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In the late stage of the popularization of the automobile industry, it is just the right time for technology companies to build cars.
China's production and sales of new energy vehicles ranked first in the world for six consecutive years. After years of promotion and development, new energy vehicles have made great progress in endurance, charging and popularization, and new energy vehicles are no longer limited to cross-regional transportation. As Zhu, deputy director of the State Council Development Research Center, said, "New energy vehicles are being popularized to the public."

On the other hand, Internet technology companies and other new forces have announced their participation in the competition of smart electric vehicles, trying to integrate intelligent driving, driverless and Internet technologies into automobiles, laying a solid foundation for smart travel in China.

So, what do you think of the achievements of new energy vehicles? How to treat the car-making craze of technology companies? In what direction will automobile products develop? From June 25th to 28th, 20021Global Smart Travel Conference and Exhibition (GIMC 202 1) was held in Nanjing Airport International Expo Center, which brought us the answer. The theme of the conference is "Wisdom, New Travel, Better Life", and the views of the guests and experts at the conference are worth savoring.

Viewpoint 1: The production and sales of 2 million new energy vehicles is a high probability event.

China's automobile production and sales volume ranked first in the world for 1 1 year, and the penetration rate of new energy vehicles gradually increased, further spreading to the mass market. As of May this year, the production and sales of new energy vehicles in China exceeded 265,438+00,000, and the penetration rate in that month reached 65,438+00.25%. From June to May, 5438, the production and sales of new energy vehicles in China reached 967,000 and 950,000 respectively, with a penetration rate of 8.7%.

Wang Anshun, deputy director of the State Council Development Research Center, said that from the industrial level, the new four modernizations of electrification, intelligence, networking and enjoyment have become the general trend of automobile industry development. In the production and marketing of new energy vehicles, the number of new energy vehicles in China is close to 6 million, accounting for about half of the global number, and a large number of leading domestic brands have emerged.

Chen Bin, executive vice president of China Machinery Industry Federation, believes that the annual production and sales volume of new energy vehicles in China is likely to reach 2 million this year, which will continue to lead the world. At present, the development of new energy vehicles and intelligent networked vehicles in China has greatly improved the quality level of smart travel.

Viewpoint 2: It is estimated that the market size of smart connected cars will be close to 20 million in 2025.

Cars are no longer just a tool for travel, but also a terminal for information exchange. Intelligent networking has become the strategic direction of automobile development.

The data shows that the penetration rate of new cars equipped with intelligent networking function in the global market is about 45%, and it is estimated that the market share will reach nearly 60% by 2025. As for the intelligent networked automobile market in China, Guo Konghui, academician of China Academy of Engineering and honorary dean of the School of Automotive Engineering of Jilin University, stressed that it is expected to reach 20 million vehicles by 2025, and the market penetration rate will exceed 75%, which is higher than the global market.

In addition, Guo Konghui also said that with the maturity of autonomous driving technology, the scene of human-computer interaction will be greatly expanded in the future, and the contents and instructions of human-computer interaction will also be expanded to three major areas: content service, life service and car networking service.

Viewpoint 3: "Mobile phone companies should have come out to build cars long ago."

In the field of electrification, China has made a small victory. Zhu Xican, dean of the Automotive Safety Technology Research Institute of Tongji University, said that after the electrified battlefield, we will move towards the intelligent networked battlefield. "Intelligent network and electrification are actually combined."

At the same time, we have also seen the fact that in the last round of fierce competition among the new forces making cars, the new forces making pure electric vehicles have been eliminated by the market, and the remaining Weilai, Ideality and Tucki are all aiming at intelligent networked new energy vehicles. Zhu Xican said that 202 1 is also the first year of intelligent driving.

Now, a new wave of automobile manufacturing has arrived. How to treat mobile phone companies such as Xiaomi and OPPO to build cars? Zhu Xican believes that "they should have come to build cars long ago." Zhu Xican pointed out that innovation in the field of smart phones has weakened, and there has been little innovation in the past five years. "Smartphones and smart cars need tandem innovation, so I am basically optimistic about the attitude of mobile phone companies to build cars."

