Ethnic group: Han nationality
Date of birth: 1957 65438+ February.
Origin: Tailai County, Heilongjiang Province
Current position
Professor, Doctoral Supervisor, School of Business, East China University of Science and Technology, Director of Institute of Marketing Science.
Previous position
Professor of School of Economics and Management (formerly School of Management and Business) of Wuhan University, doctoral supervisor, head of marketing department of Wuhan University, executive deputy director, director of marketing research center.
Professor, doctoral supervisor, assistant dean and director of case center, School of Management, Huazhong University of Science and Technology.
lecture course
Marketing, marketing research, consumer behavior, marketing theory frontier, etc.
research direction
Marketing strategy, market research methods, consumer behavior, service marketing.
The research field mainly focuses on consumer behavior and service marketing, focusing on the measurement of customer satisfaction and loyalty, consumer impulse purchase, service failure and its remedy, customer participation in service marketing, and enterprise's response strategies to product injury crisis. , emphasizing the use of scientific methods and empirical methods to study practical problems in China's marketing management. He has published more than 50 papers in academic journals at home and abroad, including Semigroup Forum, Mathematics Magazine, advances in mathematics, Natural Science Progress, China Soft Science, Economic Management, Nankai Business Review, Financial Research, Business Economics Magazine, Marketing Science Magazine, advances in psychological science, Management Science and other important academic journals.
Social part-time job
Editorial Board of Journal of Marketing Science
Executive director of China Market Society and member of academic committee.
Executive director and academic member of China University Marketing Research Association.
Vice President and Secretary General of Hubei Marketing Society