Ofo*** What should I pay attention to when using ofo * * * What should I pay attention to when enjoying cycling? The ofo platform adopts the real-name authentication mode, which is limited to campus cycling. Users must turn on positioning before using it. The background will monitor the position of the bicycle in real time and charge accordingly. What if? Yellow car? Riding out of the campus, the backstage will call the police and directly pull the user in? Blacklist? No more renting? Yellow car? . Ofo*** Enjoy Bike Who can use ofo*** Enjoy Bike is a plan initiated by students from Peking University, which has developed to many schools. As long as you turn on your mobile phone and enter the license plate of the bicycle around you, you can get the lock code of the rented painting. Car rental here is charged by distance. And at present, the bicycle can only be used in colleges and universities, that is to say, it can only be used by students or teachers at school, and no one else can use it. Ofo*** enjoys the bicycle password. Ofo bike-sharing can only be used on campus. Relying too much on the GPS positioning of the mobile phone without the positioning on the bicycle, the password of the car lock can not be changed, so there will be a situation in which the private lock rides for free. For example, a classmate unlocked a small yellow car, parked it in the same place for more than 20 seconds, and then paid to find that the trip cost 0.04 yuan. This cost is the time cost times the density cost. This is understandable, but what happened to Wang, a student at Shanghai University of Science and Technology, is quite incredible. Lying in bed, she unlocked a car used during the day with her mobile phone. 1.5 minutes later, the mileage shows 0.43 km. But the problem is that at present, password reset and car locking are all dependent on students' consciousness. Although the mobile phone interface will prompt you to lock the car and reset the password when you choose to pay, if some students forget or don't want to lock the car at all, there are no corresponding restraint measures to limit this behavior. If the billing is completed on the mobile phone and the password is not reset and locked again, the user can continue to ride for free at this time. Therefore, it is recommended that you use the car in a civilized way and don't think about cracking the password. Which is better, mobike or ofo? Registration process: first, enter the mobile phone number and receive the verification code to complete the registration, so registration is very convenient, but if you want to use the car, you must complete the ID card authentication and pay the deposit. Because ofo originated from the university campus, there are two choices when registering. One is the teachers and students on campus, and the other is the social users. You can choose according to your role when registering. Mobike deposit is 299 yuan, ofo is relatively low as long as 99 yuan. From this point, it is not difficult to see that there is still a big gap in the cost of the two bicycles; Mobike and ofo did a good job, and the deposit was refunded in seconds. They tried to submit a deposit refund Application on the app. The refund application was initiated by 14, and WeChat immediately received the news of the refund initiation notice. 16 received a refund. 2. Usage price: mobike charges for usage every half hour, and initial registered users will get 100 credit score, ordinary users will get 1 yuan every half hour, and users with bad faith will get 100 yuan every half hour if their credit score is less than 80 points, so as to exclude users with bad faith. In Tongji University, mobike introduced that teachers and students on campus charge 0. 10 yuan per minute. Ofo is charged by the hour. 1 yuan per hour for non-school students and teachers, and 0.5 yuan per hour for school students and teachers. Ofo has obvious advantages in price, especially for those users whose riding time is just between 30 minutes and 1 hour; At the same time, ofo also has the activity of sharing red envelopes after each ride, and has also launched the activity of charging 100 to send 100 yuan before, so the price is lower. Third, the App user experience: mobike can only use the mobile App car, while ofo can use the following official account of ofo WeChat or the App client car. Next, let's take a look at the interfaces of the two apps. Mobike App can accurately locate the vehicle and accurately prompt the specific location of the vehicle. Users can choose one of the bicycles to make an appointment, and the system will make an appointment for you. The appointment time is 15 minutes, that is, if other users scan the QR code of your bicycle, the system will prompt him that the bicycle has been reserved by others. In other words, non-reserved users can't unlock the car. The biggest advantage of this function is that the car can be locked in advance, and the car can be used within 15 minutes. In addition, mobike's App also provides the function of finding a car by ringing. Click the ringtone icon on the App, and the ringtone of the reserved car will ring. This function is basically useless in noisy environment, because the ringtone is really too small. Look at the App interface of ofo and tell it directly? About the number of vehicles around you: x? In the case of few vehicles, this information is basically useless to users who need to use the car. Once I went downstairs to look for a car, the system suggested that there were about two cars around, but I turned around twice and found no vehicles. The ofo vehicle itself has no positioning function, and positioning depends on the GPS information of the mobile phone when the user clicks on the rear of the mobile phone. It stands to reason that LBS-based positioning should not be difficult. Ofo does not pay attention to the accuracy of positioning information, and the most reasonable explanation should be because it originated from the university campus in Beijing. In a relatively concentrated geographical space such as the university campus, the sign of the yellow car is obvious, and the number of vehicles is large, so users can easily find the car without positioning. The infinite space outside the school will seriously affect the user experience if it cannot be accurately located. After I just registered ofo, open the App and click on it? Use the car right away? Icon, in the pop-up window? Please enter the license plate number? Box, I randomly entered five digits, and the client actually reminded me to start riding in 80 seconds, but I didn't send the password to myself. At that time, I thought that the number I randomly entered was just a vehicle number. Later, the customer service of phone ofo sent a password when I knew that the vehicle number I entered existed, but the number I entered did not exist, so I didn't send a password, but the system still determined that I was riding