1, enterprise. Enterprise university has obvious enterprise color in management, courses, lecturers, students, etc. Because it serves enterprises, it naturally has the brand of enterprises.
2. Strategic. Enterprise university is the assistant of enterprise strategic development, which operates according to enterprise development strategy and promotes the implementation of enterprise development strategy.
3. integration. Integration mainly refers to the integration of resources, that is, all kinds of learning and training resources inside and outside the enterprise are concentrated in the enterprise university to ensure that the enterprise university has sufficient resources and runs well.
4. autonomy. Compared with other functional departments, enterprise universities have strong autonomy, which is similar to a project of enterprises. They can independently run and develop courses, train lecturers and independently develop new training programs.
5. Be targeted. Because serving a certain enterprise, the pertinence is very obvious.
In addition, with the development of market economy and the continuous progress of computer network technology, enterprise universities have initially become open and virtual.
Existential function
With the trend of economic globalization becoming more and more turbulent, it is particularly important to enhance the competitiveness of corporate culture. It is worth learning that corporate universities have become an excellent platform for mature multinational enterprises to build corporate cultural competitiveness. Its important functions are as follows:
Enterprise university is an effective way for multinational companies to implement cross-cultural management in the process of transnational operation. As a part of multinational companies, corporate universities are effective elements to enhance competitiveness in cross-cultural management.
Enterprise university is an effective platform for internal communication. Creating a school atmosphere for employees in enterprise universities is to convey an enterprising organizational culture to employees. At the same time, the training of enterprise university can concentrate the senior and junior employees of the enterprise, so that the two sides can get full communication, thus establishing a harmonious atmosphere within the enterprise and enhancing cooperation. The training content of enterprise universities is not only aimed at skills, but more importantly, the transmission of corporate culture.
Corporate universities can help multinational companies retain talents. Enterprise universities combine the training of employees by multinational companies with personal development. Excellent enterprise universities will provide "timely and accurate knowledge" learning programs for company development and employee growth, and design different levels of training programs for employees at all levels, which is conducive to retaining talents.
Enterprise university is a bridge connecting multinational companies and business partners. The open enterprise universities of multinational companies can help their suppliers to have the necessary skills, knowledge and ability to complete their work. Their mastery of basic skills such as quality, reliability, cycle time and customer service can ensure the smooth procurement of multinational companies in the local area. Enterprise universities can help multinational companies become suppliers' partners, improve the overall competitiveness of enterprises and establish partnerships with suppliers, customers, distributors and wholesalers.
Enterprise universities provide solutions for marketing localization of multinational companies. As the base of training talents for multinational corporations, enterprise universities have the responsibility to provide suitable talents for the marketing localization of multinational corporations, thus ensuring the success of multinational corporations. In addition to management training, corporate university training also conveys the business philosophy and corporate culture of multinational companies to distributors, so that they can reach a * * * understanding of their own ideas and goals.
Enterprise universities play a key role in the cultural integration of organizational change. Mckinsey Consulting Company in the United States once conducted a large-scale survey on enterprise merger, and found that only a quarter of the companies recovered the related expenses after the merger. There are many reasons for the failure of transnational M&A, such as the change of market situation and managers' mistakes in decision-making. However, a deep-seated reason that cannot be ignored is the collision and conflict brought by different national cultures and corporate cultures after the merger. Enterprise universities play a key role in this respect.
Value creation logic