It depends on the policy, that is, the policy of the plan, such as writing to investors or taking a bank loan. The main points of the plan will vary with different intentions. However, the business plan also has a certain format, which requires the following necessary contents.
Business plan 6C
To prepare a business plan, the first requirement is the 6C standard.
The first is the concept. Is to let others know what you are selling.
Followed by customers. The scale of customers should be clear, for example, all women are customers, and women over 50 and under 5 are also your customers.
The third is competitors. Demand asks, is there anyone who sells your things, whether there are substitutes, whether competitors contact you directly or directly, and so on.
The fourth is ability. Do you understand what you want to sell? For example, if you open a restaurant and the master refuses to do it, can he cook if he can't find anyone? If you don't have this talent, at least your partner must be able to do it, otherwise you must have the ability to appreciate it, otherwise you'd better not do it.
The fifth is capital. Capital can be cash or tangible or intangible assets. It is necessary to know where the funds are, how much they are, how much they are and how much they can be borrowed.
Finally, it is continuation. What are your plans after you finish your work?
Generally speaking, a business plan has three parts. The top of the list is the part of the work itself, which is the primary content of the work. Then there is the financial data, the professional customized business plan that angel investors like to read, and consulted doctorZbp, such as turnover, capital, profit, and how much capital turnover is needed in the future. The third is to complete the documents, such as whether there is a patent certificate, professional license or certificate, letter of intent or recommendation.
Ten chapters of a business plan
Generally, a business plan needs to write a one-page summary in front, followed by a detailed chapter of the business plan, which is generally divided into ten chapters.
Chapter 1: Job Description
Need to describe what industry to enter, what products (or services) to sell, who is the primary customer, and whether the life cycle of the industry is in the stage of germination, growth, maturity or decline. Also, the sole proprietorship or partnership or company system, when and how long are you going to open?
Chapter II: Products/Services
Demand describes what your products and services are, what features they have, how your products are different from competitors, and why customers will buy them if they are not special.
Chapter III: Shopping Center
The first demand definition policy is where the shopping mall is, whether it is an existing market or an existing customer, or developing new customers in a new shopping mall. Different markets and different customers have different marketing methods. After determining the policy, then decide how to go public, promote sales, price, etc. And make a good budget.
Chapter IV: Address
The general company may not have much influence on the choice of address, but if you want to open a store, the choice of store address is very important.
Chapter 5: Competition
The following three kinds of time should be analyzed: 1. When starting a business or entering a new shopping mall; 2. When a new competitor enters the shopping center he runs; 3. Doing competitive analysis anytime and anywhere is the most labor-saving. Competition analysis can be done from five directions: who are the closest five competitors; How are their things; How similar they are to the transaction; What to learn from them; How to do better than them?
Chapter VI: Handling
98% of the failures of small and medium-sized enterprises come from the lack of management, and 45% of them are due to the lack of competitiveness of management. There is no clear solution at present.
Chapter VII: Personnel
It is necessary to consider the personnel demand now, within six months and in the next three years, and carefully consider which professional and technical talents to introduce, full-time or part-time, how to calculate the salary, and the personnel cost needed.
Chapter 8: Financial Demand and Application
Consider the use of financing funds, working capital turnover, etc. And guess the income statement, balance sheet and cash flow statement for the next three years.
Chapter 9: Risks
Not to say that competition is risk, the risk may be the danger of import and export exchange, the fire danger of restaurants and so on. And pay attention to how to deal with risks when they come.
Chapter 10: Growth and Development
What to do next and what to do after three years are also mentioned in the business plan. Enterprises should be sustainable, so they should be diversified and global in planning. Business plan is the carrier of the final realization of business ideas, in black and white.
The quality of a business plan often directly affects whether the founder can find a partner, obtain funds and other policies to support the business plan. How to write a business plan? It depends on the policy, that is, the policy of the plan, such as writing to investors or taking a bank loan.