1, the competition is fierce. There will be many tea shops nearby, and the competition is fierce. In order to attract more customers, stores will lower prices and provide more favorable activities or services to attract more consumers.
2. Target group: Students are the main consumer groups of tea shops, and their spending power is low. The tea shop will set the price according to the consumption power of the target population, so that the price will be close to the people and attract students' consumption better.
3, the rent is low, the surrounding shops are remote, the rent is low, the cost of the shops will also be reduced, and more affordable prices can be provided.
4, cost control, small scale, low fixed cost, low procurement cost, stores can control costs and provide low prices.