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How does WeChat commercial operation quickly acquire white-collar workers, students and accurate fans in Ma Bao?
Sharing guests: member of Electric Shock Association, member profile: Jiang Yi, founder of one-on-one college, Mulan Mansion, community, tens of millions of WeChat entrepreneurial instructors, a post-90 s with stories-dropping out of school at the age of 65,438+07, Taobao earning millions at the age of 65,438+09, bankrupt at the age of 22, heavily in debt. At the age of 23, he transformed into a WeChat business and made a press conference, earning 30 million yuan. After doing WeChat business for more than 2 years, the most frequently asked question is: Is a person who knows nothing suitable for doing WeChat business? If so, what should he do? Does your circle of friends often see such content: as long as you have a mobile phone, you can do WeChat business! Can make money! Jiang Yi thinks this sentence is very irresponsible. As long as you have a mobile phone, you can do WeChat business, which is true, but doing WeChat business can make money, which is a problem. WeChat business is not suitable for everyone, and not everyone can make money in WeChat business. The reason is not whether he can learn, but whether he can bear hardships. A person who doesn't have any resources to do WeChat business, if she is willing to pay, as long as she can endure not making money some time ago, her income can exceed the salary of most white-collar workers for half a year at most. Many people who do WeChat business earn tens of thousands or hundreds of thousands a month, all of which are earned by hard work and sweat. Those who can make a lot of money by holding a circle of friends should give up their thoughts as soon as possible. How can a person without any resources do WeChat business? The method is simple. According to my method, a team can be formed in three months. And the loyalty of this team is very high. Buy some cheap gifts in the first month, sweep the street and add powder. Don't underestimate sweeping the street and adding powder, listen to my analysis slowly. Some friends may think that the powder added by sweeping the street is easy to be deleted, but let's put ourselves in the shoes. What are your criteria for deleting people? A worthless person lies in your circle of friends, and you may delete her. But what if she is valuable to you? Will you delete people who may help you in the future? You won't delete a person who is valuable to you. Generally, the survival rate of sweeping the street and adding powder will not exceed 50%, but I have a way to make more than 90% people who scan the code and add you live in your circle of friends. Before we sweep the street, make a plan, make a positioning for your fans and make a positioning for yourself. Regarding what gifts to give, we should also think about the positioning of fans in advance, and what to give is more likely to attract others to join. First, how to accurately obtain and maintain college student powder 1. If you want to increase the accuracy of students, or if you are a college student, you may have more topics to talk with college students of the same age, then the place where you sweep the street is in or around the university town. 2. After scanning the code, immediately send a sentence and a document to the other party through friends. The name of the document, such as: How should a university live without regrets? Some people may ask, where can I find this information? There are many in Weibo. For example, I especially like to pay attention to a blogger: @ Focus on Thought. Search his Weibo keyword: University, and you can find a lot of useful information. You can filter some articles that you think are good, and then make a document. It is recommended not to send pictures directly to each other. Send another sentence after sending this document (refer to the following): Oba, how old are you this year? Honey, I have two more documents here. One is how to pass CET-4 and CET-6 in one month. The other is a must-see guide for college students in job hunting. Which one are you more interested in? I'll send it to you [Ross]. Why did I choose these two documents to send? Because if you are a freshman or a sophomore, you may be interested in the grade examination, and if you are a junior or a senior, you may be interested in job hunting. Giving her two choices is to prevent her from saying: I don't need it. At any stage, we all have what she needs. After the first communication, send another one immediately: Dear ~ Although we are not from the same university, you can call me Senior XX. I am engaged in social work now. Fairy can ask me for advice if she has any problems in the future. Being able to meet is a kind of fate. She is willing to be your lifelong consultant, free of charge. Haha [chuckle] ~ This speech is to let the other party know that there may be some problems in the future. Maybe it can come in handy to prevent it from being deleted. With the early chat communication, the probability of being deleted will be greatly reduced. 3. Friends circle should remember to update some college students' related or favorite content. For example, the first picture: give you some big truths about people who have been to second-rate universities. This content can be sent to a circle of friends and can also increase the attention of your circle of friends. Tell me one thing you regret most in college? You can match a photo of the school, or a photo of a young girl, with a copy: Tell me about one thing you regret most in college? These college students will comment below, and you can interact with them to increase stickiness. Then talk privately and give them some life advice or comforting words. Marketing is people-oriented. If you want to make money from the beginning, you may not be able to make money. You should learn to pay first, and then get something in return. You add powder every day and send some screenshots in your circle of friends every day, for example, you provide valuable chat records for others. For example, they ask you how college students should interview, and this content can be sent to a circle of friends. Chatting Skills: Fairy (Ouba) ~ This is an article that I summarized from online application, resume, group meeting, one-sided, written test, presentation, offer selection and signing according to my own job hunting experience and the job hunting experience of my friends around me. I hope I can provide some valuable reference for you to find a job after graduation [Rose]. The idea of copywriting in a circle of friends: Although I graduated, XXXXX. I hope I can contribute to my brothers and sisters. This is a process of online application, resume, group meeting, unilateral, written test, demonstration, offer selection and signing according to my own job hunting experience and the job hunting experience of friends around me. If you also need this information, you can keep yourself [happy] ~ The above is the idea, and you should maintain it with your heart every day instead of adding friends. Second, how to accurately obtain and maintain the next positioning of Marble Powder, Ma Bao. 1. If you want powder, or you are a horse, you may have a topic with. You can arrange street sweeping places at the entrance of kindergartens, primary schools and so on. 2. Send a copy to the other party