(A) the development of online shopping
College students pursue fashion and are curious about new things. Online shopping is very popular among college students because of its convenience, quickness and rich items. The perfect development of the third-party payment platform has increased the security of online shopping. According to the forecast of IResearch Consulting Group in April 20 17, the average online shopping expenditure of each online shopping consumer in China will increase to 12 198 RMB in 2017, with an annual growth rate of 7.0%. As well as online banking built by third-party payment platforms, Ma Yun unmanned supermarkets and other e-commerce industries, all of which are online shopping displays. All kinds of promotion activities of online shopping are inseparable from coupon promotion, which also drives the demand of college students for coupons.
(B) access to more convenient
The way to get coupons is simple and quick, you can get them by clicking, and there are various ways to get them. For example: QQ group, WeChat group: as a coupon agent, the group owner receives links by issuing merchant coupons. As long as someone clicks on the link to buy, the merchant will give the agent some money. Special coupon websites, such as "special groups" and "super VIP coupon platform", can be collected directly. Go online directly: most online stores have coupons, which can be used after reaching a certain amount. Simple and quick access and collection methods have won the favor of college students.
(C) economic strength and "profit-seeking" mentality
Through questionnaire survey, I have collected 272 questionnaires, of which 9.93% are college students whose monthly living expenses are below 800 yuan, 37. 1000 yuan, and 43.38% are in 1000- 1500 yuan. But the economic source is single, and most of them rely on their parents. Most college students' living expenses can't support them to buy high-priced goods, and the discount method of coupons is suitable for their purchase needs. To a certain extent, it improves the consumption ability of college students and satisfies their psychology of "seeking profit".