Summary is a kind of written material that reviews, analyzes and evaluates after a certain period, a certain project or a certain work is completed, so as to draw lessons and some regular understanding from it. It can improve our written expression ability. Let's sit down and write a summary. So how do we write a summary? The following is a four-point summary of my carefully organized marketing activities for reference only. Let's have a look.
Summary of marketing activities 1 With the long-lost warm sun in winter, the students ushered in the long-awaited Wahaha marketing competition. In order to show the colorful campus culture, comprehensively strengthen the quality of contemporary college students and exercise their marketing ability, the first Wahaha Entrepreneurship Cup Marketing Competition of School of Economics and Management, sponsored by Wahaha Group Co., Ltd. Jibei Branch, was officially launched on June 5438+065438+ 10/8. This activity was in full swing under the leadership of the leading teachers of the college and the Youth League Committee, and it was a complete success.
In the early stage of the activity, all departments of the Youth League Committee Student Union actively cooperated and cooperated with each other. Under the cordial guidance of teachers, they had a series of complicated work with sponsors, such as negotiation, organization, purchase and registration. Students actively participate, every 3-5 people form a marketing team, and prepare their team's positive team name and team slogan, ready to devote themselves to actual marketing with full enthusiasm. Then, all the participating teams handed in the electronic version and the paper version of the planning book before 20:00 on the evening of the 6th, and the words were full of passion and enthusiasm. Subsequently, on 23rd, the person in charge of Wahaha project and the students' union of School of Economics and Management gave a detailed explanation on the competition process, so that the students fully understood the rules, objectives and significance of this competition.
In the actual marketing stage, each team first launched a fierce free marketing competition in the preliminary round. They flexibly applied the marketing strategy in class to practice, and their marketing ability was fully reflected. After a fierce preliminary contest, it is the final of actual marketing. The students not only made great strides towards the goal that the teams entering the finals should sell at least 30 boxes of goods, but also made great strides towards the goal of breaking through 100 boxes with indomitable spirit. Then in 65438+February and 65438+August, each team made PPT reports on the theory, experience and process of the group in the preliminary competition and actual combat. The judges in the report are composed of Wahaha project leaders and teachers from the Marketing Teaching and Research Group of the School of Economics and Management. The students' passionate explanations made every judge present deeply understand their hard work. Finally, the college and Wahaha Branch organized grade awards for students who performed well in this activity.
The advantage of this marketing competition is that Wahaha company provides drinks and purchase prices and is responsible for its own profits and losses. After the activity, the payment for goods is paid, and the profits belong to oneself, which stimulates the enthusiasm of the students to participate. The team fills in the daily sales report by itself, and players need to fill in the goods delivery list when buying goods, which ensures the safety of goods. Moreover, during the activity, the contestants abide by the relevant matters in the student handbook of Hebei North University, and there is no malicious competition or competition event. Let the game go smoothly and end successfully. This Wahaha Entrepreneurship Marketing Competition not only improved students' comprehensive ability; It also provides internship opportunities for students, which is conducive to future employment and helps to solve the employment difficulties of college students and the current situation of adventure island. Shaping students' participation consciousness, understanding the market situation, and providing directional guidance for students on the road of starting a business.
However, the marketing market of this marketing competition is narrow, and the students' marketing channels are limited, so it is impossible to open the market. And lack of professional guidance, students blindly marketing. Coupled with higher purchase price and less profit, students' marketing enthusiasm has declined. Moreover, the scope of the competition is small, limited to students from the School of Economics and Management.
Marketing major is one of the key majors of School of Economics and Management. Marketing should not be limited to the study of theoretical knowledge, but should be combined with reality, confirm the theory from actual combat, understand the theory from actual combat and sublimate the theory from practice. Therefore, students should find methods and strategies, integrate theory with practice, and grow up in their study and life.
Summary of marketing activities Chapter II In order to further develop our * * card business, increase the number of * * cards issued and improve our * * card utilization rate, in order to strengthen the marketing of bank cards and further enhance the brand of * * * cards of commercial banks, our bank held a * * * card marketing activity for commercial banks on the first anniversary of the issuance of * * cards. The first anniversary marketing activity report is as follows:
I. Marketing Activities for the First Anniversary of Card Issuance
In order to achieve better marketing effect, this * * card first anniversary marketing activity; Considering from many aspects, our department publicizes through the combination of four marketing activities. First, start with high-end customers, find high-end customers, and promote them by giving gifts to high-end customers; Secondly, from the perspective of increasing the number of cards issued, it will be promoted by giving gifts when customers come to our bank to open cards during the event; Thirdly, from the perspective of increasing the fee income, in the marketing activities, cardholders publicized the marketing method of collecting the corresponding gifts from our bank with the consumption receipt after spending by credit card; Fourth, bank card publicity is carried out by hanging publicity banners, on-site publicity, distributing folding pages and posting posters. This marketing campaign has achieved certain results. The number of * * cards, the fee income of * * cards, and the balance of demand deposits in the cards have all been greatly improved. Stimulated the desire and demand of cardholders to swipe their cards.
