In the rapidly developing modern society, business plans are becoming more and more important to us, which makes entrepreneurs have rules to follow in business practice. So do you really know how to make a business plan? The following is my leisure ecological farm business plan, for reference only, I hope it will help you.
Chapter 1 Overview of Business Plan of Leisure Ecological Farm 1
Section 1 Project Overview
Ecological farm manor is an ideal leisure place for urbanites, which is developed to satisfy people's spiritual and material enjoyment. Take the city as the market, tourism as the means, participation as the feature and culture as the connotation. This year, with the development of global agricultural industrialization, people pay more attention to improving the quality of ecological environment in addition to production functions when developing modern agriculture, and provide people with life functions of sightseeing, leisure and vacation. The pace of life in modern society is accelerating and the competition is becoming more and more fierce. People all want a place where they can relax and release pressure. Therefore, Wenzhou Yongjia Leisure Ecological Farm came into being.
Section II Project Name
Wenzhou yongjia recreation ecology Nong manor
Section III Project Address
Suburbs of Yongjia County in Wenzhou
Section 4 Types of Enterprises
limited liability company
Section 5 Sources of Funds
Self-financing and loans
Section 6 Construction Scale
The total area is about 2000 mu.
Section 7 Project Objectives
Based on ecological agriculture and guided by the market, we will develop high-yield, high-efficiency, low-consumption, pollution-free and pollution-free fruits and vegetables and livestock and poultry products. Strengthen science and technology to support agriculture, adjust and optimize the rural economic structure, create agricultural production demonstration bases, adhere to the road of sustainable development, improve production conditions, protect the ecological environment, carry out comprehensive development of ecological agriculture, form a complete industrial chain of agriculture before, during and after production, implement industrialized management, realize sustained and stable growth of agricultural production and farmers' income, realize the organic unity of ecological benefits, economic benefits and social benefits, and make it have comprehensive functions of agricultural development, production and management.
Chapter II Introduction of Products and Services
Section 1 Product Service Description
Ecological farms can meet the needs of urban people for vacation and leisure and the supply of urban green agricultural products. With the improvement of people's living standards, people's requirements for quality of life are increasingly strong. Its main features can be reflected in meeting people's growing material and cultural needs. The emergence of all kinds of agricultural machinery and the popularization of all kinds of information equipment provide the foundation for the development of agricultural manor. Agricultural manor can integrate all kinds of agricultural production and consumption, facilitate people's shopping and consumption, improve people's consumption patterns and improve consumption quality.
The advantages of ecological farm make it inevitably favored by people. Eco-tourism is convenient and healthy, close to the urban population with high consumption level. Ecological agriculture is green and meets the green consumption demand of urban population. It mainly aims at the urban population and facilitates their lives.
Section 2 Advantages of Products and Services
Policy advantages: The CPC Central Committee and the State Council have always attached great importance to solving the "three rural issues". In recent years, the state has issued a large number of policies to benefit farmers and vigorously promoted rural economic development. At the same time, it helps college students to start businesses and provide jobs for more people.
Advantages of environmental effect: the project has changed to eco-environmental protection as its business philosophy. Under this concept of sustainable development, the effect of environmental protection is more obvious.
Advantages of products and services: in terms of products, the agricultural products of ecological farms are green and pollution-free, and they still have their advantages after being developed and processed. As far as services are concerned, farms will be an innovation in the process of developing tourism.
This way brings a kind of tourism enjoyment to tourists.
Cost and price advantages: Because production is based in rural areas first, and the variety is not very rich, it is easier to manage and there are cheap workers, so the production cost is relatively low. Therefore, the price can also be accepted by most people, which has a great competitive advantage.
Chapter III Market Survey and SWOT Analysis
With the rapid development of China's economy, the quality of life and consumption level of urban and rural residents are constantly improving, and the demand for organic, green and pollution-free agricultural products is increasing day by day. Its price is several times that of ordinary agricultural products, and its market potential is huge. At the same time, the continuous improvement of people's living standards has brought great business opportunities to tourism. At present, the expenditure of urban and rural residents on tourism has accounted for one-fifth to one-quarter of the annual expenditure. The development of this project is around this project. Property-based green farm has the functions of high-return investment, tourism and entertainment, and picking and purchasing high-quality organic agricultural and sideline products in the base. In addition, the project meets the objective requirements of the optimization and adjustment of tourism industrial structure, is a new exploration of the transformation of tourism development form, and promotes the development of modern tourism and agriculture. It not only broadens the development path of tourism resources, but also organically combines tourism, agriculture and new rural construction, speeds up structural adjustment, enhances and enriches tourism connotation, reduces the investment risk of tourism development, and more importantly caters to the consumer psychology of the public.
