I can't see clearly. It seems that the ribbon doesn't match the winery. The ribbon says "Kweichow Moutai Distillery Group". However, the label does seem to be "Kweichow Moutai Sauce (Group) Co., Ltd.". It seems to be an illegal product. It should be a custom-made wine made by Peking University for Maotai Town. It can't be sold on the counter, which means that there is no value benchmark and the quality of wine cannot be known. It uses a cracked bottle.