First, there are misunderstandings in the construction of campus culture in colleges and universities.
To put campus culture in place and give full play to the role of cultural education, we must first have a correct understanding of campus culture. However, there are still some misunderstandings in the construction of campus culture in some universities at this stage. They attach too much importance to the construction of campus material culture and neglect the construction of campus spiritual culture. Many colleges and universities are willing to spend money on material and cultural construction, such as Gai Lou, buying equipment, building roads, building squares and planting flowers and trees. They generally pay more attention to these external and quick-acting projects, but are not enthusiastic about the hidden and potential spiritual and cultural construction. Campus culture reflects the mental outlook of a school. "Rome was not built in a day." If we don't pay attention to the cultivation over time, it is impossible to form a good school spirit and style of study.
Second, the campus culture of colleges and universities has been impacted and challenged in the new period.
In the process of building a socialist market economic system in China, there have been many diversities in economic composition, economic interests, social life style, social organization form and employment mode, which have brought many new situations and new problems to the construction of campus culture in colleges and universities, and the construction of campus culture in colleges and universities is facing severe impacts and challenges. The first is the challenge of western culture. With the deepening of China's reform and opening-up, various western cultural thoughts have poured in. Some college students lack a deep understanding of modern humanistic spirit and excellent national culture. They like to be unconventional and pursue rebellious sensory stimulation, and the expression of western culture coincides with the needs of some young students. The second is the challenge of cultural utility. With the deepening of the institutional reform in colleges and universities, the market economy has an increasing influence on college students. In the market economy, members of society are prone to wrong thoughts and behaviors such as money worship, hedonism, extreme individualism, etc., which causes some college students to have problems such as chaotic political beliefs, vague ideals and beliefs, distorted value orientation, indifferent sense of honesty, lack of social responsibility, weak spirit of hard struggle, poor psychological quality, etc., which seriously affects college students' values and morality. The third is the challenge of the wave of network informatization. In the era of information and electronics, all kinds of unhealthy and unhealthy contents on the Internet can easily shake the value system that college students have just formed through early education and undermine the cultivation of their personality. The fourth is the challenge of expanding enrollment in colleges and universities. The expansion of universities has affected the quality of campus culture. The enrollment expansion of colleges and universities not only provides higher education for more people, but also brings many problems to the construction of campus culture. The number of students has increased, but at the same time, the overall quality of students as participants and builders of campus culture has declined, and the decline of their quality will inevitably affect the decline of campus cultural quality.
Third, the strategies and measures for the construction of campus culture in colleges and universities
The Decision of the Central Committee on Several Major Issues of Building a Harmonious Socialist Society, which was deliberated and adopted at the Sixth Plenary Session of the 16th CPC Central Committee, clearly pointed out: "Building a harmonious culture is an important task of building a harmonious socialist society." Campus culture in colleges and universities is always at the forefront of social culture, which not only undertakes the important responsibility of educating people, but also undertakes the important task of leading social culture. Excellent campus culture is not only a concrete embodiment of university spirit, but also a fertile ground for cultivating unique cultural qualities and innovative talents, which plays an irreplaceable role in comprehensively improving the quality and ability of college students and promoting their all-round development. In the new era, the construction of campus culture in colleges and universities should grasp three aspects of work. First, we must adhere to the correct political direction. To strengthen Marxist education, we should take a clear-cut stand and let Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents enter the teaching materials, classrooms and brains, occupy the ideological position of colleges and universities, and constantly enhance the persuasiveness, penetration and attraction of Marxism. Vigorously develop advanced culture, support healthy and beneficial culture, strive to transform cultural lag, and resolutely resist decadent culture. The second is people-oriented, objective and pragmatic. The harmony of colleges and universities is the harmony of people first, and the harmony of people can promote the harmony of colleges and universities. To build a harmonious campus culture, we must be people-oriented, create a space of fair competition for teachers and students, create a harmonious and relaxed environment, encourage teachers and students to act consciously in the construction of campus culture, and form a harmonious campus cultural atmosphere in which all teachers and students do their best, develop their strengths, get their places and concentrate on their work and study. Third, we should firmly establish the ideal of Socialism with Chinese characteristics. Socialism with Chinese characteristics is the common ideal and goal of the people of all ethnic groups in China, and it is the successful road to the rejuvenation of the Chinese nation. We should unite people's hearts with the goal of building Socialism with Chinese characteristics and inspire them with the achievements of building Socialism with Chinese characteristics, so that teachers and students can strengthen their socialist ideals and beliefs, take the world as their own responsibility, consciously unify their personal pursuit with the common pursuit of all the people, and unify their personal struggle with the great rejuvenation of the Chinese nation.
Campus culture in colleges and universities is an important source of advanced culture. Without a good campus culture, it is impossible for a school to form a good style of study and spirit, and it is also difficult to cultivate qualified socialist builders and reliable successors.