The specific learning contents of e-commerce major include the basic knowledge of e-commerce, the construction and management of e-commerce platform, e-commerce marketing strategy, e-commerce legal policy, e-commerce data analysis and application, etc. Students will also learn practical skills of e-commerce, including website construction, webpage design, website maintenance and management, and operation and management of e-commerce platform.
In the direction of employment, e-commerce graduates can find jobs in e-commerce enterprises, e-commerce platforms, internet finance, e-commerce service providers, e-commerce consulting companies and other fields. Specific positions include e-commerce operation, e-commerce platform management, e-commerce marketing, e-commerce data analysis, e-commerce product manager, etc. In addition, e-commerce graduates can also start their own businesses, set up their own e-commerce websites or e-commerce service companies, and engage in e-commerce related businesses.
Generally speaking, e-commerce major is a very promising professional field, involving all aspects of e-commerce, providing students with broad employment prospects and development space. If you are interested in e-commerce, then e-commerce major will be a very good choice.
Main courses of e-commerce specialty
Introduction to e-commerce, marketing, e-commerce website construction, cross-border electronic commerce, e-commerce and logistics, e-commerce project management, search engine optimization, customer relationship management;
In addition, there are some practical skills courses, such as Photoshop image processing, Flash production, product photography, web design and production.
E-commerce employment direction
E-commerce operation-domestic e-commerce operation (Tmall, Taobao, JD.COM, Pinduoduo)
Cross-border e-commerce operations (Amazon, Shrimp Skin, AliExpress, Alibaba International Station, Independent Station);
Website operation/development-website operation, content editing and website development (in-depth learning of programming knowledge is required);
Graphic design /UI design-e-commerce artist, Internet U designer (need to master the operation of Photoshop, llustrator, Flash and other software);
Short video and live broadcast-the operation and live broadcast of short video platforms such as ——Tik Tok and A Auto Fast;
Photography-the shooting, editing and production of e-commerce products (you need to learn the relevant knowledge of photography and editing in depth)
Judging from the choice of employment, there are still many jobs that students majoring in e-commerce can choose. But for students majoring in e-commerce, it is far from enough to study the courses offered by the school in order to get a good job. In the first and second academic years of studying e-commerce, you should start to lay the foundation for your future career direction, choose your career direction according to your own interests and mastery of related courses, and learn relevant skills and knowledge in depth.