Affected by this news, some real estate professionals predict that the successful application for the West Lake will directly lead to the soaring housing prices in Hangzhou, because the application for the World Heritage will easily become an "expansion agent" in the real estate market.
Hangzhou was once called "the king of land" in China. After the successful application for the World Heritage of West Lake, some people even joked that the land in Hangzhou has risen from "gold level" to "diamond level". In the face of huge land sales revenue, how to adhere to the protection first has become a major issue.
"The impact of the application on Hangzhou real estate is minimal." Ding Jiangang, chief commentator of Hangzhou Net, disagrees that the application for the World Heritage will directly lead to the soaring housing prices in Hangzhou. "The impact is definitely there, but it is very small, because the entire real estate market is still in a period of regulation." According to Ding Jiangang, there are basically no real estate projects in Hangzhou West Lake Scenic Area.
Zhou Baojun, head of Hangzhou I Love My Family Market Research Center, holds a similar view. He believes that the value of West Lake to Hangzhou real estate has long been established. "In fact, the West Lake Scenic Area itself has almost no land transfer for a long time. Real estate development is a regional product. Most of the local real estate market customers in Hangzhou are from Hangzhou, and most of them are from Zhejiang Province. World recognition does not necessarily bring world customers. "
As for commercial real estate, in the view of Fang Fang, general manager of Hangzhou Yingshang Investment Management Co., Ltd., the commercial real estate around the West Lake has basically taken shape, and the impact of applying for the World Heritage is limited.
After the successful application of the West Lake in Hangzhou, the relevant departments in Hangzhou immediately promised to adhere to the "six noes". In other words, we will adhere to the six commitments of "returning the lake to the people", not raising the ticket price, not charging the museum, not destroying cultural relics and not encroaching on public resources. In terms of land, it promised to strictly protect land resources, never engage in business transfer, and resolutely stop real estate development projects.
The insiders believe that the successful application of the West Lake in Hangzhou will have a more obvious impact on the tourism market, especially on inbound tourism. The most direct impact is the increase of long-distance tourists mainly from Europe and America.
"The successful application of the West Lake will increase the passenger flow, balance the off-season of the tourism market, increase the stay time of tourists, and reduce the vacancy rate of hotels in Hangzhou, which will inevitably bring about a boom in real estate investment." Wang Wanfei, deputy director of the Tourism Research Institute of Zhejiang University, said in an interview with the National Business Daily.