First, the advantages and disadvantages of marketing employment and its social background analysis
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises. People will also have a deeper understanding of the concept of marketing, so the demand for talents in this field will continue to be optimistic and may continue to heat up. Moreover, with the commercialization of China's housing system and the vigorous development of commercial housing credit business, the purchase of commercial housing has become the first choice of the vast majority of China people, and the competition among real estate developers has become increasingly fierce, among which the most effective means of promotion is to hire real estate salesmen. With the sharp price reduction of automobiles and the increase of national income year by year, it is no longer a myth that automobiles will enter more than one third of families in China in 2 1 century. Therefore, car marketers will also be popular in the workplace. After "hard work" in the 1990s, insurance salesmen will also become a hot job in the 20th century. Therefore, the overall demand for marketing professionals will increase.
But because of the particularity of marketing, marketing needs all kinds of abilities. People who don't study marketing are suitable for marketing, but professional knowledge becomes less important. Many people with low diplomas are willing to pay more labor to get more returns, forming a strong opponent of marketing students, which has caused certain pressure on graduates.
Second, the marketing employment direction
1, salesperson
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises. People will have a deeper understanding of the concept of marketing, so the demand for talents in this field will continue to be optimistic. With the commercialization of China's housing system and the vigorous development of commercial housing credit business, buying commercial housing has become the first choice for most people in China, and the competition among real estate developers is becoming more and more fierce. The most effective means of promotion is to hire a real estate salesman. With the sharp price reduction of automobiles and the increase of national income year by year, it is no longer a myth that automobiles will enter more than one third of families in China in 2 1 century. Therefore, car marketers will also be popular in the workplace. After "hard work" in the 1990s, insurance salesmen will also become a hot job in the 20th century. Therefore, the overall demand for marketing professionals will increase. These jobs are very consistent with the marketing major in higher vocational colleges.
As long as there are products and services for sale, there will be sales positions for recruitment. For industries with technical background such as telecommunications and software, the demand for sales will continue to rise. Even in the non-technical field, sales position has always been one of the most demanding job categories in the market.
Marketing-sales professional salary level: in the position of sales, the salary is very different. The basic salary of many positions is very low, and the salary is completely based on sales performance, and you can get a commission for every business you do. For salespeople whose salary is based on sales performance, the pressure is enormous. Of course, the rewards are enormous.
The qualities that an excellent salesperson needs include: initiative, persistent attitude, good communication skills with others, giving people trust and the ability to create a comfortable atmosphere in negotiations.
College graduates with little sales experience should know as much as possible if they are optimistic about a company's sales position, so as to increase the chances of successful application. Regardless of their education level, salespeople should have a comprehensive understanding of the products and services they sell. More importantly, salespeople should be able to effectively communicate product and service information with customers. It is suggested that students read more books introducing sales skills, participate in promotional activities organized by some companies (the school recruits part-time salesmen or promoters), and go to some professional websites, forums and exchanges with experts.
2, marketing research and management personnel
Graduates majoring in marketing have a solid theoretical foundation of Marxist economics, are familiar with modern western economic theories, master modern economic analysis methods, have a wide range of knowledge, and have the ability to expand and penetrate into related fields of economics. They are senior professionals who can engage in economic analysis, forecasting, planning and economic management in comprehensive economic management departments, policy research departments, financial institutions and enterprises. Market economy has a wide range of employment channels.
Third, the supply of marketing professionals
Almost all colleges and universities have set up marketing majors, which leads to the continuous increase of supply year after year, which is reflected in the job market, which is to lower the salary level of low-level marketers. However, the overall employment situation of marketing graduates with good communication skills and mentality is still good.
Four. general survey
Marketing position is the champion of talent market demand list! Relevant statistics speculate that "sales jobs are still in the greatest demand". Almost all colleges and universities have basically set up marketing major, which leads to the continuous increase of talent supply year after year. The overall analysis of the employment situation of young people with good communication skills and cool heads is always optimistic. In the talent market
With the gradual standardization and improvement of the domestic market, all state-owned enterprises, private enterprises and foreign-funded enterprises stand on the same starting line to participate in market competition-the core of which is the competition of marketing talents.