often at home, and they also have a great desire in this respect at school, but there are few fruit shops around the school, so it is inconvenient to buy them outside.
2. Competition analysis
At present, there are four fruit merchants in our campus, which are located in the downstairs of each dormitory building. These fruit shops mainly take advantage of the geographical advantages close to students' dormitories, and because they are in a relatively monopoly position in the school, the price is more expensive than ordinary products, but the sales volume is still good.
The businesses in the east gate of the school mainly sell in the form of stalls, about seven or eight, and these businesses also have strong geographical advantages.
The first is the snack street mixed in the east gate of the school. Students often buy some fruits when they go out to eat. Moreover, the fruits of these merchants are cheaper, more varieties and better quality than those of schools.
The two types of businesses listed above are large-scale, with fixed passenger flow, good foundation and strong competitiveness.
Second, SWOT analysis of students opening fruit shops in University of Finance and Economics
superiority
Since entrepreneurs themselves are college students, it is the most important advantage to clearly understand the demand psychology of college students and easily find their psychological appeal points.
First of all, like other businesses that open fruit shops on campus, our fruit shops are close to the dormitory and easy to buy. Furthermore, in terms of business channels, we should develop new purchase methods, open WeChat platform to place orders, and provide home delivery services, which are not available in other campus fruit shops.
In addition, we also have the support of school policies to start a business. The School of Finance has established a business incubation base for college students, and we can rent the school's shops at a lower price, thus gaining a cost advantage.
Finally, as students of our school, our social circle can also bring us good benefits and influence, and promote our fruit shop in the circle of classmates, which gives us an incomparable passenger flow advantage over other fruit shops on campus.
Disadvantaged weakness
First of all, lack of entrepreneurial experience is our biggest shortcoming. We need to open up new purchase channels, coordinate all aspects, promote products and attract customers, which is a great challenge for us college students with less social experience.
Moreover, venture capital is also a very important link. As for us, although we can apply for venture capital from the school, the available capital flow can hardly meet the early development speed of fruit shops.
Finally, there are already four fruit shops in the school, and our early development speed may be limited, which poses a challenge to our financial situation and poses a greater threat to our market share.
Opportunity opportunity
In the service orientation of campus fruit shops, there are mainly two parts, one is the traditional storefront fruit sales service, and the other is the online fruit sales service promoted by WeChat and Weibo, while the latter is still blank in our fruit sales market, which gives us a great chance to try.
threaten
The competition is fierce. If the profit is good, it is easy to be imitated. Moreover, the campus fruit shop is a small-scale individual venture. Due to the limitation of financial conditions, it is impossible to occupy all markets in a short time, so it is likely to be swallowed up by followers or imitators in the later stage, which is the biggest and most serious threat.
Third, marketing strategy.
Product pricing: As mentioned above, our fruit shop may have a better cost advantage, so in the early stage of sales, we will try our best to adopt the strategy of small profits but quick turnover in line with market pricing, so as to attract customers and occupy the market as soon as possible, so that the capital problem in the early stage will not be too tight.
Sales channel: the combination of fixed store sales and network marketing. The core of their similarity is the quality of fruit and service. In the process of sales, we will pay more attention to the way of network marketing, which is low in cost, conforms to the living habits of college students and has great room for development.
And as mentioned earlier, the sales of WeChat platform is a strong competitive point for us. This way of "WeChat ordering-door delivery-cash on delivery" will strongly support the sales of our fruit shop.
Promotion strategy: As a small-scale individual entrepreneur, he will definitely not do some large-scale commercial advertising activities, so network promotion and general advertising leaflets have become the main force of our store promotion.
Specifically, online promotion can be carried out in school stickers, forums and various official Weibo, advertising leaflets can be distributed on campus, and billboards can be further made on the school bulletin board.
Another extremely important promotion is the concept promotion of fruit shops. The idea of our campus fruit shop is to advocate quality first, including fruit quality and service quality. We should inform consumers of this concept, one is to publicize our foothold, and the other is to establish brand awareness for consumers.