1. In terms of market share, Nike is still the undisputed sports brandNo. 1.
According to the data provided by Deutsche Bank in March this year, Nike's sales in the field of sports shoes decreased by 8% year-on-year, but 55% of the market share still occupies a leading position; However, the momentum of Adidas is rapid, soaring by 84% year-on-year, and it already has a market share of 1 1% in North America. Obviously, Nike's position remains unshakable for a short time, but Adidas' data is incredibly beautiful and has great potential.
At the same time, according to the 20 17 brand ranking released by Forbes, Nike ranked 16 in the world with a market value of $29.6 billion, and Adidas ranked 75th with a market value of $7.9 billion. Nike is far ahead of Adidas.
Nike sports shoes are expensive, but consumers prefer Adidas.
Among the top 10 shoes with the largest consumption, Adidas has 6 votes. There is only one pair of Air Jordan XII in the first five models, and the rest are Adidas. So from the popularity of the consumer market, Adidas is higher than Nike.
3. Technical comparison between Nike and Adidas.
Back in the 1980s, Adidas led the trend with superstars, and Nike also had such classics as Air Force 1. However, with the continuous addition of scientific and technological elements, both Nike's air cushion and Adidas' Boost outsole have become representatives of their respective fields.
Just like this year, Nike's Air VaporMax won praise. In addition to the hot-fried Yeezy Boost series, Adidas also has a variety of choices such as Ultra Boost and NMD, which are also very popular in the sneaker market. In fact, the continuous research and development of the two technologies can promote market renewal and bring higher-level promotion to us.