Second, the key words are prominent (the bold is bold and the red is floating red)
Third, conform to reading habits.
Fourth, arouse the desire to click in the shortest time (try to think)
Fifth, the color should not be too eye-catching (not too flowery)
Six, the number of products should not be too much
Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)
Eight, design banners
1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.
2, the more pictures, the better, highlight the key points, the necessary product description can not be less.
3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.
4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.
Extended data
Poster design characteristics
1, large size
Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).
2. Strong farsightedness
In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.
3. Highly artistic
As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.
Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.
How to design a poster 1, and define the theme. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.
2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection.
3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.
4. Collect and sort out information. Find or design materials around themes or ideas. In order to highlight the artistic effect of the works, it is necessary to process the obtained materials.
5. Make processed works. Finally, the processing of poster works is to select the corresponding tools and software to organically integrate various materials. In the process of material integration, the typesetting and color matching of pictures and words should be reasonable, expressive and infectious.
What is poster design and what is poster design?
Explain what "poster" is, and the design of "poster" is self-evident.
"Poster" is interpreted according to its meaning, "moving" is to guide attention, and "posting" is to post, that is, "posting for attracting attention". The English name of the poster is "poster", which means a notice displayed in public places in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising.
Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts.
Posters have another name in China, and no Chinese dictionary has given a special explanation to the word "poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships at the coastal wharf in China, and put up posters in conspicuous places along the wharf to promote their own goods. Coastal citizens call this poster a poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future.
In foreign countries, posters have standard sizes. According to British standards, the basic size of a poster is 30 inches× 20 inches (508×762mm), which is equivalent to the folio size in China. According to this basic standard size, other standard sizes have been developed: 30 inches× 40 inches, 60 inches× 40 inches, 60 inches×120 inches, 10 inches. The large size consists of multiple sheets of paper. For example, the maximum standard size of 10ft× 20ft consists of 48 sheets of 30-inch× 20ft paper, which is equivalent to the size of 24 sheets of fully opened paper in China. Posters specially designed to attract pedestrians are usually posted on bus shelters and highways in commercial areas, mostly 60 inches ×40 inches. Posters located in public information walls and advertising information offices (such as the walls of London Underground Station) are mostly 30-inch× 20-inch posters and 30-inch× 40-inch posters.
There are four most commonly used poster sizes in the United States: 1, one poster (508mm×762mm), three posters, 24 posters and 30 posters. Among them, 24 posters are the most commonly used ones, which are huge posters, usually posted in places where pedestrians must pass and where goods are sold.
Posters are mostly made by lithography and used for posting in public places and shops. Of course, there are also some temporary posters, which are only hand-painted and not printed. Such posters are of a popular nature, such as temporary price reduction of commodities, and notification of the time and place of trade fairs, trade fairs, fashion shows or food tastings. This kind of impromptu hand-painted poster is sometimes replaced by post-it notes, mostly hand-painted calligraphy, sometimes with illustrations, which is more casual and quick, and less rigorous than printing posters. The advantages are timely information dissemination, low cost and simple manufacture.
Printed posters can be divided into two categories: public service posters and commercial posters. Public welfare posters focus on social welfare issues such as tax payment, smoking cessation, eugenics, election campaign, blood donation, traffic safety, environmental protection, peace and publicity of cultural and sports activities. The focus of commercial posters is to promote goods and meet the needs of consumers. Especially with the emergence and development of market economy, commercial posters have become more and more important and widely used.
Making poster design with PS
I quit.
Highlights of poster design
Three forms of posters
1. hand-painted
take a picture
3. Computer production
Environmental poster design competition
Yes, Cathay Pacific Cup.
What is the essence of poster design?
People-oriented, solving practical problems, with strong purpose.
09 poster design competition
The 9th Toyama International Poster Triennial Exhibition Competition in 2009 (Deadline: March 20th, 2009)
Poster Design Competition for the 2nd 16 Asian Games in 2009 (Deadline: May 30, 2009)
Poster Design Competition of the 4th National Games in 2009 (deadline for registration: July-16, 2009)
2009 "Creative Yiwu" Poster Design Competition (entry deadline: March 2009-15)
The First (Weifang) Print Advertising Creative Competition in 2009 (entry deadline: 2009-4- 10)
This information comes from Saicai. com。
Graduation thesis poster design!
1. Title: accurate, concise, eye-catching and novel.
2. Table of Contents: A table of contents is a brief list of main paragraphs in a paper. (Essays don't need to be listed in the table of contents)
3. Abstract: It is an excerpt from the main content of the article, which requires short and pithy content. The number of words can be as few as dozens, and it is advisable not to exceed 300 words.
4. Keywords or subject words: keywords are selected from the title, abstract and text of the paper, and are words with substantive significance to express the central content of the paper. Keywords are words used by computer systems to index the content characteristics of papers, which are convenient for information system collection and reader retrieval. Generally, 3-8 words are selected as keywords for each paper, and a new line is set at the bottom left of the "abstract".
