Accounting Management Program The accounting major is to cultivate excellent applied talents with complete knowledge structure related to accounting, such as management, economy and law, strong accounting practice ability, good professional ethics and communication skills. The main courses offered in this major are: accounting foundation, intermediate financial accounting, advanced financial accounting, cost accounting, management accounting, auditing, computerized accounting, tax planning, financial management, corporate strategy and risk management, tax law, economic law, western economics, finance, statistics and so on. Through classroom teaching, this major enables students to lay a good theoretical foundation of management discipline, systematically master accounting theory and professional skills, and cultivate outstanding talents who are familiar with the relevant laws, principles and policies of China and International accounting practices. Students' ability to investigate, research and comprehensively analyze financial data is cultivated through experimental courses, students' ability to operate and solve practical problems is cultivated through practical courses, and students' ability to use computers to engage in business work is cultivated and improved through organizing students to take the national computer level 2 examination. This professional organization arranges students to take the accounting qualification certificate examination, so that students can obtain post qualifications after graduation. Graduates are suitable for accounting, auditing and finance in foreign-funded enterprises, state-owned enterprises, small and medium-sized enterprises, industrial and commercial administrative departments, institutions and government macro-management departments.
enterprise management
Business Administration Program is a major of business administration, which focuses on professional quality education and practical ability training. The main courses are: management, management communication, western economics (macro and micro), statistics, accounting, financial management, human resource management, enterprise strategic management, production and operation management, organizational behavior, economic law, business negotiation, professional foreign languages, etc. At the same time, practical training courses are offered, practical teaching is strengthened, and experimental courses such as enterprise formation and operation simulation, manufacturing ERP simulation, and international enterprise management and operation simulation are offered. This major advocates the spirit of innovation, that is, based on modern management literacy and entrepreneurship education, it cultivates modern industrial and commercial enterprise management talents with personality, understanding economy, good management, team spirit, global vision and innovation ability, solid theoretical foundation and operational skills, and wide knowledge, which meet the requirements of the development of socialist market economy. Employment destination: Material production enterprises, commercial wholesale and retail enterprises, real estate investment and development enterprises, various investment management companies, financial institutions, various service enterprises, institutions and government departments are engaged in management and economic-related work. At the same time, cultivating students' independent innovation ability can open up a road for qualified students to start their own businesses.
marketing management
Marketing major
Marketing plan
Guided by market demand, cultivate senior marketing management talents with marketing professional knowledge and practical ability, as well as certain management, economic and legal knowledge and ability, who can engage in marketing-related work in various companies and enterprises.
main course
Management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, international marketing, market research, marketing planning, consumer behavior, business negotiation, e-commerce, international trade practice, economic law, etc.
Employment direction
Applicable to state-owned enterprises, Sino-foreign joint ventures, private enterprises, wholly foreign-owned enterprises, other industrial and commercial enterprises, state organs and institutions engaged in marketing management-related work.
manpower management/scheduling
human resource management major
Human resource management plan
Cultivate senior professionals with the basic theories of human resource management, economics, management, law and sociology, master the basic methods and skills of human resource development and management, and have the ability to analyze and solve human resource development and management problems.
main course
Introduction to human resource management, organizational design and development, organizational behavior, personnel quality evaluation, performance management, salary management, labor law, labor economics, social security, international human resource management, etc.
Employment direction
The major of human resource management is oriented to the society, based on practice and practical. After graduation, students can engage in human resources management in government or enterprise human resources development and management departments, public enterprise management departments and personnel departments of non-governmental organizations.
The sand table simulation laboratory and business negotiation laboratory of the Department of Business Administration were officially put into use in September 2006. The total use area is 100 M2/ room, which can accommodate 1 10 people for experimental teaching at the same time. The laboratory is equipped with multimedia, projectors, computers and other necessary teaching facilities, and the total value of instruments and equipment is 465,438+04,468 yuan. The laboratory is mainly used for sand table simulation training of enterprise management, experimental teaching of business negotiation and marketing planning courses. In the process of practical teaching, the sand table simulation laboratory has formed a set of distinctive management system, established a scientific management system and unique teaching methods, which has provided strong support for cultivating applied compound talents, and students' management ability and professional quality have been rapidly improved during their college years. The professional laboratory of accounting and marketing has been planned and put into use in March of 20 1 1.
business administration major
◆ The teaching content highlights the coordinated development of "foundation, ability, quality and application". In other words, paying attention to professional ability and strengthening management are the two most important basic abilities-interpersonal communication ability (focusing on bilingual teaching) and information processing ability (focusing on computers and management mathematics).
◆ Teaching methods pursue the integration of knowledge and practice. On the basis of systematic professional knowledge teaching, actively promote case teaching and multimedia teaching.
