Graduation practice is the most critical one in every college student's internship experience. Below, I'll sort out the graduation internship summary of the college student advertising company for your reference only!
Summary of the First Graduation Practice of College Student Advertising Company
As an important exercise for contemporary college students to step into society and formally take up their jobs, it plays an important role in their future career development. Therefore, I made a rational and objective consideration on the choice of graduation internship units. My major is journalism. I have worked as an intern in a newspaper and TV station for some time, and I have a certain degree of mastery of its workflow and work skills. Through personal experience, my professional ability has been improved and many shortcomings have been improved. However, in the new era of surging market economy, various emerging industries, especially the vigorous development of advertising, have affected the development direction and growth mode of news media to a certain extent, and partially changed some old norms in the field of communication, which made my idea of trying in advertising more firm. So, after careful consideration, I chose Advertising Culture Media Co., Ltd. as my internship post.
Media company is a new brand communication company, focusing on brand promotion of Xi 'an college students, and its main business includes campus brand planning and promotion; Campus advertising; Provide talent plan; Part-time quotation; Shop promotion; Office building promotion; Community promotion, etc. With the online advertising agency right of bbs in almost all colleges and universities in Xi 'an, it focuses on colleges and universities, pays attention to enterprises, relies on the profound understanding and grasp of the unique organizational system and operation structure of colleges and universities, relies on the advantages of its own marketing network platform, applies new ideas, integrates new media, and influences new mankind. Xi An Jinshang Media Company transforms the will of enterprises into a form acceptable to college students, focuses young people's pursuit of fashion and material on specific corporate brands and products, and builds a perfect interactive bridge between enterprises and young people. With accurate audience positioning and excellent communication effect, the integrated marketing business that the company is committed to building has increasingly become the mainstream communication platform with the most commercial influence in the college student market in northwest China, playing an important role in the field of economic life and becoming the best partner to help enterprises implement brand strategy.
According to my own intention and the specific situation of the company, I was arranged to practice in the position of marketing specialist. The main responsibilities of the marketing specialist include market research related to marketing promotion; The implementation of advertisements, news, activities and various productions, the daily updating and maintenance of the website and the corresponding text work; Establish, maintain and expand promotional resources such as media, advertising companies and production companies; Participate in the research on the work mode and technical standards of agency project promotion; Participate in project packaging, media advertising, activities, news, public relations and other promotion programs. The post ability requirements are: rich knowledge of marketing planning and strong writing ability; Have team spirit and cooperation consciousness, strong enterprising spirit and high standard consciousness, good learning ability, communication ability, organization and coordination ability and social activity ability. After fully understanding the job responsibilities and ability requirements, I found my own shortcomings and made them the focus of my internship.
Practice makes true knowledge! Are you doing it? Campus trip? During the activity, I increased my experience, changed some immature views, met a group of outstanding industry elites and young talents, learned a lot of professional knowledge, and learned a lot of ways to deal with people. Because I, like most people I contact, have little social experience, which is just the difference between freshman, sophomore, junior and senior. So my goal is to give myself a clear position as a company employee in a short time. In the work, we should not only always put ourselves in the company's shoes, but also always take the company's position as the starting point, and strive to seek benefits for the company with standardized business philosophy and correct competition mode. In the promotion process of Sony stores, it is very important to communicate in time and effectively because the merchants are particularly demanding on details. In addition, I also realize that every job needs to be fully prepared in advance, carefully planned as a whole, constantly paid attention to follow-up, to ensure that every link is not missed, to report the progress of the work in time, to remind and urge, and not to think that you can wait after notification. When negotiating with customers, we should try our best to safeguard the interests of the company, ask the competent manager for instructions in time, and never make a decision because we are eager to show ourselves, so as not to bring unnecessary losses to the company. When talking with customers, we should pay attention to skills and strategies, treat people with sincerity, abide by business rules and industry rules, and strive for the maximization of both sides' interests. Signing an agreement and other important work, we must study it carefully, be cautious and avoid impulsiveness.
Society is a melting pot. On the one hand, it makes me forge ahead and make me ambitious; On the other hand, temper my temper and destroy my strong will. Most of the learning in the university classroom is a little knowledge, which seems to be a little knowledge, but in practice it is ignorant and stumbling. In the internship, I combined the theoretical knowledge in the advertising textbook, carefully pondered, learned the professional knowledge of this industry based on actual cases, thought about the inextricable relationship between the advertising industry itself and the news media industry, constantly updated my concepts, ensured that I had a clear understanding of the post, and had a scientific and reasonable grasp of the industry that was not divorced from reality and not rigidly adhered to stereotypes. I tried my best to do every project well and improve myself in an all-round way by using the existing conditions.
After three months of graduation practice, my mood is ups and downs, my road is bumpy, my work is conscientious, and my life is flourishing. In the meantime, there is the joy of completing the project, the satisfaction of colleagues, the embarrassment of not being well recognized, and the embarrassment of seeing other people's performance soar. This is a hard-working youth and a wonderful harvest. Even though this experience is not the spiritual and material wealth that I am proud of and benefited a lot from all my life, in any case, it will surely become a real stroke that cannot be ignored in the picture of my life, and its weight is negligible. This is just one of several internships. However, my memory is far-reaching, and I am willing to talk about it tirelessly and happily in every period of my life.
Summary of graduation practice of college advertising company II
As soon as the summer vacation arrived, the school arranged for us to practice in an advertising company. This internship opportunity is very valuable to me, because I know I can gain a lot of knowledge in the internship, and I can better apply theoretical knowledge to practical operation, so as to improve my professional knowledge and consolidate my professional skills.
During the summer vacation, I worked as an intern in an advertising company. My master gave me many opportunities to show myself, and let me do many different jobs and broaden my work field. Contact with many advertising manuscripts, such as medical and health care, college recruitment in the new semester, electrical appliances and real estate, and so on. While correcting the typos in the scan, I read these manuscripts to broaden my reading. Also, because these are mostly practical articles, I am only familiar with the format of practical articles.
During the internship, after finishing the work to be scanned every day, I took time to practice PhotoshopCS2. Many print advertisements are made with this tool. I learned to do simple wedding advertisements, real estate advertisements, car advertisements and so on. The master told me to do it in a hierarchical and organized way, and to use many gadgets, which will have many unexpected effects.
During my internship in an advertising company, my master showed me around the main building of the newspaper, and saw the editing room, editorial department, editing room, conference room, photography studio and plate-making room. I have learned that newspapers should first make the soaring PS files of pictures and texts into film with a computer laser printer, and then convert them into metal PS version through chemical reaction, and then print newspapers with metal PS version. There are also specialized printing plants, four-color printing systems and red and black printing machines. In the printing house, newspapers follow the spindle? Hula? Hula? The ground is formed and the machine is running rhythmically. I know that newspapers are printed at 0: 00 every day, and evening papers are printed at noon 12 every day.
When I was internship in an advertising company during the summer vacation, I felt that everyone was United and friendly, as harmonious as a family. In this way, everyone is in a comfortable mood and is particularly passionate about working! Can achieve twice the result with half the effort!
During my internship in an advertising company, I gradually realized that even a small newspaper advertisement was made through the joint efforts of many people. First of all, the business personnel need to discuss the price, size and publication time of the advertisement with the customer, and then send the manuscript to the publishing department. The publishing department needs to input words, sort out, make details, proofread and modify, then make details, lead the signing and printing process, sort out the samples, and then sort out the sorted words. In a word, internship in an advertising company during the summer vacation is a very rewarding experience.
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