Section 65438 +0 s internal advantages
1, the farm develops animal specimens.
2. The farm has a talent structure with three levels of technical talents: high, middle and junior.
3. Dozens of rare birds, such as peacocks, princess chickens and green-shell laying hens, have been bred in farms, and a large-scale breeding production base has been established.
Section 2 w internal shortcomings
1, the geographical location is relatively remote.
2. The development of transportation infrastructure is still relatively backward and the transportation network is not developed enough.
3. The development scale of tourism and leisure agriculture is still relatively small.
Section III External Opportunities
Leisure agriculture is a new industry.
2. Agriculture is supported by local policies.
3. Natural tourism resources are abundant and humanistic tourism resources are of high value.
Section 4 External threats
Foreign rural tourism research has accumulated a lot of research results.
Business plan of leisure ecological farm 2 I. Market prospect
With the development of economy and society, the improvement of people's living standards and the increase of urban residents' income, people who live in cities all day have a special liking for nature's landscapes and pastoral scenery-more and more people like to go to the countryside to "embrace nature". Go out of the noisy city on weekends and holidays, go to the countryside closest to nature, and enjoy beautiful natural scenery, beautiful scenery and colorful farmers' green food. These have undoubtedly injected a brand-new vitality into the depressed rural economy in recent years.
So far, as the bridge and link of eco-tourism in our province, farmhouse music is still in its infancy and does not have certain scale, specialization and marketization. In order to vigorously support this emerging industry, local governments at all levels have formulated relevant preferential policies. According to the latest data, although there are a large number of eco-farmhouses in our province, most of them are operated in family mode, and the scale is self-evident. Most of them have a series of problems, such as similar products, similar business projects, unclear characteristics, lack of scientific planning, low consumption level and single function, which seriously hinder the rapid development of eco-tourism in our province. This is not only a great waste of eco-tourism resources, but also unable to meet the needs of more and more "pro-green" people.
In view of the above phenomenon, our province urgently needs to establish some brand-new, high-level, distinctive features and complete functions, which integrates leisure and rural customs. Therefore, we should build a large-scale, professional and market-oriented farm entertainment world as soon as possible to meet the needs of the current society. Our farm was born under this background. As a contemporary college student
We are interested in contributing to the development of our hometown and rural economy, so the following is our idea of establishing a green eco-tourism farm as a college student's entrepreneurship.
Second, the company construction
The goal of a company is to build a large farm integrating collective leisure, tourism, summer resort development and ecological protection. The building plan of the villa is as follows:
Season orchard
In order to better attract tourists to our farm for recreation, the farm will plan a Four Seasons Fruit Garden with a total investment of more than 200,000 yuan. According to unified planning, unified management, unified seedling supply and unified technology. Orchards are based on ecological orchards, guided by tourism and built with high standards. Fruits can be produced for sightseeing all year round, and it also caters to the green, healthy and fashionable tourism needs of modern people. Imagine that on any day of the year, when you walk slowly in our orchard, your eyes are full of heavy fruits. You can taste fresh and delicious fruits with a gentle wave of your hand, and you can really feel the harvest during that time. What an exciting thing it is!
Our Four Seasons Fruit Orchard can not only meet the needs of tourists and farm management, but also bring fruits matured in different periods to the market. This not only increased the income of our farm, but also promoted the development of the surrounding fruit industry and promoted the industrialization process of rural agriculture.
Generally speaking, our Four Seasons Fruit Garden will be completed within one to three years. It is estimated that the income in the fourth year will be 50,000-60,000 yuan, and it will increase at the rate of 65,438+00% every year after development, which means that our Four Seasons Orchard can recover its cost in about six years. The vegetable and strawberry planting base is a major feature of the farm. Rural specialties are essential. Urban people who are used to eating greenhouse vegetables planted in greenhouses want to taste natural food with pure natural taste. Therefore, there is a good development space for the rural specialty vegetable planting base. The base develops the form of planting and picking by tourists themselves. Choose whatever you want to taste. Vegetable planting is mainly based on rural specialties, which is very common for people to plant vegetables in season, which not only saves investment funds, but also wins the special needs of the majority of urban people. It is necessary to work hard on basic management, operate vegetable bases in the form of greenhouse vegetables, and cultivate the characteristics of farm dishes. It is estimated that the planting area is 20 mu, and the planting varieties are all kinds of farm dishes, and the seasons will be changed.
