In academic research, the School of Journalism and Communication of Shandong University gives full play to the good environment of Shandong University with complete disciplines and strong research strength, and has distinct advantages and characteristics in news and public opinion work research, public communication and public management research, cultural communication research, image communication research, new media research, and media operation and management research. At present, there are Shandong Provincial Brand and Communication Research Base, Shandong University Communication and Media Research Center, Shandong University Big Data and Precision Communication Laboratory and other research institutions.