Art management is a wide-ranging specialty, mainly engaged in the management of orchestras, performance companies, music record companies, TV stations, radio stations and other enterprises and institutions, such as publicity planning, program production, foreign exchange organizations, project planning and organization, performance brokers and so on. Students can consciously pay attention to their own development in the process of learning. As art enters the market, a generation of art brokers, publicity planners, program producers, foreign exchange organizers, etc. Emerge in succession, becoming the link and bridge between performing arts, creators and their works of art, performing arts market and art market. It can be predicted that in the fields of art planning, program design, art communication management, etc., the compound talents of art management specialty we conceive have a great demand market. Both cultural institutions and cultural industry departments are facing the problem of talent demand to varying degrees. In all kinds of demands, this kind of specialized talents who master the basic theories of art and modern management, modern media and Internet technology, have the basic artistic expression ability, as well as the general rules and application methods of art planning and market operation, performance groups, performance venues and art brokerage companies, can be surprisingly successful in solving practical problems and are favored by employers.