The logo core figure of the new school emblem is like a big tree, which has the meaning of "educating people for a hundred years", which is consistent with the century-old business university; It is also like an open book, and a pagoda (ivory tower) stands, which means teaching and educating people and advocating academics. The curve that marks the upward flight of the top of the core figures is like Qian Jiangchao rolling forward and seagulls flapping their wings, which means that teachers and students should strive for progress and swim in the ocean of knowledge. The design elements of the logo are composed of the abbreviation of the school name "Zhejiang (Z) Business (S) University", which has a high degree of recognition. Olive branches on both sides of the bottom symbolize harmony, peace and vitality. The standard colors of logo are sapphire and olive, which makes logo have a deep and broad imagination.