The propaganda department of colleges and universities is an important department in colleges and universities, which is mainly responsible for the publicity and information dissemination of schools. The following are the main responsibilities and tasks of the University Propaganda Department:
Publicity work: the publicity department needs to formulate and implement the school publicity plan, including the publicity of school activities, as well as the publicity of students, parents and society. The Propaganda Department is also responsible for the school's news release, and releases important information to the outside world through press releases, press conferences and media interviews.
Advertising design: The propaganda department needs to design all kinds of advertising materials, including posters, brochures, billboards and so on. To attract students and faculty to participate in various activities of the school.
Media relations: The Propaganda Department needs to keep in touch with various media, including campus radio, TV stations, newspapers and social media. In order to spread the news and activities of the school to the whole school and the outside world in time.
Promotion of cultural activities: the propaganda department should assist all departments and groups in the school to promote various cultural activities, such as lectures, exhibitions, performances and competitions. At the same time, the Propaganda Department also needs to assist the school to organize various large-scale activities, such as graduation ceremony and welcome party.
Network promotion: The Propaganda Department needs to be responsible for the network promotion of the school, including the establishment and maintenance of the official accounts of official website, Weibo and WeChat. In order to release school news and activities to the outside world in time.
Public opinion monitoring and Countermeasures: The propaganda department needs to monitor the online public opinion of the school, find and deal with negative information in time, and deal with all kinds of emergencies.
Expand knowledge:
The propaganda department of a university is usually divided into several groups, such as newsgroups, advertising groups, media relations groups, cultural activities promotion groups and so on. Different groups have different work contents, but they need close cooperation to ensure the coordination and consistency of publicity work.
The university propaganda department also needs to constantly strengthen its own quality and ability, including improving skills in writing, editing, typesetting and design, and mastering the application of various modern media tools and platforms.
The propaganda department of colleges and universities also needs to establish good cooperative relations with other departments and organizations, such as student affairs office, school affairs office, college, etc., in order to better complete various propaganda tasks.