Venue: outdoor studio

Second, the background of the incident

Harmony and development are the themes of today's world; There is a lack of communication and exchange between our school and other colleges and universities, and some of them are isolated. In recent years, the student associations in our school have been greatly developed, and the activities of student associations have been unprecedentedly prosperous, which has promoted the communication and exchanges of many other universities and established a solid friendship of mutual trust. At the strong suggestion of teachers and students from all colleges, our student union plans to organize a large-scale networking party, which will not only show the elegance of our students to the outside world, but also provide a good self-display for students from other colleges and universities. Plan to hold a social gathering!

Second, the purpose of the activity

By holding a party to show the elegance of college students, we can enhance exchanges and friendship between colleges, carry forward the spiritual outlook of college students in the new century, enrich the sunny humanistic atmosphere, publicize campus culture, activate campus life, stimulate students' youthful motivation, give them opportunities to show themselves and discover themselves, and even set up the image of normal college students with such activities, promote the literary life of Guilin as a whole and jointly build a socialist harmonious university.

Third, the content arrangement of the party activities:

1, the host announced the start of "Friendship Night", and then introduced the purpose, purpose and special guests of this friendship;

2. The special guest will make the opening speech of this activity;

3. At the beginning of cultural activities, the host presides over the activities according to the program list;

4. The heads of community departments of various colleges make concluding remarks;

The host announced the end of the party.

Fourth, commercial publicity cases:

In order to better attract the attention of merchants and bring good publicity effect to enterprises and storefronts, we have specially formulated the publicity plan for this event.

(A) Campus publicity

1. Poster: With the propaganda department of the hospital as the main body, publicize the theme and method of the activity through posters;

2. Brochures and leaflets: each brigade takes 20 spectators as a unit (tickets are mainly sponsored by coupons).

3. Follow the progress of the party in newspapers, radio stations and radio stations in the hospital.

(2) Social propaganda

Colleges and universities in Guilin: Invite many colleges and universities to participate and expand publicity through networking activities.

Advantages of verb (abbreviation for verb) sponsoring this activity:

1. Wide publicity scope: The Sixth Academy Friendship Association has great influence on major businesses in the whole campus of our school, and it is unique in Normal University, with great influence in marketing.

2. Long publicity time: conduct business publicity one week before the event, and conduct post-publicity reports two weeks in advance.

3. Diversification of publicity methods: In the Sixth Hospital, publicity was expanded through posters, banners, booths, broadcasts, exhibition boards, balloon brochures and other forms.

VI. Analysis of market feedback effect:

1. Compared with TV, newspapers and media, campus publicity is cost-effective, and it can be better publicized with the least funds.

2. For the corresponding social parties, major supplies should pay more attention to the student market. Students at school are far from home, need a lot of materials, and don't know much about the market, which is a good opportunity to open the market. For example, major clothing shopping malls and gift shops.

3. Because there are new students pouring in every year, if conditions permit, businesses can also establish long-term friendly and cooperative relations with universities in Yanshan District. At the same time, the company should change passive to active publicity, let students accept preconceived ideas, expand their popularity, and facilitate the purchase during school, so that the products can smoothly enter the student market and seize the opportunities.

Seven. Sponsorship method:

Title sponsorship: the naming right of the party of the Sixth Academy, after reaching an agreement with the organizer, can increase the executable publicity methods for this event. Posters and leaflets will indicate that "this party is sponsored by * * * company", and add your company's logo icon and website or store address. There is a company profile (provided by the company) on the back of the leaflet.

Including: large-screen promotional videos, party gifts, party equipment, actor modeling, staff clothing and so on.

If there is no title sponsorship for this activity, the school will also provide special sponsorship for the merchants and carry out appropriate publicity for all links.