through friends immediately after scanning the code, such as: Fairy, good afternoon (self-modified according to time), I am also a baby mother, my daughter (son) is X years old, and my child used to be rebellious. Later, through various studies and practices, the children were much more obedient than before, and I also summed up some experiences. If my parents have my troubles, I will share them with you. These are some attractive titles I have sorted out. It was collected from Weibo, and there are many channels to get it. How to say that children will listen, how to listen to how children will talk about how to communicate better with children, how to maintain a lifelong close relationship with children, "How to cultivate children's social skills" (teaching 8- 12-year-old children to learn conflict resolution and get along with others) Read the materials, and then make documents on these topics in combination with their own experience. You can find some information through random search. Let's take a look at the screenshot. These are all articles that Ma Bao likes to read: Let's take the initiative to send one to Ma Bao, a new member. Don't send too much, too much she won't cherish. Which article to send specifically, let's consider it for ourselves. 3, after the first article, speak immediately. Honey, if you have a second child plan, I also have a second child complementary food to share (or confinement or something). If the fairy needs it, I will give you [roses]. Third, how to accurately obtain and maintain the next positioning of white-collar powder, you want to add some white-collar workers in the workplace. Then you can go to the bus stop and subway during the rush hour. The idea is the same as that of the students. For example, you can send: 15 the ability necessary for a high salary in the workplace. The thinking frame is the same as before, so I won't analyze them one by one. Line 365, you can choose a suitable location and then sweep the street. Fourth, develop a street sweeping method that suits you. Wechat business, just getting started, may be willing to do this because he has time, energy and hard work. Some team bosses may think, I am a boss with hundreds of thousands, millions or even tens of millions of running water, and my time is so precious that I don't do it, I ask someone to do it. There are some things you can ask someone to do, but you must do it yourself once. 1, I suggest you try to do it yourself the first time. In the process of sorting out, you will find many problems, then sum up and make a more perfect method of sweeping the street. 2. After doing it yourself, improve the process speech and then ask someone to do it. Find a part-time job. For example, you can give her a guaranteed salary of 100 yuan, 1 day. The requirement is 150 fans a day, and fans who exceed 10 are given 1 yuan. Give commission according to the tolerable range. In the second month, you only go out to meet people in the morning, so you can make more time to chat in the afternoon. In the evening, you start to share what you are good at into courses, output more value for your friends and enhance your viscosity. 4. Start selling products in the third month, collect good feedback, serve customers well, and spend 80% of profits on the relationship with customers. For example, send some small gifts to customers in the package and do welfare activities in the circle of friends once a week, especially for those who have not bought them. 5. Form your own team in the fourth month. Remember to do simple things repeatedly and share the secret of your success with your agent. V. Two reasons why many people can't do WeChat business well 1. Too anxious to make money. 2, can't suffer! It is not difficult to do things in the world, but it is difficult to persevere. No matter how difficult it is, people have done it. No matter how complicated things are, they can also be divided into many simple things to complete. Keep doing a little every day, and in the spirit of moving mountains and rivers, there will always be a time to do things well. As long as you follow this method, your friends are your loyal fans. Kevin kelly has a theory of 1000 diehard fans: you only need 1000 diehard fans to make a living. But many people just want this result, that is, they can get 1000 die-hard fans at one time, which is impossible. As long as you can keep five good friends every day, you will have 150 friends in one month and 1000 friends in half a year. 1000 hardcore powder needs time to accumulate, not daydreaming, doing nothing. A little progress every day, 365 days, is 365 progress. Any master in the world must concentrate on his industry for more than 10000 hours! . The writer Gladwell pointed out in his book Alien that the genius in people's eyes is extraordinary, not because of superior talent, but because of continuous efforts. 10000 hours of training is a necessary condition for anyone to change from ordinary to world-class master. When I first saw this content, I thought that 10000 hours was too difficult for me, and I might not be able to do it. So I divided this 10000 hour. For example, can I persist for one week, and then persist for another week ..... I have gained a lot in the process of persistence. /kloc-officially engaged in wechat business in August of 0/4, and now it has been more than two years, basically working for more than 16 hours every day. Many people may say that you are very lucky. You have met many outstanding people who helped you. That's why you have so many fans today and have achieved this success today. Many people want to start a business, and often say that there are too few people in my circle, and I can't do it at all. Before I started, I had denied myself. In fact, many things can't be done without contacts, but after doing a lot of things, you can have contacts. Noble people don't help idlers. But I have been waiting for someone to help me achieve my life! You should be clear: noble people will not help idlers. The harder you work, the luckier you will be. If you haven't met a noble person, tell yourself-you should be a noble person yourself. Some people will think: 10000 hours is reliable? If I do 10000 hours, will there be any result? Jiang Yi wants to say: If you don't do it, you will never get the result. In the past two years, I have completed the rule of 10000 hours, and the effect is amazing to me. Because I did it, I have a say. But you didn't do it, so stop nagging. 6. But why did some WeChat businesses do well at first, and then they got worse? Jiang Yi wants to say: Don't forget your innovative spirit. Many people were humble and worked hard when they first started WeChat business. In fact, the early life of most WeChat merchants is very ordinary, but when they suddenly get rich, they will lose themselves and easily expand themselves. He will be indifferent to agents and customers, but his achievements are given by agents and customers! Slowly getting worse is also an inevitable trend. The environment in the WeChat business has always been very good. Every day, new people rise, and most old people are eliminated because of themselves. If business is not good, you can think about what you did in the first place. Are there many things you used to do that you don't do now? Why can the Jiang Yi team do better and better? Because we don't forget your creativity, my team and I never stop working hard.