College students: actively improve their media knowledge, media literacy and media ability \x0d\ Only by recognizing the importance of media education, college students will actively participate in the study and practice of related courses, understand the characteristics of different media, accumulate media literacy knowledge and improve media literacy. \x0d\ On campus, the media that students are exposed to are mainly the school newspaper, campus radio, campus TV and the Internet. These media have their own communication characteristics. Network news is fast, informative, visited and followed by many people. The publication cycle of the school newspaper is a little longer, the information is a little behind, but the content forms are more diverse. The key is to be more authoritative and can be used as a witness to history. Radio can be heard in many corners of the campus, which is convenient and fast. The content and form can be lively, but it is fleeting. The news of campus TV stations is relatively monotonous, but the pictures can have a strong impact and appeal to the audience. Students should fully understand the characteristics of these media and lay the foundation for better participation. \x0d\ Media morality originally refers to the moral concept, code of conduct and moral quality of social responsibilities and obligations formed by people engaged in media work, and it is a manifestation suitable for media activities in the social professional ethics system. The author believes that the media ethics of college students should include observing information ethics, not making or spreading false news by themselves, and respecting the privacy and rights of others. For example, in the blog, we should establish our own self-discipline mechanism, standardize the blog content, cultivate good blog literacy, and consciously maintain the network environment. \x0d\ In order to improve the ability of the media, we should not only understand the function, ideology and commercial attributes of the media, but also understand the production process of mass communication content through class or self-study, and also actively participate in some activities. For example, participate in media practice activities organized by schools or teachers and actively participate in classroom discussions. Learn to treat the media correctly, use the media, learn to think critically, analyze and accept media information, consciously resist bad media information, and calmly face the challenges of the information age. So as to learn to use media resources to improve themselves, actively participate in social development, build a harmonious and orderly media ecological environment, and finally realize the perfect combination of people and media.