1. Large-scale promotional film: During the audience's admission time before the start of the party, the large-scale title sponsorship promotional film, flash, company profile, product profile and corresponding patterns of the merchants can be played on the screen for on-site title promotion. (Suitable for brand promotion and excellent corporate image promotion)

2. Party gifts: There are interactive programs during the party, and merchants can provide some exquisite gifts with the company name printed on them to achieve the purpose of publicity and conduct on-site title promotion. (Suitable for gift chain stores and gift shops around the school)

3. Program menu: Taking the sponsor's advertisement as the background of the program list can play a great publicity role.

4. Styling design of the host and actor: The hairstyle design of the host and actor at the party can be designed by a sponsored hair salon, and some leaflets of this hair salon can be distributed at the party site to play a propaganda role, and the title will be given at the end of the party. (Suitable for excellent hairstyle studios around the school)

5. Clothing of on-site staff: Clothing itself is a kind of publicity, with the brand or name of the sponsor printed on it, which allows businesses to get another distinctive sponsorship, which is another highlight of the event promotion. And clothing is not limited to this activity, but a long-term publicity. Promote the title. (Suitable for all kinds of enterprises and shopping malls)

6. Site layout: Balloons, colored stripes, color jets, colored lights, light sticks, drinking water and other items can be provided by merchants, and the company name can be printed for on-site title promotion. (Suitable for cultural goods stores)

7. Programs: As sponsors, businesses can organize company members to perform programs, increase the affinity of businesses, join student activities, and achieve unique publicity effects.

8. Invitation: Invite representatives of teachers and students from the Sixth Hospital and surrounding universities to attend the party. The name of the company can be printed on the invitation letter for publicity.

These are some ways of sponsorship. If there are other better ways, we can negotiate with the organizer and reach an agreement. We strive to do a good job in activities and do a better job in publicity. All members of the organizer, welcome.

Eight, information feedback:

In the spirit of being responsible for the company, after the party, the student union of our school will conduct a sample survey on the student market, and truthfully feedback the effect of our activities, including your company's popularity and reputation in this activity. At the same time, we will also collect students' impressions of your company and convey their suggestions to your company. This will be more conducive to the construction and development of the company.

Nine. Details of related sponsorship

1 Title sponsorship: minimum 4,000 yuan;

If the enterprise requests * sponsorship, the party can be interspersed with business leaders' propaganda or business fashion shows, posters, banners, leaflets and party names.

② Special sponsorship:

Sponsorship method: cash sponsorship (to be determined)

Posters, banners, leaflets, hung in the appropriate place of the party.

X. Program collection and review

Collection target:

1) collect programs for students from six colleges.

2) Contact the excellent programs in the school and the excellent programs of Waiyou University, and directly participate in the rehearsal performance.

Remarks: 1. The program evaluation of this party was conducted by the Student Union of the Sixth Academy and the backbone of the Literature and Art Department.

2. If it is necessary to change the time and place of program review due to special reasons, it will be notified separately.

3. Each participating program should be finalized in advance, and the performance list should also be finalized.

4. The party lasts about two and a half hours, and the program 16- 18.

Review screening methods and requirements

1. The backbone of the Department of Literature and Art and the Student Union of the Sixth Academy will accompany * * * to take the examination and screening.

2. The content is positive, close to university life, in line with the theme of the party, and the form is not limited, such as: sketches, cross talk, songs, dances, musical instruments ..... works strive for innovation.

3. In order to improve the quality of programs and the atmosphere of the scene, all programs participate in the evaluation.

Xi。 Party work requirements

1. All staff must wear work permits.

2. Require all employees to perform their duties and deal with emergencies decisively. If you are not sure how to handle it correctly, please contact the person in charge immediately.

3. Require all departments to cooperate with each other to ensure the smooth progress of various activities.

4. Send the working system of each department to the person in charge in the form of a form for review and appraisal.

Sponsor, organizer and co-organizer: Youth League Committee and Student Union of Normal University;

(the specific budget depends on the actual situation of each organizer, and the funds are entirely responsible for the external liaison department of each hospital. )