As the successors of the new era, college students have the group characteristics of active thinking and easy to accept new things, and are full of curiosity and desire to explore the mass media.
Mass media not only creates a picture of real life for college students, but also affects their cognition of the objective world. More importantly, mass media plays an important role in the formation of college students' political thoughts, the development of moral quality and the growth of knowledge and skills.
Extended data:
Advantages of print mass media:
1, the information is more detailed. Compared with television, printed mass media is more thorough, detailed and comprehensive, and readers can get more systematic information.
2. Information is optional. Modern life is fast-paced and time is tight. Although the print media has released a lot of information, readers can choose what they are interested in according to their own needs and hobbies.
3. Information can be retained. When encountering good commodity information, readers can keep it for a long time for use.
Baidu encyclopedia-mass media