Case 1: benefit-driven business
No one expected that the monthly sales of Xiaoli Fruit Shop actually reached 1.7 million yuan! One of her secrets is to exchange goods. She has a low-cost supply of Hainan pineapples. She exchanged the original price of pineapple in her hometown for more than a dozen fresh fruits such as imported peaches, so that the fruits in his shop are all lower-priced primary sources. Another secret of hers is that the profit of selling carambola is low, and the prices of other varieties are equivalent to those of nearby fruit stalls. Her shop is in the office building of the building. Every time she goes to work or has a rest at noon, there will be a large number of urban white-collar workers coming in and out. The fresh carambola sold by Xiaoli attracted them, and everyone enthusiastically bought it, becoming Xiaoli's volunteer propagandist and making her fruit shop famous.
Case 2: The popularity of supermarkets.
Mr. Yang, who started the fruit business three years ago, has two stores next to the big supermarket. "Selling fruit is a popular business. I chose to open a shop near a big supermarket because I took a fancy to the popularity here. " The location is "next to" a big supermarket, and the promotion rhythm of Mr. Yang's fruit shop is also synchronized with the supermarket. He often goes to the supermarket to investigate and compare prices. The fruits in the store are not only varied, but also fresher and cheaper than those in the supermarket.
Case 3: Attractive advertising language and activity promotion
Hagrid's fruit shop has many attractive advertisements: there is a sign "I am ugly, but I am sweet" on the booth of peaches; Next to Pak Lei, it says "Fuck you for a year"! In summer, Miss Li will learn from supermarkets to sell watermelons and guess the weight. Customers can take watermelons for free as long as they guess the weight. Don't tell me this move has really gathered a lot of popularity.
Case 4: Fruit Distribution in Office Building
Distributing fruits to nearby units is the profit source of Ma Lao Fruit Shop. Every afternoon at 5 o'clock, the old horse will send a cart full of watermelons and apples to several nearby units. "You can earn 50 a day to 60 yuan. When it is good, it is 100 yuan. The key is to be large. " The old horse said: "I can find a big unit to deliver it regularly, so that the fruit in the store will be sold out and I can make money."
Case 5: Extending services to enhance popularity
Aunt Guo's fruit shop is next to the university town, which is small in area and full of fashion sense. Outside is the fruit area, and inside is the water bar: freshly squeezed juice, fruit tea and fruit salad are all available. This not only attracts many college students, but also people from nearby communities like to come here. The store has implemented a membership system, and you can enjoy preferential treatment when you become a member. Recently, Aunt Guo plans to launch fruit coupons. "Just send teachers and friends, you don't have to carry heavy fruits to your door, and you don't have to bother to ask others what they like."
Case 6: On-site fruit basket binding
Brother Liu opened a fruit shop opposite the inpatient department of a big hospital, and tying fruit baskets on the spot brought a steady stream of good business. Many fruit shops in front of hospitals wrap fruit baskets in advance in order to make more money, but most of the fruits inside are bad. Fruit shops in Liu Ge are all on-site fruit baskets, and fruit customers choose them on the spot. Every customer, brother Liu will also ask what patients they are eating and introduce the fruits suitable for patients. Because Liu Ge is sincere and professional in doing business, the surrounding residents and relatives and friends of patients like to buy fruit here.
Of course, the novice fruit shop suggests that you join a mature and reliable chain brand. For example, there are more than 2,400 site selection, decoration, supply and operation of Xianfeng Fruit nationwide, and a professional team at headquarters can serve you. Fruit Xiaobai can also open a shop without any worries. Xianfeng fruit joining application form