China College Student Advertising Art Festival is the only large-scale activity of college student advertising art approved by the State Administration for Industry and Commerce and sponsored by China Advertising Association.

The full name of "Academy Award" is "Academy Award of China University Student Advertising Art Festival", sponsored by China Advertising Association. This award is the core project of China College Students' Advertising Art Festival, and its main contents are: mobilizing students of advertising and related majors in colleges and universities all over the country to make proposition creative competitions for well-known domestic enterprises.

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The Oscar is the best of the four things:

1, the grand prize is 50,000 yuan.

Since its birth, the "Academy Award" has received strong support from professional associations and all walks of life. The annual bonus used to encourage award-winning students has reached the highest level of similar evaluation, especially for some poor outstanding college students, which has won good social repercussions. The grand prize of up to 50,000 yuan has become the highest prize in art selection in many colleges and universities.

2, the highest specifications: industry stars are highly aggregated.

The "Academy Award" not only brings together the outstanding works of many famous advertising students in colleges and universities, but also reaches high standards and specifications in terms of judges' invitation, link setting and activity content. The invited guests are well-known scholars and industry leaders with many years of practical experience. The joining of many advertising masters has really built a high-end platform from learning to actual combat for the "Academy Award".

3. The largest scale: full participation of college students.

Hundreds of colleges and universities, nearly 20 thousand works, nearly half a year of collection and selection, so that the "Academy Award" in colleges and universities and society has formed a strong scale effect. The "Academy Award" has become the most important professional award in the eyes of students majoring in marketing, communication, design, news and advertising, and its great influence and appeal among college students endows the award with great social value.

4, the most effective: close contact with actual needs.

All the propositions of "Academy Award" are taken from the first-hand data of actual market combat, with wide coverage of proposition industry, flexible and diverse proposition methods and high implementation rate of award-winning works, which is different from the traditional single proposition and pure theoretical award-winning discussion.

"Academy Award" has become an educational activity closely related to the real world, which not only has great influence and appeal among college students, but also becomes an important basis for many large advertising companies and well-known brand enterprises to select talents.

Baidu Encyclopedia-Academy Award of China University Student Advertising Art Festival