: Shanghai University of Finance and Economics
Business administration: to cultivate professionals who have modern management ideas and qualities, can use advanced management theories, methods, means and technologies to provide services for the business activities of industrial and commercial enterprises and the work of departments, have certain organizational management capabilities, and can engage in business management in various enterprises or corresponding management departments.
Main professional courses: principles of economics, intermediate microeconomics, intermediate macroeconomics, management principles, modern enterprise theory, corporate strategic management, financial management, human resource management, multinational corporation management, marketing and management information system, etc.
Graduates can enter various industrial and commercial enterprises or enterprise groups to engage in management work; You can also enter various financial, securities and insurance institutions to engage in comprehensive management; You can also work in * * * departments, research institutions or consulting companies.
Marketing: to cultivate professionals with modern management consciousness, modern marketing and international marketing theories and methods, who can use advanced marketing technology and engage in all kinds of enterprise management and marketing work.
Main professional courses: economic principles, intermediate microeconomics, intermediate macroeconomics, marketing, management, advertising, international marketing, public relations, market research, service marketing and consumer behavior.
Graduates are suitable for organizing and managing marketing and international marketing in industrial and commercial enterprises or enterprise groups; Working in * * * management department or research institution.
Human resource management: to cultivate professionals with people-oriented modern human resource management consciousness, solid basic knowledge of economics, management and behavior, mastery of modern human resource management theory and affairs, good interpersonal communication and organizational management ability, and ability to engage in personnel planning management, human resource strategic management and daily management activities.
Main professional courses: economic principles, intermediate microeconomics, intermediate macroeconomics, human resource management, labor economics, personnel economics, organizational behavior, enterprise strategy, management, marketing, management communication, salary design and management, performance management, human resource development and training.
Graduates are suitable to engage in human resources management in various enterprises and institutions, consulting, training and agency in social human resources intermediaries, and can also engage in related work in labor, personnel and social security departments at all levels.
: Communication University of China
Training objectives:
Cultivate high-level talents engaged in industrial and commercial enterprise management, management theory research and management consulting, and cultivate managers and decision makers with modern management theory and management literacy and advanced management analysis methods and technologies for various organizations. In the process of training, we pay attention to the cultivation of practical ability and quality, and the teaching content is oriented to the society, especially the practical problems faced by industrial and commercial enterprises. Business administration majors can engage in marketing, financial management, human resources management, production organization management, project management and other aspects in industrial and commercial enterprises, financial institutions, scientific research institutions and media and cultural enterprises.
Main course:
Principles of management, introduction to marketing, accounting, microeconomics, macroeconomics, financial management, financial statement analysis, finance, civil and commercial law, standardization and quality management, international trade theory and practice, organizational behavior, human resource management, management information system, management operations research, enterprise innovation management, production and operation management, strategic management, sales management, etc.
: Shanghai Jiao Tong University
Professional introduction
This major is the first undergraduate major in exhibition and tourism management in China. Students mainly study the basic theory and knowledge of exhibition and tourism management, and cultivate compound senior professionals with high-tech background who can engage in tourism management, exhibition management, tourism resource protection and development planning in tourism administrative departments at all levels and tourism enterprises and institutions. The main courses are: management principles, microeconomics, macroeconomics, operational research, introduction to accounting, financial management, strategic management, marketing, travel agency management, exhibition planning and organization.
business administration major
Professional introduction
This major is divided into marketing, logistics management and technical economy and management. These three directions are the main directions of business administration. The major of business administration mainly trains advanced compound management talents who know technology, operate and manage for all kinds of industrial and commercial enterprises, including high-tech enterprises, financial institutions, consulting companies, investment companies, institutions and * * * departments. After four years' study, students can master the latest international enterprise management theories and methods, have the ability of qualitative analysis and quantitative analysis, have a solid foundation in science and engineering and management, and become middle and senior talents in international management. Marketing major is the most extensive management discipline and the hottest major in social practice. Whether it is manufacturing or service industry, profit-making units or non-profit units need such talents. Logistics management major mainly trains logistics industry management talents with global supply chain management concept and logistics managers within enterprises; The major of technical economy and management mainly trains comprehensive talents who can master the modern technical economy management ability. All kinds of management consulting companies, multinational companies and some large enterprises need such talents. In these three directions, in addition to business administration courses such as strategic management, quality management, production and operation management, research and development, and human resource management, the marketing direction should also learn courses such as consumer psychology, advertising, international marketing, and e-commerce. The direction of logistics management should also study the courses of introduction to logistics management, supply chain management, supply and procurement management, transportation system planning and management, global supply chain management, etc. In the direction of technical and economic management, we should also study courses such as feasibility study and project evaluation, project organization and project team management, project time management, project financing and cost management.
: China Renmin University
This major has been in China Renmin University for more than 50 years. The early professional name was "Enterprise Management", 1988. It absorbed part of the resources of the original industrial enterprise management major and commercial enterprise management major and changed it to "business management major". For a long time, this major has attached importance to the cultivation of basic theory and professional knowledge, and strengthened students' application ability of professional knowledge through the construction of practice base and the employment of outstanding entrepreneurs with practical experience to participate in teaching. This major attaches great importance to foreign language teaching, absorbs the latest teaching and research achievements at home and abroad, establishes extensive contacts with famous universities abroad and Hong Kong, and encourages students to learn the theory and knowledge of business administration at home and abroad. In order to adapt to the new trend of social demand for talents, in 2009, the college and the law school jointly set up the "Business Administration-Law Double-degree Experimental Class", and through strong alliance and complementary advantages, trained new compound talents who are familiar with business administration knowledge and have good legal literacy. 20 10 college will set up an "experimental class of business administration English teaching" to cultivate international professional elites.
Professional training direction: Business administration majors rely on advanced teaching facilities, scientific teaching methods, complete teaching links and extensive social practice to comprehensively improve students' political quality and professional quality, and cultivate senior comprehensive management talents with solid theoretical foundation, strong adaptability and outstanding practical ability for modern industrial and commercial enterprises. This major requires students to master the theoretical knowledge of enterprise strategy, human resource management, logistics management and financial management. Pay attention to skills training in management and communication. At the same time, this major focuses on cultivating the quality and ability of managers, including decision-making ability, public relations ability, consultation and diagnosis ability, organization and command ability, foreign-related business ability and so on.
Core courses: microeconomics, macroeconomics, management principles, statistics, accounting, financial management, enterprise strategic management, human resource management, organizational behavior, marketing management, enterprise profile, management information system, production and operation management, international enterprise management, industrial organization theory, business negotiation, market research, international business, consumer behavior, new product development, standardization and quality management, capital market theory and practice, etc.
Employment orientation: first, economic management departments at all levels; Second, industrial and commercial enterprises; Third, intermediary enterprises such as internationally renowned accounting firms and other consulting services; Fourth, banks, securities companies and other financial institutions; Fifth, continue to study for master's and doctoral degrees in domestic institutions or further study in foreign schools.