First, there is a shortage of venture capital. Entrepreneurship is an activity that requires a lot of capital. In the initial stage of starting a business, college entrepreneurs not only need to rent office space, shops, factories and hire employees, but also need liquidity to maintain the operation of the enterprise. However, college students have no stable source of income and no savings. Therefore, the lack of venture capital often becomes the primary problem that college students need to face when starting a business. According to the China Report of Global Entrepreneurship Watch 20 15/20 16, only 9% of the funds of young entrepreneurs in China come from banks or financial institutions, and 23% from developed countries such as Europe and America. At the same time, 58% of China's youth venture capital comes from family savings, while the proportion in Europe and America is only 14%. The Report on the Development of College Students' Employment and Entrepreneurship in China (20 16-20 17) also mentioned that capital is the objective condition that college entrepreneurs think can affect the success of entrepreneurship most, accounting for 25.95% in the survey. It can be seen that the lack of funds is the main obstacle for college students to start their own businesses.

Second, the entrepreneurial ability is insufficient. The advantage of college students' entrepreneurship lies in their passion, but the disadvantage is also very obvious. In 20 18, University of Science and Technology Beijing conducted a survey on 100 college students with entrepreneurial experience. The results show that nearly 80% of graduates think that their entrepreneurial ability is insufficient. First, lack of entrepreneurial knowledge. Most college students mainly focus on their own subjects in school, and they don't know enough about all kinds of financial knowledge, accounting knowledge, financial knowledge, marketing and so on used in actual entrepreneurship. [2] In addition, as far as the teaching mode of most colleges and universities is concerned, it is generally based on the study and practice of professional knowledge, and involves less entrepreneurial practice. Second, there is a deviation between entrepreneurial choice and market demand. College students have little contact with society and have no in-depth understanding of market conditions, industry development and consumer demand. Therefore, when choosing projects, they are often idealistic or have some blindness. There are also some college students who are eager for success, pay too much attention to high output and ignore the difficulty of the project itself, which is also easy to lead to entrepreneurial failure. Third, the sense of innovation needs to be improved. The biggest difference between college students' entrepreneurship and social workers' entrepreneurship lies in innovation and technology. Because of the lack of advantages in capital, experience and ability, college students must work hard on the word "new" and take the road of scientific and technological innovation if they want to succeed in starting a business.

Third, entrepreneurship education is lacking. As the cradle of social talent training, colleges and universities naturally shoulder the heavy responsibility of cultivating college students' awareness and ability of innovation and entrepreneurship. According to the China Report of Global Entrepreneurship Watch 20 15/20 16, 87% of young people in China have not received systematic entrepreneurship education, compared with 68% in developed countries such as Europe and America. A university has made a survey of 14 universities in Sichuan province. The results show that only 24. 1% students are familiar with innovation and entrepreneurship, and most of them stay on the basis of a little knowledge, or simply listen to teachers or classmates. [3] It can be seen that innovation and entrepreneurship education in colleges and universities in China still faces many problems. Among them, the most prominent problem is the lack of enough teachers with innovative and entrepreneurial spirit and quality; Second, it is difficult to provide enough qualified innovation and entrepreneurship courses, and most of them are separated from the professional curriculum system in the form of public elective courses or general courses; Third, it is difficult to carry out effective cooperation with society [4]. At the same time, many colleges and universities still have some misunderstandings about innovation and entrepreneurship education, such as focusing on entrepreneurial success, emphasizing entrepreneurship and ignoring innovation, and thinking that innovation and entrepreneurship education is applied education, which is inconsistent with advanced knowledge orientation, which makes it difficult for college students' innovation and entrepreneurship education to really promote students' innovation and entrepreneurship ability.