Thickness contrast of composition skills: the so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (just like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit).
This style is often used for packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern;
Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
Extended data:
The contrast between Chinese and western composition techniques is often the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English in a picture of packaging design.
And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.
For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects.
In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.
Reference source:
-Posters
How to make an excellent poster for college community enrollment? How to make an excellent poster for college community enrollment? I am a college student of 2 1 1. I have participated in many clubs and can give you thoughtful advice.
first
Maybe all the friends who just joined the club have a feeling that you will get a headache when the minister or president asks you to make an activity poster. I didn't have a clue when I first started making posters, but I still wanted to print them, so I didn't want to do more, and then I didn't have a clue. I worked in front of the computer for five hours and pressed two graffiti posters. In fact, if you don't know how to do it at first, you can choose simple expressions, such as basic information. The two posters don't need too much text and decoration, but also can indirectly convey the spirit of the club, which is not complicated or perfunctory!
With a little experience,
After that, the thinking was clear and the pressure was much less. You can find suitable picture material from the internet, with words, words or templates, which is very easy to use. In fact, the focus is still on the text. To convey the characteristics of your club intuitively, you need skills, cooperation and ideas. The result of this is to scare away some people who join the club just because of this interest, so that you dare not start, but you have improved a lot, invisibly.
Words are very important.
Generally, when making a poster, they will be asked what information they want to add to the poster, and then make a poster based on this information. I remember that the debate team gave me a sentence "One hand, retreat a thousand troops". At that time, this sentence was very enlightening, powerful and penetrating, giving people a feeling that power contained in it, and it was also in line with the nature of debate, negotiation and speech. Therefore, concise and powerful words can penetrate the poster and give people a refreshing feeling.
Attached Table 1: Recruitment Plan of Youth League Committee of College of Literature and Arts in 2006
The Youth League Committee of College of Literature and Art enrolled students in 2006.
When the new school started, in order to replenish fresh blood and promote the overall work, the Youth League Committee of our college decided to recruit new students a few days ago. The specific work arrangements are as follows:
Preparatory work/about to start work
1, Propaganda Department
Make two publicity exhibition boards of the Youth League Committee (introduction of the Youth League Committee and recruitment-related matters), and place them alternately in the downstairs of boys' and girls' dormitories at 2 1-24 before recruitment.
Make four posters for recruiting new members of the Youth League Committee (introducing and recruiting new members of the Youth League Committee) and post them downstairs in the dormitory for boys and girls in 265438-24 and in places with high traffic of new students.
Write two sets of "recruitment consultation points of the Youth League Committee of the College of Literature and Art" with a brush and red paper.
2. Ministry of Science and Technology
Design and make leaflets to recruit new members of the Youth League Committee. Posted on the notice on the first floor and each floor of the freshman dormitory. Distribute to each dormitory and duty station.
3. Office practice department
Responsible for the design, production and distribution of application forms and registration forms (number, name, student number, specialized courses, competitive departments, contact information and remarks). (Note: Please register the registration form by department and number it for filing. )
4. Community Department of Quality Certification Center
Responsible for posting and distributing posters and leaflets.
5. Editorial Department of Organization Department
Collect the introduction and recruitment requirements of each department, compile a book together with the recruitment arrangement and application sample form, and send it to the secretary of the League branch of each department and each freshman class for students to understand and inquire.
6. Others
In addition to the above-mentioned division of labor, each department shall submit its general situation and recruitment requirements to the organization department and editorial department (@ 163 money13689691496; Huang 13547 130030). Before 6 o'clock, the Organization Department and Editorial Department will edit and complete the Guide for Recruiting New Members of the Youth League Committee of the College of Literature and Art..
Each department should make a small exhibition board (or poster) (department introduction, recruitment conditions).
If ministers of all departments need a slide presentation, please submit it to the Ministry of Science and Technology (telephone) before 3 pm on Wednesday.
Recruitment arrangement
council of ministers
Time: 19 9:30 p.m. Location: Academic Affairs Office.
Participants: Ministers of various departments
meet-and-greet
Time: 2 1 10:30 am Location: East Seventh Annex Building 20 1
Process:
Note: (1) Please prepare your speeches for 7- 10 minutes. (2) All student cadres should be present half an hour in advance.
