First, determine your advertising resources.
This is the basis of all advertising marketing. If you don't know what you can offer your customers, you certainly don't know what your customers need.
Second, determine the regional advantages.
I'm not sure what your main advertising resources are in that city now, so the regional advantage here is what kind of competitiveness your resources can form in the region. This is the first condition you can promise to your customers.
Third, how to find your customers.
If you can answer the above questions correctly, you can find your identified customers. Here are some common methods.
1. How to find the marketing department of a big brand?
The main channel to find contacts: Pay attention to Shang Chao system and find brands in supermarkets is a simple way. Aim at the brand, find promotion, then find sales representatives, then find regional managers, then find distributors, and then find advertising programs. The next step is to apply for advertising support from the manufacturer together with the distributor.
2. Wholesale markets with concentrated commodities.
Most of these brands are made by agents. Generally choose the wholesale center as the base. It's easy to find your customers here, but these people are relatively difficult to deal with, depending on your sales skills.
3. The main business gathering area.
It is relatively difficult to meet the person in charge here, but you can find the relative weakness of the brand, make a plan for you to provide the material, and then find the person in charge.
Second, how should national companies and brand companies break through?
Mainly by fax, telephone, visiting letters, etc. Among them, Xuan Ji can go to the Senate in person. Because these companies are highly competitive, every successful case is a relatively valuable experience. Cannot be copied.
About books:
Marketing management in kotler.