Rei Kawakubo, founded in 1973, is the positioning and naming of her clothing brand by Japanese designer Rei Kawakubo. Comme des Garcons is French, which translates from Chinese as "like a little boy".
Comme des Garcons is abbreviated as "CdG". Comme des Garcons has always been the backbone of promoting the forefront of fashion, and has never been satisfied with the status quo.
Rei Kawakubo (かわくぼれぃ, English: reikawakubo,19421October 165438-) is a Japanese fashion designer who was born in Tokyo. From 65438 to 0973, she set up her own company in Tokyo and showed the world a revolutionary new way of dressing.
In the early1980s, she was famous for her asymmetrical and curved avant-garde clothes and was loved by many people in the fashion world. Since then, she has been struggling for experiments, always creating prototypes and conceptual clothes that are far ahead of fashion.
Besides, among the famous Japanese fashion designers, Rei Kawakubo is one of the few special designers who have not studied abroad and majored in fashion design.
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198 1 year, Rei Kawakubo held its first press conference at the Paris Fashion Show; At this time, she began to attract the attention of the global fashion world. The next year, her clothes had a simple nickname, called beggar clothes; And caused the fashion design trend of 1980, which was loose, deliberately three-dimensional, broken, asymmetrical and not revealing the figure.
The design inspiration of this conference is understood to come from the irregular and flawed culture in Japanese aesthetics. Her creative ideas and characteristics have caused controversy among many fashion critics, and also promoted the fashion design of backward designers.
Rei Kawakubo is good at forming special clothes with low-color fabrics, many of which are designed in the same tone, especially black is the representative color of Rei Kawakubo.
1983, Rei Kawakubo won the Daily Fashion Award. 1987, he received an honorary degree from Fashion Institute. Today, she is an important figure among women fashion designers in the 20th century.
At present, "comme des garcons" is headquartered in Paris. Rei Kawakubo is the main designer of "comme des garcons" brand, with 65,438+02 branches and about 200 counters or boutiques around the world. At present, this brand is only available in Shanghai I.T., Hong Kong I.T. and An Lan Street in Hong Kong.
The price is quite cheap, and the starting price of T-shirts is generally 600-3000 RMB. According to media reports, the annual profit of this clothing brand in Rei Kawakubo is about $654.38+500,000. In the United States, companies in Rei Kawakubo often donate money to orphanages and American Baseball Association. Starting from 1988, Rei Kawakubo also published his own magazine Six. Her husband is Adrian Geoff, a British knitting designer.
Baidu encyclopedia -CDG
Rei Kawakubo official website