Relying on Jinan University, Shenzhen Municipal Government and OCT Group, the College is committed to building an "International Tourism College" and cultivating high-end service industry management talents with solid professional theoretical knowledge, good professional skills and innovative spirit needed by tourism, hotels, e-commerce and landscape design in the 2/kloc-0 century. In the reform of higher education, the college has made great efforts to explore the close combination of universities and enterprises, theory and practice, discipline construction and industrial development, personnel training and market demand, and formed its own unique school-running mode. The college insists on strengthening trilingual teaching of English, computer language and Chinese (literature); The three-semester system was implemented earlier, and short semesters were set up every summer to carry out practical teaching; Adhere to English teaching, computer teaching and professional practice teaching for four years. In practice teaching, the College gives full play to the advantages of theme parks such as splendid china, Folk Culture Village, Window of the World, Happy Valley, high-end hotels such as Intercontinental Hotel, Shenzhen Marriott Hotel, Venice Hotel and other tourism and electronic information enterprises as teaching practice bases, and strengthens practice teaching and scientific research.

Adhering to Jinan University's policy of "facing overseas, facing Hong Kong, Macao and Taiwan", the college has always attached importance to international exchanges and cooperation with Hong Kong, Macao and Taiwan, adhered to the road of internationalization, and achieved certain results. Over the years, it has basically established a three-level framework with the World Tourism Organization, similar foreign universities and internationally renowned tourism enterprises.