When filling in the college entrance examination, the major of real estate business and management, the direction of employment and what to study are very concerned by the majority of candidates, parents and friends. The following is the related introduction, hoping to help everyone.

I. Training objectives

This major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, and has a solid scientific and cultural foundation, such as architectural drawing and structure, real estate economy, consumer psychology, real estate-related systems, laws and regulations, residential district planning, real estate investment and financing analysis, etc. , and has the ability of market research and data analysis, project feasibility study, real estate pre-planning and marketing planning, real estate project management, real estate digital brokerage, real estate evaluation report writing and auditing. High-quality technical and technical personnel with craftsman spirit and information literacy who can engage in the feasibility study, planning, application, marketing, operation and management of real estate projects and real estate appraisal of real estate projects.

Second, the employment direction.

For real estate appraisal professionals, real estate development professionals, real estate brokers, real estate planners and other occupations, real estate appraisal, real estate development, real estate brokers, real estate planning and other positions (groups).

Third, the main professional ability requirements

1. Capable of real estate market research, data collection and processing, real estate big data analysis and writing market research reports;

2. Have the ability to analyze the feasibility of real estate development projects and be able to write simple feasibility study reports of real estate projects;

3. Have strong writing skills and copywriting skills, and have the preliminary ability to plan real estate projects, plan real estate marketing activities, and write business investment and operation plans;

4. Strong interpersonal communication skills and basic ability to analyze and solve practical problems in real estate development, operation and management;

5. Have the ability to use new media means and methods for real estate marketing and real estate digital brokerage;

6. Be able to choose the appropriate appraisal method for calculation according to the appraisal purpose, and have the ability to write real estate appraisal report and audit;

7. Have the ability to apply the theories of green production, low-carbon energy saving and environmental protection to product planning;

8. Have the ability to skillfully use national laws and industry regulations related to safety protection, quality management and professional activities for on-site management;

9. Have the ability of inquiry learning, lifelong learning and sustainable development.

Four, the main professional courses and practical training

Professional basic courses: building structure and mapping, modern enterprise management, real estate economy, consumer behavior analysis, real estate system, laws and regulations, residential area planning, real estate investment and financing analysis.

Professional core courses: real estate market research and data analysis, real estate project planning, real estate marketing practice, real estate development and management, real estate digital brokerage practice, real estate valuation principles and methods.

Practice and training: docking with real professional scenes or working situations, and conducting on-campus and off-campus training in real estate market research and data analysis, real estate project planning, real estate marketing, real estate development and management, real estate appraisal, etc. Internship in real estate development enterprises, real estate brokerage companies, real estate project operation management companies, real estate appraisal enterprises and other units.

Verb (abbreviation of verb) example of vocational certificate

Professional qualification certificate: professional qualification of real estate appraiser and real estate broker.

Vocational skill level certificate: digital marketing technology application, new house digital brokerage service, intelligent valuation data collection and application.

6. Examples of continuing majors

Examples of continuing higher vocational undergraduate majors: real estate investment and planning, modern property management.

Examples of continuing undergraduate majors: real estate development and management, land resource management and property management.