Template of excellent business plan for college students (1) 1. Industry overview
I will walk out of the ivory tower next year. Because of the impact of the economic crisis, I am interested in the catering industry. I plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption.
Second, the cake shop overview
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store is planned to open in the community commercial street. At the beginning, it was a mid-range cake shop. In the future, it plans to gradually develop into a cake chain like xx and xx.
Our store needs venture capital 10000 yuan.
Third, the business objectives
Because in the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the cost 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Fourth, market analysis.
1. Customer: The target customers of our store are: ordinary consumers who go shopping and entertainment in commercial streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Xiangyang Square, Hongye and Angel. So there is a lot of competition.
Verb (abbreviation for verb) business plan
1. Go to several nearby cake shops to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
3. It is understood that a group of consumption rates have been found: "The price that customers have never had. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making high-quality cakes with good materials can we attract customers and retain customers. "
4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and fruit juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can call him (her) a student or a miss in public, and they will feel respected.
9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold. The content comes from Xuzhou Convenience Network to serve you sincerely.
1 1. The food industry has special job skills requirements: employees must hold "health certificates".
Financial estimation of intransitive verbs
Start-up assets: about X million yuan.
Equipment investment:
1. The rent is X yuan.
2. The facade decoration is about X yuan (including storefront decoration and light boxes)
3. About X yuan will be invested in shelves and selling tables.
4. Employees (2 employees) need X yuan for uniform clothing.
5. Investment in machinery and equipment:10,000 yuan (including complete sets of cakes). Initial purchase: flour, cream and other raw materials, about xx yuan.
Monthly sales (average): xx yuan. According to experts' assessment, after such a small cake shop is on the right track, its monthly sales can reach xx yuan.
Monthly expenditure: x yuan. Rent: about X yuan, located in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds).
Commodity cost: about 30%, about X yuan. Personnel salary: a small shop of 10 square meter needs 1 cake maker and 1 waiter, and the salary is RMB * * *.
Miscellaneous expenses such as water and electricity: depreciation expense of X yuan equipment: calculated in 5 years, monthly profit of X yuan: about X yuan, and the investment can be recovered in about one year.
Seven. Analysis of risks and constraints
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.
Template of Excellent Business Plan for College Students (II) Introduction: Tea, as a new healthy drink, is the contribution of the people of southern China in ancient times to the food culture of China and the people of China to the food culture of the world. It is absolutely popular to open a tea shop now.
I. Introduction of the Project
1. 1 the purpose of this plan
Provide sufficient information for those who are interested in investing in capital projects.
Provide basic data and guidelines for the future business activities of this plan.
1.2 company introduction
Our company integrates high-grade professional tea culture, with the aim of "inheriting Millennium culture and promoting ethnic tea", pursues and carries forward the tea ceremony spirit of "health, beauty, harmony and respect", and is committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.
1.3 industry background
With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.
We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.
1.4 Marketing
The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.
1.5 enterprise management
In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantages of centralized and unified operation of linear systems, but also included the positioning of the company's basic framework and operation mode. The product supply process was to establish direct sales channels, open up export channels and establish marketing network implementation plans.
1.6 conclusion
The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.
Second, the management plan
(1) positioning
As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.
Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.
(2) Business model
1, product mix
Teahouse product portfolio includes: tea products, service equipment and other brand elements, tea culture, service catering, performing arts and music;
Tea: mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er;
Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.
Types of utensils: Ru Ci and other ancient natural celadon are selected as tea sets.
Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.
Tea culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
2. Price mix
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.
The price of the commodity area can be determined according to the actual passenger flow.
3. Promotion mix
Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.
4. Channel mix
Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the relevant resources of the factory in Changchun office and the cost advantage resources of high-quality manufacturers.
Marketing channels: teahouse member management mechanism and public relations activities, entrepreneur theme activities, and network resources.
(3) Competitive strategy
Compared with the famous big cities such as Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse, Jingyi Teahouse is a rising star. Its teahouse features with the cultural connotation of A Dream of Red Mansions stand tall in the clubhouse. Only by fully tapping its cultural taste advantages and making full use of its cultural heritage, can it be inexpensive in product supply, and it can have absolute advantages.
(D) Management mode
1, website management
The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.
The waste of teahouse is the waste of the vacancy rate of the venue, so we should make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management
Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management
Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.
4. Customer management
Establish customer files, do a good job of customer contact and off-store service.
The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management and financial management.
(v) Development strategy
1, shaping personality
Interpretation of Mingyatang Tea Culture Personality Business Card
2. Multiple grafting
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.
Step 3 grab the long tail
Internet popularity plus offline tea culture experience center.
Step 4 activate tradition
Combine fashion with traditional tea culture to attract new vitality.
Excellent business plan template for college students (3) Everyone has an entrepreneurial dream, and many people are struggling to start. To this end, a good model essay-model essay daquan I have specially compiled the model essay and materials about syb business plan for readers and friends, hoping to help you.