ofo. After ofo app reminded me to start riding, I immediately ended riding, and the system still deducted the fee according to 1 yuan per hour. From the perspective of user experience, ofo's app is not reasonable enough. Because the system knows that the car number entered by the customer does not exist after comparison and verification, it should prompt that the car number does not exist or the car number is entered incorrectly, instead of starting charging regardless of July 2 1 day. Fourth, the vehicle is firm and safe: it is not difficult to see from the appearance of the vehicle that mobike is relatively firm and ofo is relatively thin. Because mobike is a solid tire, there is no need to worry about being deliberately damaged or punctured; Ofo's current bicycle is still an ordinary pneumatic tire, which is easy to be punctured by some people. Damaged ofo bicycles can often be seen on the roadside. There is an ofo bicycle at the entrance of the community, which has been in the same position for several days. When I took a closer look this morning, I found that the rear wheel was flat, indicating that the car had not been repaired for several days. Of course, it will not create revenue for ofo. The reason why it was not repaired in time should be because no one reported for repair. After all, ordinary users can easily find a flat tire. Without incentives, it is difficult for ordinary users to take the initiative to repair. Mobike unlocks the car by scanning the QR code in the center of the handlebar or the middle of the car lock through the App. The QR code of each bicycle is unique, and the possibility of being cracked and unlocked is low. In addition, the bright orange of the car itself is obvious, and it is unlikely to lose the car. Ofo uses password locks, which are divided into dial locks and keyboard locks. Click? Use the car right away? Icon, in the pop-up window? Please enter the license plate number? Enter the vehicle number in the box and the system will send you a four-digit password. Dial four numbers from left to right in the wheel lock or press four numbers in the keyboard lock to unlock it. And after you use the car lock, there is another important thing to do, which is to reset the password. To put it bluntly, this reset password is actually to reset the four numeric keys of the keyboard lock or wheel lock that you pressed before unlocking, because if you don't reset, the first four password keys are pressed for the keyboard lock, and the wheel lock is also located in the four digits that you unlocked before, so the next user can directly press the lock to open the bicycle without obtaining the unlocking password through ofo App. For users, the action of resetting the password after using the car will basically be forgotten. I have seen the keyboard locks of several cars pressed. My friend once used ofo bicycle, and the password of the same car was the same three times. The first two times were passwords issued by the system. My friend found that the second password was the same as the first password. For the third time, I didn't need the App, so I opened the bike directly according to the password in the vehicle password lock. From this point of view, ofo's App has a big loophole in the rules for generating vehicle passwords. I tried to drive the same car with the same password over and over again, so I guess the password of each car may be fixed. 5. Cycling experience: Cycling experience should be the most concerned by users. Because of the solid tires mentioned earlier, mobike rides heavier. Of course, from the point of view of physical exercise, it can also be a bright spot for mobike to attract users. After riding mobike and ofo, you will suddenly feel like flying, and it is really easy to step on your feet. At the same distance, riding ofo will save much time and effort than riding mobike. No matter in mobike or ofo, the vehicles put into operation in the early stage have no baskets, so it will be very inconvenient to ride if you carry computer bags or other inconvenient items. On the road, people often see people riding with plastic bags hanging on the handlebars. The good news is that some new cars with baskets have been put into operation in mobike! Market operation and prospect analysis of intransitive verbs: As far as the Shanghai market is concerned, mobike has been investing heavily. As shown below, during working hours on weekdays, a large number of mobike are densely parked near the office building. However, it is not easy to find a bike in the morning and evening rush hours. In the morning, bicycles will stop at roadside points in various communities and be ridden to bus and subway stations. And when I get off work, I will ride back to the community from these bus and subway stations. How to solve the car demand in the morning and evening rush hours without wasting resources because there are too many cars in free time is also a difficult point for mobike and ofo to consider. In addition, when the weather is bad, both mobike and ofo will face a large number of idle vehicles. How to encourage people to continue using bicycles in bad weather through market-oriented means (such as giving raincoats with mobike and ofo logos to frequent users through background data analysis) is probably a difficult problem for bicycle operators. For ordinary users who encounter short-distance riding in the last mile, if they need to use the car, there are both mobike and ofo around them. I believe that most users should be more inclined to ofo, not only because of the price factor, but more importantly, riding is really much lighter; Considering the bicycle cost of mobike and ofo, it is more likely that ofo will recover the cost faster. Of course, it is undeniable that the maintenance cost of ofo bicycles is much higher than that of mobike. Of course, I believe that neither bicycle company will regard the rental income of bicycles as their only source of income. With the increase of users, mobike and ofo may turn into advertising companies when they reach millions or even tens of millions of registered users, and it is not impossible for advertising revenue to become the main source of income in the future. Next, two bicycles, Youbai Bicycle and Xiaoming Bicycle, joined the market. On the one hand, Youbai bicycles are integrated and operated by many piled bicycles promoted by ZF, and on the other hand, they are jointly provided by Permanent Group, which has a history of bicycle manufacturing for nearly 100 years. All new bicycles are comfortable and convenient, and must have certain core competitiveness in technology; Xiaoming's bicycle was led by Feng Tao of Lianchuang Yongxuan. With the participation of this capital crocodile, the competitive strength of Xiaoming bicycle can not be underestimated. It can be predicted that the competition in the bicycle market has just begun and will not end in three months as some investors say.