1, print advertising design
Print advertising design is a new occupation based on the application of computer graphic design technology with the development of advertising industry. The main feature of this profession is to express advertising elements such as images, words, colors, layouts and graphics. , combined with the characteristics of the use of advertising media, and through the relevant design software on the computer to express the purpose and intention of advertising.
2. E-commerce design
E-commerce specialty refers to a new interdisciplinary subject which integrates computer science, marketing, management, economy, law, modern logistics and other disciplines. Referred to as e-commerce major. E-commerce majors cultivate and master basic theories and knowledge such as computer information technology, marketing, international trade, management, law and modern logistics.
3. Visual communication
The training goal of visual communication major is to master the basic theory and professional knowledge necessary for this major, to be able to use the methods and skills of professional design, to engage in packaging, advertising, graphic design and other work independently, and to have certain artistic accomplishment and aesthetic ability. Cultivate applied talents engaged in packaging, advertising and graphic design with certain professional qualities.
Undergraduate universities offering design majors are as follows:
1, Zhejiang University
Zhejiang University, referred to as Zhejiang University for short, ranks among the first batch of world-class universities and disciplines, Project 2 1 1 and Project 985, and is a member of the nine major alliances, the World University Alliance, the International Applied Science and Technology Development Cooperation Network, the China University Presidents' Association and the Medical Double-Class Construction Alliance.
2. Beijing Institute of Technology
Beijing Institute of Technology is a national key university. It has entered the Class A ranks of world-class universities, and entered the national 2 1 1 project and the 985 project. The school covers an area of 6.5438+0.88 million square meters, with a building area of 6.5438+0.8 million square meters. The library has 277 1.7 million books, and the total fixed assets are 6.987 billion yuan.
3.hunan university
Hunan University, located in Changsha, is a national key university directly under the Ministry of Education. It is jointly built by the Ministry of Education, the Ministry of Industry and Information Technology, the Hunan Provincial People's Government and the National Bureau of Science, Technology and Industry for National Defense, and ranks among the world-class universities and the 985 Project.