1989 graduated from Hunan university of science and technology, majoring in hydrogeology and engineering geology, and stayed as a teacher in the same year; 1993- 1996 studying for a master's degree in sociology at Nanjing university; 1999-2002 studying for a doctorate in social psychology at Nanjing university; February 2002-Teaching in Nanjing University. Offering professional courses such as advertising, public relations, social psychology research and consumption research; MBA, EDP and enterprise training courses include: 1) corporate image strategy; 2) Integrated marketing communication; 3) visual merchandising of luxury goods and high-end brands; 4) Marketing reform in the era of consumption upgrading; 5) Industrial design, marketing communication and brand building; 6) Design of storefront space and sales ceremony. Presided over a number of scientific research projects such as national, provincial and ministerial funds; Published more than 20 academic papers in CSSCI core journals with the signatures of independent authors and first authors. Now he is an anonymous reviewer of Nankai Business Review, Journal of Management and Nanda Business Review. Winner of 2006 research fund of Korea Higher Education Consortium (SK Group); Visited the Chinese University of Hong Kong (2005), Nagoya University (2008), Seoul National University (2006) and Albert University (20 10). Research direction: social adaptation of advertising and integrated marketing, communication of consumption space and consumption geography (space research of shopping centers and shops), and teaching direction of luxury consumption/high-end brand management.