Second, the situation of marketing activities
Through more than 30 days of' * * card promotion activities, the cancellation of our * * card has been greatly promoted.
The rapid growth of the transaction volume of handling fee settlement has further enhanced the brand influence of our * * card in the whole society and achieved the expected purpose of promotional activities. According to statistics, during the first anniversary activity of * * cards from March 25th, 20xx to April 26th, 20xx, the number of * * cards increased by 1 piece, the number of POS transactions of bank cards was 10659, the amount of POS consumption was 415800 yuan, and the income of POS consumption fee was 30600 yuan.
Third, the social effects brought by marketing activities.
Through this publicity campaign for the first anniversary of the * * card, we will vigorously publicize it through various channels, build momentum, enhance the competitive strength of the * * card market, effectively promote the enthusiasm of cardholders for using the card, cultivate their awareness and habits of using the card, improve the popularity of the * * card, and further narrow the distance between potential customers in the same industry. The development space has been further broadened, and the effective development of this activity has also led to the rapid development of other businesses such as deposit balance.
Fourth, the shortcomings in marketing activities.
(1) The marketing activities failed to promote the * * card business more comprehensively and widely. During the exchange process, it was found that customers who came to our front desk to handle other business did not know that our bank had launched the * * card promotion activities.
(2) During the redemption process, customers who came to redeem complained that there was no marketing redemption activity when swiping the card, but there was marketing redemption activity when swiping the card, so customers could not keep abreast of our marketing activities and could not effectively stimulate customers' enthusiasm for swiping the card.
Verb (abbreviation of verb) suggestion
(1) Establish a wider publicity mechanism, and the next step will be to organize employees to conduct a wider and deeper publicity on our * * card business by visiting communities, shopping malls, hotels and universities.
Type supermarket for publicity.
(2) Establish a perfect points system and exchange mechanism. It is suggested that the bank establish a point system, which is convenient for formulating a long-term point mechanism and the specified redemption time and gift types, so as to encourage customers to use our * * card for credit card spending for a long time, bring long-term benefits to the bank and better develop our * * card business.
Summary of Marketing Activities The special marketing activity of "Homesickness Month" for Mid-Autumn Festival in 20xx has been successfully concluded. After the Municipal Bureau held the Mid-Autumn Festival "Homesickness Month" marketing mobilization meeting, the leaders of our bureau felt that the task was arduous, and immediately held a meeting of managers above the director of the center to study and formulate detailed marketing plans, and set up a marketing team mainly led by the bureau leaders to carry forward the spirit of "bright sword", turn pressure into motivation, overcome difficulties and take the initiative to attack. By the end of September, * * * had achieved the sales of "Homesick Moon" moon cakes of 360,864 yuan, accounting for 1, 7 1.84% of the planned amount issued by the Municipal Bureau, and won the marketing campaign. The homesickness month marketing activities are summarized as follows:
First, seize the market based on the word "early".
On the occasion of the traditional Mid-Autumn Festival, all major businesses want to seize this market. If they want to get the largest share in this limited market, they must make early arrangements and make good marketing preparations based on previous years' experience. Only by knowing ourselves and ourselves can we be invincible. Therefore, our bureau organized personnel to conduct a detailed investigation and study on the market to understand the psychology of customers and the use and demand of moon cakes.
Second, increase publicity and create an atmosphere.
Publicity is the key to the marketing effect. In order to achieve the ideal publicity effect, a detailed publicity plan was made. First, organized and planned the product promotion meeting of "Homesickness Month" in 20xx Mid-Autumn Festival, and introduced the manufacturers and the characteristics of different products to customers in detail. The atmosphere at the meeting was warm, and the three customers reached the order intention on the spot, which laid the foundation for the following marketing activities. The second is to use newspapers to send advertisements of DM China Post, put up posters, hang banners in front of the business hall, and float words on electronic screens and televisions to create a publicity atmosphere, so as to achieve the purpose of publicity, make it a household name, improve the perception of the "Homesickness Month" activity, and do a good job in pre-business publicity for the delivery and sales market.
Third, accurate positioning and classified marketing.
According to the characteristics of county economy and different customer groups, formulate corresponding marketing plans. First, the products are divided into three grades: high, medium and low, and carpet marketing is carried out for various organs, enterprises, factories, mines, schools and other units; The second is to adopt the method of target claim, entrust acquaintances and find relationships, and make full use of personal connections to introduce recommended products to customers for marketing; The third is to visit key customers through holidays and introduce and recommend employee welfare products to customers; Fourth, with the spirit of saying more is useless, the salesperson lost no time to introduce the business to users by means of "buying postal moon cakes, giving family affection free of charge" and "sending lovesickness in the bright moon and sending true feelings in a thousand miles", guiding users to buy products and increasing the delivery business volume.
