Article 1
Tea restaurant business plan
I. General situation of the enterprise
1. Company name: * * Tea Restaurant
2. Organizational form: individual industrial and commercial households
3. Place of business: Nantong University
Main products: Hong Kong-style tea, cakes, stews and ice cream.
5. Mode of operation: breakfast, morning tea and afternoon tea.
6. Service tenet: delicious, fashionable, high-quality, healthy and satisfying customers.
8. Business philosophy: Modern Hong Kong drinks Hong Kong dishes in urban fashion style, which are fresh, fast, fashionable and delicious, and popular.
9. Business strategic objective: to develop a beautiful environment with modern urban characteristics and Hong Kong style, and build a popular healthy catering brand.
Second, the market analysis
1. Basic characteristics of the industry
1 food diversification: the tea restaurant serves Chinese and western food, and there are many unique diets in Hong Kong. A small restaurant often has dozens of kinds of food on its menu, with a wide range of choices. Customers can mix and choose the right food at will.
2 stress efficiency: customers pay at the cashier's office after patronizing, without waiting, and stress speed from ordering to checkout.
3 Reasonable food price: The food sold in traditional restaurants is usually more expensive. Eating a meal in a tea restaurant may only cost 10 yuan. Dinner and fast food in the tea restaurant will include drinks, or water or hot tea will be provided free of charge.
2. Feasibility analysis
There are not many tea restaurants in Nantong 1 Hong Kong style, but the high-priced, affordable and good-quality tea restaurants cater to the characteristics of college students' pursuit of quality and low consumption.
Although there are canteens and many stalls in the school, students who are busy with classes in the morning will still rush to buy breakfast, so fast refreshments will definitely be favored by students.
College students' class time is not uniform, and their meal time will not be concentrated. The introduction of morning tea and afternoon tea just meets the needs of college students. Even if some students don't arrive at dinner time, they will want to buy some drinks and snacks.
There are many kinds of food in tea restaurants, which can be changed every time and have different tastes, which is very attractive to college students who are willing to try new things.
The environment of Hong Kong-style tea restaurant is fashionable, elegant and comfortable, suitable for college students to chat and date, enjoy the leisure atmosphere of petty bourgeoisie, and experience the humanized service and cultural atmosphere with more humanistic characteristics.
3. Competitive situation
There are many fast food restaurants on campus, such as Happy Station, Haodaxiang Chicken Chop and Wo Wo Chicken Chop. There are also many drink shops, such as Duke, te amo and Seven Cups of Tea. These businesses have formed a strong brand awareness among students. There are also canteens and some stalls in North Street, which are very cheap and have a price advantage over us.
4. Future development trend
Although there are a few chain-style tea restaurants and a certain number of Hong Kong-style tea restaurants, according to market research data, the prices are generally high. Coupled with the special food and service of Hong Kong-style restaurants and the fashionable and comfortable environment, it should be able to effectively enter the student market. We have established a good reputation among our classmates. After finding investors, we can open branches in other places in Nantong.
the second
Tea business plan
The most important thing in business operation is "geography" and "popularity", which is not superstition. "Region" mainly depends on whether there is a commercial atmosphere in this respect and whether this commercial atmosphere is suitable for the goods we operate. "Fame" mainly refers to whether our merchants have customers and whether these customers have psychological motives to buy our goods.
As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant and natural. The choice of tea shops should be based on the characteristics of tea, which can be summarized as follows:
1, bustling commercial center: These areas have strong business atmosphere, large passenger flow, complex shopping levels and high purchase frequency. Most consumers have strong characteristics of seeking quality, quality and beauty, but the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider and analyze whether you have manpower, financial resources and material resources. If you have the conditions, it is certainly right to enter the "business center". However, if you don't have the strength, you must not act rashly. These aspects need several high-grade teas, and you should pay attention to the brand and varieties of famous teas. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets.
2. Hotels and restaurants nearby: Hotels and restaurants are places where business people live. Most of them don't bring tea and can buy it at any time. And in order to visit relatives and friends, bring some tea, which is elegant and not vulgar, and the restaurant should also use tea. "Guests come to make tea" is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art.
3. Traffic Avenue: These areas have a large population flow, mainly to attract tourists. Therefore, these areas pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for several merchants with older brand names and larger intangible assets. It's better to be someone who just started blindly opening a tea shop.
4. Residential area: Tea is a necessity for residents' consumption. Choosing a residential area is usually less risky, but at the same time, the management style of tea shops is different for different levels of residents.
A. Old areas: These residential areas are characterized by primitive China, industriousness and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good.
B. New District: The consumption of these residents is relatively advanced, and their material wealth and spiritual civilization are relatively high. Operators are required to have a slightly higher grade of tea varieties, rich varieties and many new varieties to keep up with the new trend of tea varieties.
C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be fast, and several high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be long.
D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area. Tea operators should adopt different management methods according to the characteristics of different groups of people.
Article
Sweet baking business plan
With the development of economy, fierce competition is inevitable, and "fidgety" and "depressed" have become common words; At the same time, today's children lack opportunities for practice; In addition, the psychology of "seeking differences" occupies an indispensable position among the public, especially young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential among petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a self-help condition and give young people a unique enjoyment, our "DIY food chain store" came into being. Considering the shortage of funds for our college students, we decided to build an industry from small to large, start with a simple "DIY cake shop", launch our own brand, gradually expand our own industry and form a one-stop DIY food chain. Create a city typhoon shelter!
Second, the enterprise introduction
1, project name: DIY cake shop -DIY food chain store
2. Project objective: to build a city typhoon shelter and lead the young fashion!
3. Project Declaration: My cake, my youth!
4. Store name:
I cake-DIY baking
note:
& lt2> I'm homophonic with "love", that is, I like cakes and our cake shop! .
5. Store theme song:
Tiantian-Jay Chou
Main lyrics: I will take a sip of what you said about loving me. ...
It will be played in the store for a certain time every day.
6, propaganda slogan:
My cake, my baby!
Note: youth has two meanings. On the one hand, it is the embodiment of our positioning for young people. On the other hand, Young is homophonic with "sample", that is, DIY makes its own cakes and has its own look!
7. Store trademark:
Note: The candle on the top is a variant of the letter "I", and the circle on the left is a cake and the letter "C". Together with the "ake" at the back, it means "cake", and together with candles, it is the name of our cake shop!
8. Store address:
Choose a place near the school, near the young people's gathering area and with convenient transportation. Because the main target of this project is young people, everyone will follow the principle of simplicity first, and because its students are constantly updated, the school can ensure the sustainability of students, so it chose a lot near the school.
Three options:
& lt 1 & gt； Street shops near Hualian in Wudaokou, Haidian for rent.
Area: 50 square meters
Description: There are many colleges and universities around, and the transportation is convenient. Most people are familiar with the places where college students' consumption is concentrated, and there is no doubt about the consumer groups. It is an excellent field of store management.
Wangpu, near the west gate of<2> University for Nationalities, has catering conditions.
Area: 45 square meters