Advertising and communication theory

Hu: Introduction to Communication.

Ding Junjie and Jin Kang: A General Introduction to Modern Advertising

Zhong Yiqian: Media and Advertising

Huang: Advertising planning.

Huang Jinghua: Advertising Survey and Database Application

Zhang Shuting and Lv Yandan: Effective Brand Communication

Huang, Liu: the history of advertising pictures in China

Comprehensive examination of journalism and communication

Communication University of China Press: Introduction to Literature and History

Re-inspection:

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Advertising synthesis theory

① Effective brand communication

Zhang Shuting, Lv Yandan

Communication University of China

② Advertising planning

yellow

Communication University of China

③ Advertising investigation and database application

Huang jinghua

Southeast China University

④ Media and advertising

(5) The history of advertising maps in China.

Zhong Yiqian

Huang, Liu

People's University

Nanfang daily