Subject words are standard words. When determining the subject words, the paper should have a theme, and according to the indexing and collocation rules, it should be converted into standardized words in the subject glossary.
5. Text of the document:
(1) Introduction: Introduction, also known as preface, preface and introduction, is used at the beginning of the paper. The introduction should generally write the author's intention, explain the purpose and significance of the topic, and point out the scope of the paper writing. The introduction should be short and concise, and stick to the theme.
(2) Text of the paper: The text is the main body of the paper and should include arguments, arguments, argumentation process and conclusions. The main part includes the following contents:
A. Propose-demonstrate;
B. analyzing the problem-arguments and arguments;
C. solving problems-demonstrations and steps;
D. conclusion.
6. The references of the paper refer to the main documents listed at the end of the paper that can be referenced or quoted in writing. References should be marked on a new page according to GB77 14-87 Rules for Recording References at the End of Documents.
English: Title-Author-Publication Information (edition, publisher, publication date): Author-Title-The requirements for the references listed in the publication information are:
The references listed in (1) should be official publications for readers' textual research.
(2) The listed references shall be marked with serial numbers, titles of works or articles, authors and publication information.
Traditional Patterns and Poster Design
Global graphic design materials collect attractive graphic design works of avant-garde designers, including works of world-renowned designers. It shows readers the latest trends in the field of pattern design. Every page of graphic design works can let readers appreciate every perfect detail of graphic design. At the same time, different ways of color application explain the diversity of design, and exquisite pictures show the amazing effect of graphic design.
Details Baidu China Material Library
Ask for 3000 words poster design paper. Urgent!
Chinese characters are more and more widely used in modern poster design, and their profound cultural heritage and unique symbol elements have strong artistic charm and aesthetic interest. Modern poster design takes "Chinese characters" as the creative element, which is a re-exploration of the formal beauty of Chinese character modeling and a re-extension and deepening of cultural spirit.
-inscription
Chinese characters are unique to China, with rich cultural connotations and infinite artistic charm. In the course of thousands of years' evolution, the font of Chinese characters has been constantly changing and developed into a highly symbolic and vivid square character.
Chinese characters are often used in modern poster design, which not only embodies the characteristics of traditional national culture, but also highlights the flavor of the times, attracting the attention of the world with its strong vitality and appeal. Chinese characters have a long history, which is itself a beautiful graphic form with a strong sense of symbols and high artistic modeling value. Poster graphics deduced from Chinese characters have the characteristics of simplicity, beauty of meaning and rich structure, so that people can directly understand its symbolic meaning through the graphics themselves.
First, Chinese characters and modern poster design
Chinese characters originated from ideographic hieroglyphics and are the crystallization of people's long-term life experience and sentiment. The shape and sound of Chinese characters are meaningful, and the original description has been preserved. Chinese characters originated from pictures and are the earliest form of visual culture. The picture gradually shifts to the text direction and becomes the picture text with the text element number. As far as poster design is concerned, Chinese characters are relatively simple design elements and the most abundant and complicated design means. They are rich in connotation, perfect in structure, widely used and far-reaching, and have great fun and decorative effects. Through certain design creativity, giving fonts vivid re-creation and appropriate performance can not only highlight the cultural value of poster design, but also play a role in making the finishing point and icing on the cake. Xu Shen, a famous writer in the Han Dynasty, said in his Preface to Explaining Chinese Characters: "The first four eyes are connected with God, looking up at the giant star, overlooking the turtle-patterned birds and elephants, absorbing all kinds of beauty and combining them into characters", which recorded the origin of Chinese characters. It is a symbol abstractly summarized by the ancients from "absorbing all kinds of beauty" in nature. Its beginning has an image basis, so it has its own image. Then Chinese characters evolve with the needs of people's communication, and the process of evolution is the process of design, and the form of characters gradually tends to be reasonable and perfect, thus achieving more effective, faster and more accurate information transmission.
"Pictograph" is an image thinking from design thinking, and it is an induction and generalization of specific forms of things. From a sociological point of view, the more concrete we face, the more realistic we are; The more realistic it is, the more opportunities there are for people to leave room for more emotion and imagination, and the greater the visual tension. Therefore, concrete and intuitive expression is always the first element of China's poster design.
Modern poster design is not an abstract painting, let alone a crossword puzzle. It is a silent language, and it must seek the audience's voice. Modern poster design requires not only the perfection and novelty of graphics, but also the pursuit of "less wins more", that is, a high degree of simplicity, which can give people a far-reaching association space. It should not be the "giving" imposed by the author, but the "gaining" of the viewer's freedom and the "parataxis" induced by graphics. Like any art, it has its own laws, and the "constraint" it receives in performance is a special form of self-formation. Clever conception, strong implication and vivid image are the characteristics of posters. A large number of contents to be embodied are very abstract, and the biggest difficulty in poster design is to turn abstract concepts into visual images. Except for some visual images themselves, most posters use metaphors, substitutions and symbols. The metaphors and symbols used are a thinking process from the surface to the inside, from the phenomenon to the essence, so as to achieve the purpose of "from here to there" and give people room for inspiration and imagination.