Zhu Xican further emphasized that autonomous driving is the most important part of smart cars. "For smart cars, it depends on autonomous driving. If you can't drive automatically, all the intelligent functions and intelligent cockpit will not work well. "

Viewpoint 4: China automobile industry has entered the late stage of popularization.

According to Dr. Su Qingfu from China Automotive Technology Research Center, the automobile market in China has entered the late stage of popularization and the market has begun to adjust deeply. With the slowdown or negative growth of the market, the automobile industry will change from quantitative change to qualitative change, and the industry will face further integration and structural adjustment.

Su Qingfu emphasized that the automobile industry can be divided into initial stage, development stage, early popularization stage and late popularization stage, and the development of automobile industry in all countries will follow this law. "The important feature of the later stage of popularization is that although our industrial scale and market share will expand again, the expansion ratio will be relatively small, less than 3%, and the competition in the stock market will become very fierce."

The adjustment of automobile product structure is mainly reflected in three aspects: the first change is the product change, the automobile changes from mechanical products to electronic products, and the product technology changes from "safety, environmental protection, energy saving and comfort" to "electrification, intelligence, networking and enjoyment".

The second change is the change in demand. With the personalized demand of young consumers and the active trial operation of car companies, the future personalized customization model will gradually replace the traditional car service model and become the new normal.

The third change is that the competition structure between enterprises will change again. In the environment of stock competition, the competition among enterprises will become more and more fierce, and the advantages of China brand leading enterprises such as Geely Automobile and Great Wall Motor will become more obvious, and the market concentration will gradually increase. "The stronger the strong, the bigger the fish, the bigger the eat small fish. This is a typical feature of the automobile market in the late stage of popularization. "

Viewpoint 5: Software will completely change cars.

From the form of automobile products, in recent years, the view of "software-defined automobile" has been almost unanimously recognized by everyone. So, how does software change cars? Wu, deputy general manager of Chery Group and general manager of Chery Xiongshi Technology, said that the automobile is undergoing great changes in sensors, controllers and calculators, and the exterior of the automobile is developing in the direction of car networking. Starting from bicycle products, cars gradually contacted with the outside world, and even formed an ecology dominated by cars.

Lu Jianbo, deputy general manager of the product marketing department of Puhua Software Co., Ltd., pointed out that the software in automobiles can be divided into three categories, namely, engine control system, motor control system and body control system. The second category is car software, such as car entertainment system. The third category is intelligent control software, such as intelligent driving, driverless and other software related to intelligent driving.

What does software bring to the industry? Lu Jianbo summed up three points: First, the decoupling of software and hardware is the key to the digitalization of automobiles. Some hardware suppliers only need to manufacture hardware that meets the standards, and don't care about the functional definition of hardware equipment. Software vendors define the application functions of hardware based on the same standards. "That is to say, in the future, hardware manufacturers will only do hardware, and the content of basic software will be left to software suppliers. Software and hardware will be provided by two vendors. "

Second, the supply chain relationship will be reorganized. In the future, hardware-driven automobile function development and software-driven automobile function development will coexist. "We have seen that capable OEMs have begun to build core software capabilities, and software suppliers have the opportunity to directly serve OEMs and become Tier 1 suppliers. Now it is called Tier 1.5 in the industry. "

The third is standardization. Software tends to be rich and mature, and the industrial chain calls for ecology and standardization to ensure quality, reduce costs and improve efficiency. Lu Jianbo emphasized, "In the future, we will develop special equipment, devices and computing platforms into general computing platforms."

Wan Gang, Vice Chairman of CPPCC National Committee and Chairman of China Association for Science and Technology, delivered a speech for GIMC202 1.

Edit summary:

It can be seen that with the arrival of the fourth industrial revolution represented by artificial intelligence, virtual reality, clean energy, quantum information and other technologies, great changes have taken place in human production and life. It can be seen that the rise of new energy vehicles and intelligent networked automobile industry is boosting the development of China automobile and related industries into a new era. It is hoped that more technology companies will join the ranks of building cars and become the backbone in the process of seizing the commanding heights of China's future automobile industry. (Text/car home Li Zhengguang)

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