First, the potential and trend of convenience stores
In recent years, due to the increasing number of large-scale shops, the survival space of small and medium-sized shops is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as the high operating costs, which leads to the change of business format, resulting in another business format-convenience stores, living in supermarkets and small grocery stores.
Convenience store is a small supermarket mainly for the convenience of surrounding residents or people, and it is a retail format living on the edge of large comprehensive stores and shopping centers.
Retail formats with complete business items and complete daily FMCG products are mainly set in communities and places where the floating population teaches more and FMCG products are more, or near schools. The general business circle only covers the surrounding 200M.
The operation of convenience stores should firmly grasp the market gap of large stores and provide consumers with a convenient and fast shopping environment under the premise of convenience, so as to win consumers.
Mainly engaged in FMCG, daily necessities, books and newspapers, agency business, pasta, fruits and vegetables and other commodities.
Because it has the operating characteristics of supermarkets and the advantages of operating cost, price and convenience of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.
In the future, with the accelerated pace of life, one is a comprehensive large-scale store, and the other is a convenient and fast convenience store management, which should be the development trend of retail industry.
Due to the low level of economic income and the late start, there are no outstanding enterprises in the domestic convenience store format, which leads to the slow development of the format.
Second, site selection
(A) the concept of business circle
The business circle of a convenience store is generally located within a linear distance of 0-200 meters, and the effect beyond 200 meters is relatively poor, and the business area is generally 60-200 square meters.
(2) Business premises
Generally, it is in the community (with its own business circle) and popular places on the roadside, or next to the supermarket (with the help of other people's business circles), so as to realize its own operating profits.
Third, the investment plan
(A) CI design
1. The corporate logo should clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively design the CI of enterprises by combining existing resources.
The corporate logo design of chain convenience stores should reflect the operating characteristics of Sunshine Supermarket.
2. Corporate philosophy
Provide convenient shopping conditions for the public.
Provide quality services to consumers.
Provide consumers with suitable commodities.
Template of excellent business plan for college students (4) 1. What is the future development trend of nail industry?
Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. So, what can attract customers? Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.
The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.
Note: The more accurate the location of a nail salon, the easier it will be remembered by customers. Being able to provide personalized value-added services is the key to the operation of nail shops!
Second, understand the psychology of customers and how they view nail shops.
Consumers generally pay attention to the following points when choosing a nail salon:
(1) Look at the professional level of nail shops;
(2) Look at the service level of nail shops; ?
(3) Look at the environment of the nail salon;
(4) Look at the ability and reputation of manicurists in nail shops;
Consumers have the following requirements for nail shops:
(1) Most consumers want nail shops to improve their professional skills;
(2) Some people hope that the service environment of nail shops will be improved;
(3) Most people want nail salons to improve the service level of manicurists;
(4) Many consumers want nail salons to improve the overall quality of manicurists;
(5) Some customers hope that nail shops can improve their service types.
More than 60% customers are dissatisfied with our manicurist's service and overall quality, hoping to improve, which also reflects the reasons for our customer turnover.
Ways for customers to choose nail shops;
(1) Most people accepted it through their own detailed understanding and personal experience;
(2) part of it was accepted through the introduction of a manicurist; ?
(3) Some of them were introduced by friends;
(4) Others come here by reading magazines, TV and advertisements.
Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market. It is a question that every operator should ponder deeply.
Third, why is the manicurist so mobile?
(1) Young employees and lack of social experience;
(2) The work skills are not high, but I want to find a better job at any time;
(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;
(4) The boss is inexperienced and frequently changes the salary and commission of employees, which gives employees distrust; ?
(5) New competitors are constantly emerging with high wages. In this industry, good shops have made great efforts in personnel training, and at the same time, they have their own methods to retain those excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists leaving. Of course there are many reasons. As our operator alone, should we review ourselves and what is the position of employees in our hearts? Understand what is the ideal choice for our employees and how to solve the most fundamental problems in reality.
4. Welcome to the nail salon. What is the service like?
(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. No matter which store, all employees need to actively cooperate to create a good service environment.
(2) Every manicurist should be very clear about his work and be able to finish it well. (3) Customers and manicurists have reasonable expectations, and customers don't expect manicurists to be their own slaves and can command at will; Employees will not be unhappy and often want to change their bosses or raise their salaries.
(4) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.
(5) Every manicurist should believe; The service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers of their money.
Sincerity is not only a manicurist's performance to customers, but also a reputation of every manicurist based on his personality. Every manicurist is a witness to the boss's personality, so they judge and choose their own future. From this perspective alone, nail salons with high turnover have either problems with the boss's ability or the boss's character.
(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.
(7) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. But our customers need us to show our professionalism in the process of communication, so that they can be convinced.
But pay attention; Too close relationship between customers and manicurists will make customers lose the distance from the nail shop, the price will be out of the question, and at the same time, we will lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.
(8) Manicure shops should have their own values and cultural norms, and all manicurists should understand and understand the goals and directions of enterprise management and service.
(9) Nail shops should have accurate and unique business positioning, so that enterprises can be invincible in the competition. Gao Ping, a good shop decoration environment, materials and equipment are attractive to young manicurists.