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What's in Sprite's advertisement?
Sprite's advertising words of "cold heart flying" are deeply rooted in people's hearts. Summer marketing has always been their specialty. In order to link drinks with "coolness", Sprite has played a role in various fun scenes such as "water slide", beach water dispenser and street giant spray vending machine. This time, they made a huge innovation, which directly changed the liquid form of the drink, and turned Sprite into a small spray for a bottle of people, which can be used as a spray to cool down.

1, satisfy your desire ... obey your desire.

2, crystal clear, cool.

3. Let your heart cool and release your summer.

4. Cool and dazzling inspiration. Brand introduction: Sprite is a product listed by Coca-Cola Company at 196 1 At present, it is the largest lemon-flavored soft drink brand in the world. Sprite is currently sold in more than 190 countries and is currently the third largest soft drink brand in the world.

Sprite advertising words:

1, my heart is cold and my heart is flying.

Answer me: I have a wish, a wish from you and my heart. I am eager to be true to myself in the new year, to experience more wonderful things, to realize big and small dreams, to live a transparent and shining life, and to seize every truly carefree and truly flying moment. From now on, these moments are real.

3, creativity, innovation.

4. Obey your desires

5, crystal clear, cool through the heart

6. Cool and dazzling inspiration

Sprite is 196 1 lemon-flavored soft drink ingredients introduced in the United States: carbonated water, sugar, citric acid, spices and sodium benzoate. Sprite, a kind of high fructose corn syrup, was originally the name of a child in a Coca-Cola advertisement. Sprite boy showed a bright smile in the advertisement and wore a coca-cola bottle cap to promote Coca-Cola.

Sprite is rich in a certain amount of carbon dioxide, which can take away the heat in the body very well, so drinking some Sprite properly in hot summer can play a role in relieving summer heat. However, Sprite is also rich in sugar. If you eat too much sugar, it will cause too much energy, which will lead to the risk of overweight and obesity. Therefore, Sprite tastes good, which can stimulate the sensitivity of taste buds, stimulate appetite, and take away excessive heat in the body through the release of carbon dioxide. However, Sprite must strictly control its intake, otherwise it will increase the risk of overweight and obesity due to excessive sugar intake.

Later, the Coca-Cola Company gave a catchy name "Sprite" to the new lemon-flavored soft drink. Sprite, the parent company of Coca-Cola, not only has extremely strong financial strength, but also has more than 100 years of market experience in the world, and has many absolutely leading brands in the world beverage market. Moreover, Sprite beverage was launched in the American market on 196 1, and it quickly grew into one of the best-selling brands in the world carbonated beverage market. Today, Sprite's operating income has accounted for a large proportion of Coca-Cola's total income.

Coca-Cola regards "Sprite" as the main strategic brand introduced into China market, and transliterates it as "Sprite" by blending it with China traditional culture. In Chinese, it means purity and coolness, which reminds people of a piece of white snow and a pool of clear water on a hot summer day, and suddenly there is a coolness, resulting in an "irresistible temptation."

Sprite's advertising language has been changed, which can be summarized as follows:

1, satisfy your desire ... obey your desire.

2, crystal clear, cool.

3. Let your heart cool and release your summer.

4. Cool and dazzling inspiration. Sprite advertising song (singing Elva Hsiao): When I write it on my face, I feel very relaxed and confident. My mind is completely bright, my mind is completely bright. I am looking for my dream on my way to work. Everything in my heart is bright and clear. It feels so relaxed and confident to write it on your face. My mind is completely bright and clear, and I feel so comfortable. I jumped (rushed) in a new direction. My idea is completely bright and clear. A day is like a test. Wait for him to say that I like you. It feels so relaxed and confident to write it on your face. No sweet talk, no romance. Looking forward to his expression on this special day. I feel refreshed and confident. I wrote it on my face. My thoughts are completely clear. My thoughts are completely clear. Know each other and love each other. I feel happy. I will always be with you. I feel so comfortable and move in a new direction. My thoughts are completely clear.