Strawberry planting base In order to cooperate with the development of farm tourism economy, the farm will set aside ten acres of farmland as a strawberry planting base. Strawberry is a special fruit that attracts tourists. Visitors can go to the strawberry base to pick it themselves and experience a feeling of labor harvest. As the auxiliary income of comprehensive farm, adjust the planting structure of farmland. Planting can refer to the experience of Baishachong strawberry seed base in Chuxiong City. More than 30 mu of strawberries were planted in the base, which led to more than 0 households in/kloc-0, and each household increased its income by nearly 1.5 million yuan. Their slogan is "Hand-picked is delicious". In order to further improve the yield and quality of strawberries, we will choose a new variety-Xintun 1. The strawberry has been successfully planted in Zhaotun Town, Pudong New Area, Shanghai. "Xintun No.1" is big, with a single large size of more than 50 grams, high yield, more than 2000 kilograms per mu, good color and good storage and transportation resistance. Mature strawberries have attractive luster and tender meat, which overcomes the weakness of difficult storage and transportation.
Ranch and hunting ground
We also plan to build a pasture and a hunting ground. Our ecological farm is a large-scale farm integrating leisure agriculture and tourism. The purpose of building a ranch is to serve our guests. Because tourists who come to our farm must solve the problem of food and clothing, our ranch can provide all kinds of meat for the hotel, all of which are authentic. I believe that tourists who are tired of feeding chickens and pigs are more willing to accept our pure green food. Hunting grounds are designed to satisfy tourists' hunting addiction.
In today's era of paying attention to ecological protection, many hunters have long thought about hunting addiction, but due to the deterrence of the Wildlife Protection Law, they can only "see" hunting. Our aim is to make those hunting enthusiasts meet this demand, so we have specially raised hunting dogs for tourists to hunt in the hunting grounds. Because it can't be used, we also provide all kinds of hunting nets for tourists. Our hunting ground is mainly rabbits. Other small animals as a supplement, because rabbits are easier to catch than other animals, so we can not only let tourists experience the fun of hunting, but also let tourists go home disappointed because they can't catch their prey. Tourists can buy their prey and take it away, or they can give it to the staff for processing and eating on the spot, so as to truly experience a hunter's hunting life in a day. Based on the problem that all kinds of prey may gradually decrease under the killing of tourists, we have also taken special measures to prevent it. Take rabbits for example. When the hunting ground is first built, the ratio of male to female should be kept at 3: 7, so as to ensure the number of rabbits to a certain extent. If the number is still falling too fast, take measures to buy stock in other places. We just need to make sure we recover the cost. The key is to let tourists have fun, which is the consistent purpose of our leisure farm.
Hunting ground breeding plan is as follows:
For pasture, we initially planned the land area as 150 mu, and decided to focus on breeding black goats, because black goats have fast reproductive ability. The data show that black goats can mature in 6-7 months after birth. Generally, the first mating age of ewes is 7-8 months for spring lambs and 1 year for autumn lambs. Pregnancy 150 days, many people give birth to two babies every year. Generally, there is one lamb per birth, and the twin rate is about 10%. The mating season is in February, April and July of the lunar calendar, and the estrus period is relatively concentrated. Black goat spring lambs were fattened that year, and the weight in autumn could reach about 20 kg. Moreover, the black goat is full of treasures and belongs to the sheep with hair and meat. Cashmere is a high-grade textile raw material, and the cashmere content of black goat is about 80%. Bread crust is the raw material of leather industry. It is a good raw material for making fur, and also a good raw material for making women's shoes, gloves, leather clothes and bags. Sheep manure is a high-quality, quick-acting and hot organic fertilizer. In addition, Yunnan has a mild climate, abundant rainfall, lush trees and water plants and rich feed resources. Black goats are good at climbing mountains and grazing on steep cliffs. Moreover, the black goat has strong body, strong limbs, rough resistance and disease resistance, and strong sociality. Therefore, we prefer to raise black goats. Pigs We raise Ningxiang pig, because it is one of the well-known local pig breeds in China.
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