The choice of store location will directly affect the future business performance. Different locations have different store positioning and passenger flow. According to the actual situation, plan the store and choose the appropriate geographical location and business circle. For example, bustling business districts, university towns, crowded streets, communities and so on. Are more suitable choices. Pay attention to the perfect combination of land, people and goods.

Second, the store design

The environment and atmosphere of the store are very important, which is related to consumers' initial impression and operation of the store. It should be designed according to the characteristics of the store and the characteristics of the target consumer groups. Operators can personally experience all the processes involved in the boutique and experience the feelings of customers entering the store. In addition, we should also pay attention to channel design, commodity display and front desk, so as not to make customers feel distant.

Third, products.

The display of goods will enhance the image of the boutique and make it easier for customers to choose. Therefore, the goods on display should be classified and placed properly and neatly, and similar goods should be displayed centrally. At the same time, considering the correlation between products, we should combine and match them from the aspects of function and color to present the best product display effect.

When choosing product categories, we should combine the current market trends and choose products that consumers often buy, such as daily necessities, beauty and skin care, fashion packaging, plush toys and so on. , and rationally allocate the proportion of products.