Fourth, leaders take the lead and play a leading role.
Since the launch of the "Homesickness Month" campaign, the bureau leaders have taken the lead and rushed to the front line of publicity and marketing. Take publicity materials and product samples respectively to publicize, tackle key problems and market the subscription units one by one. Seeing the directors visiting in person, the leaders of all units were deeply moved and tried their best to order products. This spirit of leadership also deeply touched employees. Some managers and employees volunteered to join the "Homesickness Month" marketing activities, which formed a fierce marketing situation and achieved good marketing results.
Fifth, give full play to advantages and combine marketing.
In the face of fierce market competition, we make full use of our unique postal resources to play the trump card of buying moon cakes to send Mid-Autumn greeting cards, New Year calendars and corporate image brochures, that is, ordering moon cakes with a price of more than 1 10,000 yuan and making corresponding boxes of Mid-Autumn greeting cards for them free of charge; For more than 50,000 yuan, make corresponding boxes of New Year calendars for them free of charge; 100000 yuan, make a corresponding number of corporate image brochures for them, and the content is up to them. This move has been recognized by customers.
Although we have made some achievements in this "Homesickness Month" marketing activity, there are still many shortcomings, and there is still a certain gap from the requirements of rapid development. We must sum up experience, foster strengths and avoid weaknesses, learn from the well-developed brother bureau, and strive to achieve the goal of effective and rapid development!
Summary of marketing activities 4 Unconsciously, a busy year has passed. In this strange city, it seems that a year has passed faster, which makes people a little reluctant to believe.
I have learned a lot in 20xx, thanks to the enterprises that accept my work, my leaders, my colleagues, my friends and my customers, because their help, trust, recognition and encouragement can make me love my work more and work harder.
Sales is a competitive industry, and it is also an industry that can exercise people. When I first started working, I really had no confidence. Instead of rising, my grades are declining. I don't know what else I can do except visit and publicize every day. When two months have passed, I can't say that I am a new employee. I am already familiar with the market, and I should be familiar with most customers. But when the sales list comes out at the end of the month, I always dare not report to the supervisor as soon as I get the bill, because it is not an exciting report card. When I got the bill, I became preoccupied and walked on the road, thinking about my lines and how to call the director. Therefore, I often can't think of any reason to protect this failed report card to ensure that I don't accept criticism. Often the director calls the next day to ask, so I have to tell the truth. Of course, criticism is inevitable.
It was always difficult to sleep at night at that time. I lay in bed, with the lights off and my eyes open, looking at the faint light oozing out, and I didn't feel sleepy at all. I'm thinking about what to do tomorrow, who to see, what to say to them, and what kind of results I hope to get. I think about these problems every night, and I do it every day. But I don't know if my grades can go up like this. At that time, the director said that if I couldn't meet the requirements of the company after the three-month probation period, I would either change the market for me or leave. I remember that when I was discussing this issue with the director, my nose was sore, and I usually didn't talk under such circumstances. After the director finished speaking, my heart calmed down. I asked seriously, hoping he could give me another month. Seriously, I hope he can give me another month.
However, I still hope that with my efforts, I can achieve better results and continue this job. I have trudged through the third month with the burden of being fired. Finally, when the report card came out at the end of the month, I got a call asking me to get the bill. When I was asked urgently, he joked that the company would give me a bonus this month and told me the figures. I jumped up in the room and rushed to my forehead excitedly, despite that. At this time, I still dare not call the director at the first time because I don't know how to tell him. I am afraid that I will be proud when I am excited, and I am afraid that I will misunderstand when I am calm. I didn't tell him until the next morning when I went to the pharmaceutical factory to call the director and he asked me. I remember he said three words at that time, which was not bad. This is a compliment and an encouragement to me, because the director has never praised me before, so I am in awe of him.
I still dare not relax. With this encouragement, I worked harder and my grades improved in the next two months. However, the good times did not last long. After two months, my grades dropped sharply in September and 10, and my life went back to the past and became tense. But in 165438+ 10, there was another turning point, and the quantity could return, which became a kind of self-encouragement after failure. In this way, life is changing as always, and the only thing that can't be changed is my attitude towards work. Anyway, there is no room for laziness every working day, because competition is everywhere. As long as a competitor sees a loophole, it will definitely upset your balance. Of course, without competition, there will be no motivation and no market.
Finally, thank you again for your leaders and colleagues. I will use my actual performance to make the sales performance by going up one flight of stairs!
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