Mascots are the product of primitive human culture and the primitive belief culture of human beings formed in the process of struggle between primitive human beings and nature. In this harsh natural struggle, human beings take survival as the center.

In the process of development, the instinctive concept of attracting wealth and ward off evil spirits has naturally formed. In China, there are many ancient mascots. Proportion dragon, phoenix, unicorn and so on.

These auspicious animals also endow these mascots with symbolic content and significance to meet people's psychological needs of praying.

Mascot function

Mascots represent the image of an enterprise. When enterprises hold some activities, they usually display corporate mascots. Corporate mascots, like a corporate totem, represent the recognition and embodiment of corporate brand image.

With the increasingly fierce market competition, the role of corporate mascots is unique and important. The design of corporate mascot is the totem of brand, another manifestation of brand logo design, and the embodiment and symbol of corporate brand. Therefore, mascots should embody the concept and essence of beverage brands, not only in appearance, but also in spirit.

As an important logo design of enterprise brand, it is approachable, lovely and interesting, which makes the brand more acceptable to the public or target consumers. At the same time, mascots have the function of attracting public attention in information dissemination, so the role positioning must be distinct and unique.

The mascot has its own language, which is irresistible and convincing, and does not need too many complicated details; Do not need fancy decoration; Not to mention the dependence of usurping the master role, "simple, complete and bright" is also suitable for mascot design.