A girl named "Xu Aoshuang" became popular on the Internet in the online selection of "National Campus Flower" held by Tencent Friends Network. She looks ordinary, but she was elected as the first of the "national school flowers" by millions of netizens. However, netizens celebrated this "beautiful goddess" to express their protest against various unpredictable factors in the selection. Netizens even played "We want a real national school flower, no cosmetic contact lenses, no PS, no heavy makeup, no LV, no Hermes, no insider, no michel platini, no operation, no money."

This time, Tencent Friends Network launched the "National School Flower" selection campaign, with the original intention of taking the "people-friendly" route, hoping to attract college students to participate in the beauty pageant and launch a real "model" of beauty. However, contrary to expectations, under the "hidden rules", the anger of netizens finally broke out, mainly reflected in pushing "Xu Aoshuang" to the forefront. On the occasion that this "beautiful feast" is about to fall apart, in the teasing carnival of netizens, the author believes that Tencent should calm down and think hard, and use fairness and procedural justice to resolve netizens' anger over "hidden rules" so that "national school flower" can be worthy of the name and will not become a laughing stock.

Beauty pageant is often called "eyeball economy" because it has the greatest connection with the senses. For a long time, there has been a lot of controversy about beauty pageants. However, this activity has always been there, which shows its rationality. Tencent Friends Network launched the "National Campus Flower" selection activity relying on a huge user base, which can be described as a successful commercial operation. However, the "national school flower" has encountered a bottleneck due to "hidden rules", and Tencent's poor public relations methods have aggravated its "embarrassment". Subsequently, the voice of netizens made this activity "the most dangerous time".

For the ridicule of this selection activity, it is true that netizens have stereotypes about beauty contests. However, in the "national school flower" selection, some inherent disadvantages of beauty pageant have not been paid attention to and avoided by Tencent. For example, the standard of beauty pageant still stays at the appearance level, lacking the display of the cultural heritage of the candidates; There is no procedural justice in the selection process, and the players' canvassing behavior is serious. These are the fuse of netizens' anger, and Tencent's crisis public relations is in a mess. Its behavior of "blocking" hot people during the activity further aggravated the "defection" of netizens.

In fact, netizens pushed Xu Aoshuang, a goddess without makeup, to the peak of the "national school flower", without any intention of spoofing, but a call for truth, goodness and beauty. Indeed, today's beauty is seriously adulterated, and spiritual beauty is even scarcer. Beauty pageant itself is also a "deformed" form of social civilization. The netizen's call for the real national school flower is just a grassroots "counterattack." Everything is logical and there is no doubt about it.

Therefore, Tencent Friends Network should face up to the problems exposed in the selection of "National Campus Flower". Since the original intention is to give the choice to netizens, we should respect public opinion, avoid unilateral "overlord clauses" and dispel netizens' doubts. On a broader level, our society should also be alert to this choice. There is nothing wrong with beauty contests, and "judging ugliness" can be feared. How to publicize truth, goodness and beauty is a difficult problem in front of social civilization.