= = What are the publicity and competition strategies? Zhang Yixiang. Market competition. Southwestern University of Finance and Economics Press, 1988. 12. Publicity and competition strategy refers to the use of certain means to publicize enterprises and products to the public, in order to expand the influence, establish a good image, arouse the demand of consumers, produce purchase behavior, and achieve the purpose of winning in the competition. In the practice of propaganda competition, the correct use of various strategies and methods is the magic weapon to defeat the enemy. It is a means and method used by enterprises to achieve greater results in propaganda.