In recent years, the number of college graduates has greatly increased, and the jobs and opportunities provided by society are limited, which leads to the oversupply of college students' employment in the market and the increasingly severe employment situation. In addition to the macro imbalance between supply and demand, the employment market for college students also shows the imbalance between supply and demand in different regions. College students tend to choose the central and eastern regions with high wages and many opportunities for employment, while few college graduates take the initiative to go to the remote western regions for employment, which leads to the situation of "more monks than porridge" in the central and eastern regions, which leads to the imbalance between supply and demand in the job market in the central and eastern regions and the western regions, further aggravating the employment pressure of college students. Therefore, more and more college students choose to start their own businesses. In recent years, the regulations and requirements of innovation and entrepreneurship education in colleges and universities have enabled the courses of innovation and entrepreneurship education in major colleges and universities to be successfully opened and practiced, and the popularity of innovation and entrepreneurship education has also increased year by year. Judging from the current reality, the achievements are also obvious. The teaching quality, graduation rate, employment rate and comprehensive ability of students in most colleges and universities have been improved to varying degrees compared with the past.

One of the most important conditions for the success of college students' innovation and entrepreneurship is that they need to have the awareness of innovation and entrepreneurship first, which determines the awareness and success ratio of contemporary college students' innovation and entrepreneurship. But the reality is that modern college students' awareness of innovation and entrepreneurship obviously lags behind the social reality that young people urgently need innovation and entrepreneurship. The lack of strengthening college students' awareness of innovation and entrepreneurship is reflected in the following aspects: First, the entrepreneurial initiative is poor, and entrepreneurship has "forced" factors. Because of the current employment pressure, "finding a job is difficult" has become an insurmountable barrier for many college graduates to move towards social life. In this case, some college students turned their attention to entrepreneurship, and were "forced" to start a business under the pressure of not finding a job, not because they love entrepreneurship and yearn for the sense of accomplishment and ideal satisfaction brought by entrepreneurship. Secondly, college students have insufficient understanding of innovation and entrepreneurship itself. Some college students think that innovation and entrepreneurship means engaging in business activities or participating in some social practices. But the knowledge involved in innovation and entrepreneurship is not enough, and enthusiasm and all kinds of whimsical entrepreneurial ideas are far from enough to support the whole process of innovation and entrepreneurship. Finally, the lack of entrepreneurial awareness is also reflected in the inner contradictions and anxiety of college students during their school days or when they graduate.