The book Interpersonal Influence was first published in 1955, and reported the pioneering research results of Decatur, Illinois, USA. ?
This study verifies that the information of mass media that Paul Lazarsfeld stumbled upon was transmitted by "opinion leaders" in the process of communication-they screened others in their personal networks. Explain and spread what you have seen and heard. This classic study focuses on the decision-making process in daily life? (public affairs, fashion, watching movies, consumer behavior), which opens up a new field for the follow-up study of the interaction between mass media and interpersonal influence. The first part of this book is a background paper, which discusses in detail the amazing practical significance of primary groups to mass communication.
Peter Simonsen of the University of Pittsburgh (Peter? Simonson) wrote: "Interpersonal Influence is perhaps the most influential book in the field of post-war mass communication research. At the same time, it is also a landmark work with historical significance and lasting influence ... Compared with other monographs,? It makes the mainstream scope of this field we are familiar with more stable, and later researchers must face it directly. Whether they want to get rid of this paradigm or eventually follow it, they can't avoid it. "
This book has been published for 50 years? In the anniversary edition, Elihu Katz discussed the theoretical and methodological basis of Decatur studies, and evaluated the intellectual heritage of his collaborator and mentor Paul Lazarsfeld. ?