Marketing major
◆ On the basis of consolidating professional knowledge, increase the proportion of practical training courses. Courses such as "marketing training" were offered.
◆ Hire entrepreneurs from well-known industries to give lectures and hold lectures regularly. Give full play to the important role of enterprise experts in knowledge and skill structure, curriculum, teaching content, practical training and learning effect evaluation.
Highlight practical teaching and actively participate in social practice. Under the guidance of teachers, we should make use of the cooperative relationship between schools and enterprises to open up the second classroom and improve the practical ability of teachers and students.
Human resources professionals
◆ Highlight bilingual teaching. International comparison of human resources, foreign languages and other courses for human resources majors. Improve students' bilingual communication ability, so as to improve their competitiveness in entering domestic and foreign-funded enterprises.
◆ Focus on case analysis. Teaching with typical cases can improve students' perceptual knowledge and cultivate students' empirical analysis ability through case teaching and discussion.
◆ Virtual management function. Courses offered in this major include recruitment-training management, performance-salary management, etc. This kind of course mainly adopts teaching methods such as role-playing and team management, so that students can experience various game relationships in enterprise management decision-making and judge and master the feasibility of various human resources schemes.
Accounting professionals
◆ Pay attention to the systematic cultivation of basic accounting theory knowledge. Selecting excellent teaching materials to teach the basic knowledge of accounting theory systematically, step by step and completely has laid a solid theoretical foundation for students' career development.
◆ Introduce manual accounting operations into the classroom. Setting up accounting practice courses, from recording vouchers, registering account books to generating financial statements, is consistent with the actual accounting treatment of enterprises, so as to consolidate and deepen theoretical knowledge and improve students' practical ability.
In order to meet the needs of economic development for accounting skills, the course of accounting computerization is set up. Teach the design principle and practical application of accounting software, combine theory, practice and informatization, and cultivate accounting talents in the new era.
Characteristics of training applied talents
◆ Combination of experimental teaching and theoretical teaching.
◆ Organize students to visit, inspect, investigate and practice in enterprises.
Organize students to hold social gatherings or participate in corporate activities regularly to exchange information and improve students' perceptual knowledge.
◆ Students organize entrepreneurship and marketing competitions through community activities.
◆ Organize students to participate in various marketing, management and other entrepreneurial competitions sponsored by the state, provinces and cities.
Pay attention to the construction of double-qualified teachers and emphasize the integration of theory with practice.
Hire entrepreneurs as part-time professors, highlight case teaching and cultivate applied students.
Teacher characteristics
◆ Advantages of age structure of teachers. Teachers in the Department of Business Administration are young and old. In the teaching process, the old teachers have rich teaching and scientific research experience, give full play to the role of inheritance, assistance and teaching, and help young and middle-aged teachers improve their teaching level and enhance their scientific research ability; As the backbone of teaching and scientific research, young and middle-aged teachers study hard, undertake the main teaching and scientific research tasks, and can complete their jobs well, laying an important foundation for the construction of colleges and departments.
◆ Advantages of education, degree and professional title. At present, there are 6 teachers with doctoral degrees, postdoctoral 1 person, 2 doctoral students, and the rest have master's degrees. There are 6 professors and 2 associate professors, and the rest of the teachers have the title of lecturer. This structure has greatly promoted the construction of teachers.
◆ Advantages of double-qualified teachers. Teachers in the Department of Business Administration have profound attainments in integrating theory with practice. Many teachers have practical working experience in enterprises, have established close relations with enterprises, are extremely familiar with the internal management processes of enterprises, and can make theoretical analysis in combination with specific cases in teaching, so that students can master the essence of management theory and have strong practical ability. In addition, young teachers often organize and guide students to participate in management skills competitions at all levels, and have won high-standard competition awards for many times, winning honors for the department.
Advantages of part-time professors. A group of entrepreneurs in the Department of Business Administration were hired as part-time professors. They have a high degree of education and many years of business management practice and achievements. These part-time professors not only give students extra-curricular classes, but also lead students to visit and experience the enterprise, which benefits them a lot. They have made important contributions to the cultivation of applied college students.
◆ Advantages of teaching and scientific research. Teachers in the Department of Business Administration have strong teaching ability, excellent teaching quality and good teaching effect, which are well received by students. All teachers have achieved fruitful scientific research and have a high level of scientific research. He has published many papers and undertaken a number of national scientific research projects, provincial and ministerial scientific research projects, municipal and school-level scientific research projects and horizontal projects completed in cooperation with enterprises. He has won many provincial outstanding scientific and technological achievement awards, and quite a few achievements have been adopted by practical departments or units, which has made contributions to local economic development and laid a solid foundation for integrating theory with practice in teaching work.