Top ten planning experts in China; President of Guanghua bost Marketing Consulting Agency; Many universities, such as Peking University, Sun Yat-sen University and Shandong University, invite lecturers and visiting professors in EMBA presidential classes and advanced seminars. With 65,438+05 years' practical marketing experience, he has served as planning director and marketing consultant in many enterprises, served hundreds of China enterprises such as Haier Group, Cargill of the United States, Missing Food and Linuo Group, and successfully helped enterprises to build a number of high value-added brands. I have repeatedly expounded my views on actual marketing in the media such as Sales and Marketing, Brand China Network, China Business Network, Borui Management Online and China Marketing Communication Network, which has had a strong response in marketing circles and enterprises. Dr. Han Zhihui has been focusing on the research in the field of creating added value, and is good at examining the China market and enterprises from a unique and keen perspective. Through twenty years of marketing consulting practice, Dr. Han Zhihui has created a high value-added growth model of product brands with great practical value. These practical management theories and tools have become the "guide book" of enterprise marketing in China. These theories and tools include "Top Ten Competitive Strategies", "Overall Marketing Communication" and "Creating Added Value". "six-in-one good products"-the strategy of creating high-value products; "Brand Golden Rice Bowl"-on brand image: And the theory of "brand image drilling" to quickly build high-value brands. Books that explain these theories and methods include Creating Added Value, Overeating 10 trillion, How to Enhance Brand Added Value by CD-ROM, Sales Killing Power, Jumping Out of the Bottom, etc. The "added value theory" put forward by Dr. Han Zhihui has a great influence in the business circles of China. He pointed out the biggest misunderstanding of enterprise marketing in China: small profits but quick turnover. His point of view is amazing: if China enterprises want to grow, they must think about a problem-how to create added value!