Second, the application of Chinese characters in modern poster design
As a graphic element, Chinese characters have duality, which is more expressive and visual impact than simple graphics. First of all, the meaning of the word itself is the clearest and most convincing, with the characteristics of accurate and direct information transmission; Secondly, the graphic characteristics of Chinese characters make it possible for Chinese characters to convey from word meaning to graphic communication, which has strong plasticity. The transformation of Chinese characters in graphics can deepen people's visual impression and increase their intuitive interest. Through the design theme of combined posters, the content and meaning of Chinese characters can be expressed in many ways, and the ideas expressed can be emphasized, prompted and personalized, so that people can feel the taste and charm of poster art.
Creativity is the life of poster design. Without superb creativity, it is difficult for posters to undertake their own mission. The creativity of Chinese character posters should first have aesthetic characteristics and should follow the law of beauty. The relationship between dots and faces of Chinese characters should conform to the law of formal beauty, which is the key to the creativity of Chinese character posters. In addition, we should combine the application theme of Chinese character posters, develop creative thinking in a targeted way, and express the theme connotation with ingenious ideas and unique and novel images.
Design should be innovative and avoid lack of creativity. In the process of creative font conception, it is very important to find a breakthrough point that can develop imagination. According to the structure of Chinese characters, it can provide unlimited space for design to expand imagination and creativity. First of all, we can emphasize the physical characteristics of characters, so that the font characteristics are more vivid and the meaning is more profound; Secondly, you can also do some hard or soft processing on the strokes to inject the emotion of the font into the strokes; Third, we can break the traditional standard and balanced formula in the text structure, move the common distribution position of some strokes, change the density relationship, make the structure change in contrast, highlight creativity and strengthen font personality. In a word, the richness and diversity of glyphs make it more possible for us to fully consider the expression forms of multi-layer connotations, so that the characters can fully show the charm of expressing feelings and give people an artistic feeling of being relaxed, serious, humorous or lyrical.
The image design of Chinese characters is to visualize the specific meaning of Chinese characters, form their own interests, skillfully integrate the connotation and external form of Chinese characters, and show their appeal at a glance. This kind of exhibition is permeated with modern design concepts, which endows words with strong creativity. The key of Chinese font image design is to expand emotion and imagination, and skillfully show the romantic color of "blending things with me". The image characters get rid of the shackles of concrete forms, abandon the objective and inherent "form" and extract the abstract and vivid "meaning". Boldly use imaginative thinking to be creative, so as to obtain endless expression. Generally, images and characters are changed through the increase or decrease of radicals and strokes, the isomorphism of size, quantity or internal quality. In the image clipping method, the individuality of the font is emphasized first, and the relevant details are adjusted in the shape, strokes and structure of the font. Secondly, the characteristics of emotion are emphasized, and artistic imagination and understanding of content are properly integrated into the font image. Finally, it emphasizes the fun of fonts, pursues the fun of stroke modeling, arrangement and management, and the fun of light and dark distribution, so that the created fonts can achieve pleasing aesthetic taste. For example, in the poster "Home" designed by Mr. Yu Bingnan (figure 1), the shape of the main part at the lower right of the word "Home" is consistent with the outline of the southeast coast of China, and the position and shape of the word "Home" are replaced by the topographic outline of Taiwan Province Province, China. (Turn to page 29) (Continue to page 23) This isomorphic method subtly deepens the theme of design, giving people a "
Chinese characters themselves are symbolic patterns of ideographic refinement. Because the word-making principle of Chinese characters is pictograph rather than pinyin, the word itself implies "image" Therefore, Chinese character posters beautify and symbolize the composition of glyphs. Its design and composition are limited by the structure of the word itself, and beautification can only be expressed to a certain extent. Try to find the breakthrough point of Chinese character graphics and create with the theme of the poster.
Figure 2 is a poster design for caring for poor college students. The author skillfully uses the radicals of Chinese characters to combine the "talent" and "difficulty" of Chinese characters, so that readers can easily taste the meaning conveyed by graphics from fonts.
Figure 3 is a poster of Chen Shaohua's studio. The word "design" is skillfully borrowed next to the word "design", showing a strong sense of design and modernity. Therefore, it is the key to accurately find out the ideographic core of the target Chinese character, and then carve it with appropriate ingenuity, so as to create new works on the basis of not destroying the original character recognition.
Therefore, modern poster designers should inherit the cultural tradition of the Chinese nation, pay attention to the continuation of China's humanistic spirit, give full play to the specialties of national art, communicate with modern design, and combine with the spirit of the times to create poster works with both national characteristics and the spirit of the times.