Publicity Day (Office on Duty)
Form: (1) Please arrange some consultation (in groups of 4) downstairs in the boys' and girls' dormitory, and you can register on the spot.
(2) Registration will be closed on the evening of 23rd, and all application materials will be distributed and sorted by all departments.
Precautions:
(1) Each department should find someone to keep detailed records of the defense. (Record with black water-based pen and standard letterhead paper for archiving)
(2) The minister or deputy minister should comment on the performance of each player in detail. (Black and red water-based pens are required)
(3) Before the meeting, sort out the number and order of all the entry forms and familiarize yourself with the information of the contestants so as to ask questions.
Later work
1. All departments shall submit the employment situation and application form to the Youth League Committee Office before 3 pm on 25th. At the same time, all departments should submit the summary of this recruitment (you can talk about your own feelings and opinions, evaluate the experience and shortcomings of this recruitment, and also express your different opinions and related suggestions).
2. The office needs to comprehensively sort out all the materials on the afternoon of 25th and keep them in the organization department for the record.
3. The office should announce the final results and the minister's comments at noon on 26th in the downstairs of boys' and girls' dormitories and the floor where they live.
Four. Registration method (clearly indicated in the promotional materials)
Website registration
Set up consultation registration points downstairs in male and female dormitories, register on site and send and receive registration forms.
Class registration
Register with the responsible cadres of each class. The newly responsible cadres will submit all the materials to the organization department before 6 pm on the 23rd, and the students in the organization department will be responsible for sorting them out in different departments.
Online registration
Like SMS registration, personal basic information (name, class, contact information and competition department) will be sent to the editorial department by email, which will be responsible for sorting it out by department. Online applicants send their personal applications (including self-evaluation and application texts) to the editorial department in the form of electronic drafts.
Minutes of Liaison Meeting of Mianyang University Literature Association
On June 4th, 165438+ sponsored by the College of Literature and Art of our college and hosted by Baiming Literature Society of our college, the contact meeting of Mianyang University Literature Society was successfully held in the conference room of the Academic Affairs Office of the College of Literature and Art of our science and technology building.
On the morning of the 4th, representatives from Mianyang Normal University, Sichuan Conservatory of Music, Mianyang Vocational and Technical College, Tianfu College (formerly College of Electronic Commerce, Southwestern University of Finance and Economics) and other literary societies came to our school one after another under the reception of the Community Department of our college and Baiming Literature Society. After a short exchange, we visited the school under the leadership of the leaders. The learning environment, learning atmosphere, hardware facilities and development of our school have made the representatives of colleges and universities full of praise.
In the afternoon, the contact meeting of Mianyang University Literature Society officially started in the Science and Technology Building. More than 20 people attended the meeting, including Youth Literature Society of Mianyang Normal University, Liu Qing Literature Society of Sichuan Conservatory of Music, Sunbird Literature Society of Mianyang Vocational and Technical College and Moxiangzhai Literature Society of Tianfu College. Representatives of the literary societies of each school introduced the specific development of their respective societies, so that all the brother societies had a certain understanding of each other.
At the meeting, various literary societies listened carefully to the successful experience of brother societies according to their own actual conditions. Discussed the development of various associations, and actively exchanged the editing and outreach work of publications. The meeting also discussed what is literature, literature and business, pure literature and literature development, and made some plans for the future cooperation of Mianyang university literature society, which promoted the literature society out of the school to a certain extent and made positive contributions to the common development of colleges and universities. The meeting discussed the arrangement of "Newcomer Show" essay competition in mid-June, 5438+065438+ 10. After discussion, the process of the essay contest of the newcomer show, as well as the setting and awarding of awards, were finally decided. This has greatly promoted the organization of cultural festivals in our school.
"Newcomer Show" essay contest
The Third Essay Competition of "Newcomer Show" in Mianyang Universities
Objective: To prosper campus culture and explore new literary talents.
Encourage literary innovation and build a humanistic campus
Time: 165438+2006 10 month
In June, 2006, 165438+ 10, Mianyang University held a meeting organized by the Communist Youth League Southwest University of Science and Technology Committee, West.
The essay contest of "Newcomer Show" sponsored by south university of science and technology of china College of Literature and Art and undertaken by Bai Ming Literature Society.
Although the cooperation of literary societies in Mianyang universities has begun, it is so big.
Working with the mold for the first time. The essay contest has achieved good results.