Bibliography of Postgraduate Entrance Examination in School of Journalism, Fudan University -2009 Edition (Master)
05030 1 news
① Introduction to Journalism (2nd Edition) Li Liangrong, Fudan University Press, 2004.
② Mass communication theory: foundation, contention and future (3rd edition) (America) Stanley? Balaam, Dennis? Davis, translated by Cao Shule, Tsinghua University Publishing House, 2004.
(3) History of Chinese Journalism Huang Hu, Fudan University Press, 2002.
④ Interview with Contemporary News Liu Haigui, Fudan University Press, 2003.
⑤ Contemporary News Writing (Second Edition) Zhou, Yin Degang, etc. , Fudan University Press, 2004.
⑥ News commentary course, Ding et al. , Fudan University Press, 2002.
⑦ Contemporary News Editor Zhang Zirang, Fudan University Press, 2004.
050322 Edited and published bibliography is the same as 05030 1 Journalism.
050302 communication
① Introduction to Journalism (2nd Edition) Li Liangrong, Fudan University Press, 2004.
② Mass communication theory: foundation, contention and future (3rd edition) (America) Stanley? Balaam, Dennis? Davis, translated by Cao Shule, Tsinghua University Publishing House, 2004.
(3) History of Chinese Journalism Huang Hu, Fudan University Press, 2002.
④ Introduction to Network Communication Zhang Tengqian, Fudan University Press, 200 1
(5) Effective Public Relations (8th Edition) Glenn? Bloom, translated by Ming Anxiang, Huaxia Publishing House, 2002.
050325 International Communication Bibliography is transmitted with 050302.
Media management science
① Introduction to Journalism (2nd Edition) Li Liangrong, Fudan University Press, 2004.
② Mass communication theory: foundation, contention and future (3rd edition) (America) Stanley? Balaam, Dennis? Davis, translated by Cao Shule, Tsinghua University Publishing House, 2004.
(3) History of Chinese Journalism Huang Hu, Fudan University Press, 2002.
④ Introduction to Network Communication, edited by Zhang and Teng Qian, Fudan University Press, 200 1.
(5) Effective Public Relations (8th Edition) Glenn? Bloom, translated by Ming Anxiang, Huaxia Publishing House, 2002.
⑥ Understanding Media Economics [English] Doyle G, Tsinghua University Press, 2004.
050320 advertisement
(1) Marketing Management (12 edition) (USA) Philip? Waiting in kotler, translated by Mei Qinghao, Shanghai People's Publishing House, 2006.
2 "Contemporary Advertising" [America] William? Arens, Ding Junjie, Huaxia Publishing House, 2000.
(3) The fifth edition of Advertising Management [America] by Bartz, Tsinghua University Publishing House, 2003.
(4) Effective Public Relations (8th Edition) Glenn? Bloom, Ming Anxiang, translated by Huaxia Publishing House in 2002
⑤ Introduction to Journalism (2nd Edition) Li Liangrong, Fudan University Press, 2004.
6 mass communication theory: foundation, contention and future (third edition) (America) Stanley? Balaam, Dennis? Davis, translated by Cao Shule, Tsinghua University Publishing House, 2004.
050323 Public Relations Bibliography is the same as 050320 Advertising.
050407 radio and television art
(1) "Contemporary Radio and Television Journalism" Zhang Junde, Fudan University Press, 200 1
② Introduction to Contemporary Radio and Television, Lu Ye et al., Fudan University Press, 2002.
③ The Truth of TV: An Introduction to TV Cultural Criticism (English), edited by Goodwin and Werner, translated by Wei and wanglili, Central Compilation and Publishing House, 200 1.
④ Design and Operation of Electronic Media Programs: Strategy and Practice (6th Edition) (America) Susan? Taylor? Eastman Waiting, translated by Xie Xinzhou, Peking University Publishing House, 2005.
⑤ Strinati's Introduction to the Theory of Popular Culture (English), translated by Yan Jia, Commercial Press, 200 1.
6 Introduction to Visual Culture (America) Nicholas? Mirsov, translated by Ni Wei, Jiangsu People's Publishing House, 2006.
05032 1 radio and television science
① Introduction to Journalism (2nd Edition) Li Liangrong, Fudan University Press, 2004.
② Mass communication theory: foundation, contention and future (3rd edition) (America) Stanley? Balaam, Dennis? Davis, translated by Cao Shule, Tsinghua University Publishing House, 2004.
(3) History of Chinese Journalism Huang Hu, Fudan University Press, 2002.
④ Contemporary Radio and Television Journalism Zhang Junde, Fudan University Press 200 1.
⑤ Introduction to Contemporary Radio and Television, Lu Ye et al., Fudan University Press, 2002.
⑥ The Truth of TV: An Introduction to TV Cultural Criticism, edited by Goodwin and Werner (English), translated by Wei and wanglili, Central Compilation and Publishing House, 200 1.
7 Design and Operation of Electronic Media Programs: Strategy and Practice (6th Edition) (America) Susan? Taylor? Eastman Waiting, translated by Xie Xinzhou, Peking University Publishing House, 2005.